Five reasons not to use live chat on your estate agent website

May 12, 2017
I am sure that your website is highly valuable to your business growth and that all and any traffic it obtains you are after grabbing and growing your profits be it from new valuations or simply that next viewing being booked.
So, with the importance being high in the value of web traffic to website, are you fully prepared to take advantage? You shop on the internet is always open, by that I mean anyone can visit your website at any time, but is your shop managed, are you there to take the orders when someone is browsing?
A little bit of reverse thinking here, but I want to run through some key reasons why you would choose not to adopt live chat on your website:
  1. You want to ignore people.
  2. You don’t care.
  3. You believe having a website will generate all the leads itself.
  4. You think that live chat will put people off.
  5. You do not have the time nor finances to adopt live chat.

Well, you surely do not want to ignore anyone that maybe a new client I am sure, if this is indeed the case then I would question as to why you are in business, so surely we can strike off point one can’t we? Point two being that you do not care, well this is a little bit cold of me, but by not having your website managed correctly would surely fit in to the bracket of you not caring despite what these excuses you may give? There is no such thing in my mind as the perfect website that will grab each and every browsers attention and entice them in to subscribing / emailing / purchasing – We always those extra prompts / reminders to entice people to engage with you and certainly to buy from you.

Falsely believing that your website will generate its own leads is a dangerous thought process to adopt for point three. Yes, some websites will perform better over others, but no website will be guaranteed to register you details of each and every visitors so they become a new person on your database or a new client.

Live chat putting people off via point four is what I would say understandable a reservation to have, many people will not like to know that a member of staff in a small clothing boutique store is watching over them and persistent on asking if they want help. Though live chat is somewhat different, it is there though can be removed, can be ignored if preferred, but importantly an option if the browser wants to engage with a question or request by simply typing in the box provided. Imagine that clothing boutique you go in to had no staff yet just innovative tablets/ipads next to each item of clothing enabling you to type in or speak to it questions and it delivers immediate answers, ie sizes available, recommend garments to go with it, prices, returns and refunds etc… Less of an intrusion, more of a way to engage that potential new costumer.

Finally point five and I am pleased to say that both needn’t be an issue for your business. Live chat is now an easy to install feature on nearly all websites, works well on all browsers. Live chat can be both discreet and also attention grabbing – you decide the parameters.

Andy Soloman

You May Also Enjoy

Breaking News

Rental stock availability in England rises by 19.7%

The latest rental stock analysis from Adiuvo, the UK’s leading provider of 24/7 property management solutions, reveals that tenants in England are benefitting from a 19.7% increase in stock over the 12 months leading up to Q3 2025. In some areas of the country, annual stock growth easily exceeded 50%. Adiuvo has analysed rental listings…
Read More →
Breaking News

Tenant demand continues to climb in Q3 as rental market shows no signs of cooling

The latest market analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has revealed that tenant demand continued to climb across the rental sector during the third quarter of this year, with West Sussex home to the highest demand, whilst Rutland saw the largest quarterly increase. Dwelly’s Rental Demand Index* analyses…
Read More →
Breaking News

Halifax House Price Index for September 2025 – Thoughts from the Industry

Halifax House Price Index for September 2025. The latest index shows that: On a monthly basis, house prices fell by -0.3% between August and September 2025. However, house prices were up 1.3% on an annual basis. The new average house price now sits at £298,184. Thoughts from the Industry. Nathan Emerson, CEO of Propertymark, comments:…
Read More →
Breaking News

Halifax House Price Index for September 2025

House prices in September 2025 were -0.3% lower than the same month a year earlier. Average house price – £298,184 Monthly change -0.3% Quarterly change +0.4% Annual change +1.3%   Amanda Bryden, Head of Mortgages, Halifax, said: “The average UK house price edged down by -0.3% (£794) in September, following a modest rise in August.…
Read More →
New Build for Merseyside
Breaking News

First-time buyer demand falls sharply

First-time buyer demand falls sharply across Britain’s major cities, with Nottingham leading the decline The latest research by Yopa has shown that first-time buyer demand has dropped significantly across a number of major British cities, with Nottingham seeing the sharpest decline since the start of the year. Yopa analysed first-time buyer (FTB) demand based on…
Read More →
Breaking News

Families to save hundreds of pounds through major homebuying overhaul

·        Buying or selling a home to be faster, cheaper, and easier under common-sense reforms ·        First-time buyers to save £710 on average, putting money back into people’s pockets ·        Proposals will halve number failed transactions, preventing last minute fall throughs, slashing weeks off the process and driving up standards across the board Hundreds of thousands of first-time…
Read More →