Foxtons sees increase in new homes selling
The latest market insight from London’s number one lettings and sales estate agent brand*, Foxtons, has shown that their new homes team has bucked the new homes industry trend for negative growth and once again grown sales volumes.
The latest internal data release* shows their New Homes and Investments team during H1 of this year, sold 16.5% more new homes versus H1 2024. With such a notable increase it’s clear that London’s new home buyers are still active in 2025, when they work with the right agent.
But it’s not just sales volumes that have increased, Foxtons has also seen a 2.2% increase in the total value of new homes sold in H1 2025. First-time buyers have proved the most active within the capital’s new homes sector, accounting for 58.5% of all sales, whilst landlords accounted for 25.4% and home movers the remaining 16.1%.
Mortgage buyers were predictably the most prominent, accounting for 72.6%, but cash buyers still accounted for a significant 27.4% of new homes market activity and with cash buyers able to exchange in a little as 10 days, there’s still plenty of time for active landlords to buy a property and get it listed for the summer’s busy letting period.
This promising start to the year builds on what was already a strong year for the New Homes and Investment team at Foxtons in 2024.
New Homes Sales Director at Foxtons, Joel Ellis-Duffy, commented:
“The London property market has continued to show why it is a great long-term investment over the first six months of the year and the Foxtons New Homes team have made sure buyers, landlords and institutional investors have benefited from our expertise in navigating the market conditions.
Looking forward, it’s reassuring to see that first-time buyers account for by far the largest proportion of our new homes activity and that a good proportion of homes are being sold off plan.
It’s a positive indication for H2 that, now London buyers are benefitting from improvements to the mortgage market landscape, they are pushing on with their plans to purchase. We expect this trend to continue, particularly as the government recently stated its intention to ease lending criteria further to support buyers”
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