Gazing in to the Mirrior – I spy Homerenter:

Call it PropTech, shaking up the industry, entrepreneurial, mad investors, quick buck or simply a brilliant idea though what ever the term you wish to use there is another player on the market in the online / hybrid space – Homerenter.

Online property lettings is the service on offer and this team comes with the backing of Trinity Mirror the newspaper publisher.

What’s in it for consumers? Well, they wish to cut out the role of the traditional letting agency and remove weighty fees that are usually placed on tenants. This sounds good right? Saving money is always a route to quickly make an entrenchment within an industry?

Should estate agencies and letting agencies across the UK be fearful? Will this be another dent in their profits?

The website is currently in BETA mode, though looking clean and easy to use already. Will they be able to draw in the crowds and convert consumers to use their service? Can they ride along with the Government’s proposed banning of tenancy fees… ?

In the world of proptech and new startups in online / hybrid agencies there is plenty of money being thrown about and Homerenter can fall back on three quarters of a million pound coins thank to Trinity Mirror – This should keep them going for a few months at least and a possible carving out of a place within the ‘online high street‘ of estate and letting agencies alongside the likes of PurpleBricks, Gumtree, AirBNB etc, etc.

High fees and poor service on offer from traditional agents created the momentum to build HomeRenter… ” Chief Executive Will Handley is quoted as saying.

There is currently 24 property to view on their website.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Tracker – 18/09/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.54% +0.02% -0.44% 5-year fixed 4.56% +0.01% -0.05%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.75% +0.00% -0.24% 5-year fixed 3.89% +0.00% +0.12%   Average…
Read More
Planning disputes on new build land
Estate Agent Talk

Slowdown in planning applications and decisions

Property lawyer says “The government have had a year to make improvements to house building and have not made any progress.” Housing Secretary Steve Reed has announced a “building acceleration package” to speed up house building in England after new figures revealed a slowdown in planning applications and decisions. David Smith, property litigation partner at…
Read More
bank of england interest rate
Breaking News

Bank of England’s holds interest rates at 4%

With the Bank of England’s decision to hold interest rates at 4%, here are some thoughts from the Industry.   Matt Smith, Rightmove’s mortgage expert: “A Base Rate hold today had looked fairly nailed on, especially after yesterday’s news that inflation remains stuck at 3.8%. The later-than-usual Budget is very much on the horizon, and…
Read More
Breaking News

Breaking Property News 18/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Exodus of Landlords – means lower supply and increased rents’ MPs have taken the Renters’ Rights Bill a major step closer to Royal Assent, confirming the scrapping of Section 21 “no-fault” evictions and the end of fixed-term tenancies, which will now convert into open-ended…
Read More
Breaking News

Energy Rules Without Power: Tenants and Landlords Both Question EPC Impact

New research from LRG reveals that both landlords and tenants are struggling to engage with the Energy Performance Certificate (EPC) system, raising serious questions about whether it can deliver on its intended goals ahead of the government’s 2030 targets. While landlords overwhelmingly support the principle of improving energy efficiency, confidence in the system designed to…
Read More
New Builds 2020
Breaking News

New Build Home Enquiries Double in Summer 2025 

From June to August 2025, Compare My Move’s conveyancing data shows a 120% increase in new build home purchase enquiries compared to the same period in 2024.  This surge reflects not only more people looking to buy homes overall but also a higher share of buyers choosing new builds. On average, 12% of purchase enquiries in…
Read More