Gazing in to the Mirrior – I spy Homerenter:

November 7, 2017

Call it PropTech, shaking up the industry, entrepreneurial, mad investors, quick buck or simply a brilliant idea though what ever the term you wish to use there is another player on the market in the online / hybrid space – Homerenter.

Online property lettings is the service on offer and this team comes with the backing of Trinity Mirror the newspaper publisher.

What’s in it for consumers? Well, they wish to cut out the role of the traditional letting agency and remove weighty fees that are usually placed on tenants. This sounds good right? Saving money is always a route to quickly make an entrenchment within an industry?

Should estate agencies and letting agencies across the UK be fearful? Will this be another dent in their profits?

The website is currently in BETA mode, though looking clean and easy to use already. Will they be able to draw in the crowds and convert consumers to use their service? Can they ride along with the Government’s proposed banning of tenancy fees… ?

In the world of proptech and new startups in online / hybrid agencies there is plenty of money being thrown about and Homerenter can fall back on three quarters of a million pound coins thank to Trinity Mirror – This should keep them going for a few months at least and a possible carving out of a place within the ‘online high street‘ of estate and letting agencies alongside the likes of PurpleBricks, Gumtree, AirBNB etc, etc.

“High fees and poor service on offer from traditional agents created the momentum to build HomeRenter… ” Chief Executive Will Handley is quoted as saying.

There is currently 24 property to view on their website.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Real-life value of the most famous Christmas film homes

The real-life value of the most famous Christmas film homes, from budget classics to multimillion-pound mansions New research has gathered and analysed the estimated valuations of real homes featured in popular Christmas films, ranking them by cost. The priciest homes are featured in The Holiday, Trading Places, and Home Alone, with Amanda’s home from The…
Read More →
Estate Agent Talk

77% of buyers refuse to buy a flood risk property

Despite 4.7 million English homes facing flood risk New research from Lyons Bowe has revealed that 77% of homebuyers would not consider purchasing a property in a flood risk area, despite more than 4.7 million homes across England currently being deemed at risk of flooding. The findings come as the Government launches a new flood taskforce amid…
Read More →
Letting Agent Talk

Poor Communication becomes Expensive at Scale

The hidden cost of fragmented property management By Adam Hills, Client Services Director, LRG Living Markets A landlord asks for an update on a repair. The property manager asks the contractor, who is waiting for access from the tenant. Meanwhile, the accounts team has received an invoice but cannot tell whether the work is complete.…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

When Estate Agents Decide to Go Solo

Leaving an established estate agency to work independently gives experienced agents more control over fees, client service and working hours. It also brings responsibility for compliance, cash flow and every part of the customer experience. Before handing in your notice, test the idea against realistic sales volumes, local competition and the amount of time you…
Read More →
Estate Agent Talk

What Should Buyers Ask Before Reserving a New Build?

Research from Skipton Building Society has found that 44% of aspiring first time buyers would rather buy a new build than an older property, with just 30% favouring an older build. Modern fittings and appliances were the biggest draw, cited by over half of those who preferred a new build, alongside the promise of lower…
Read More →
Breaking News

The UK cities with the largest property price increases revealed

A new study has unveiled the most challenging UK cities for first-time buyers. Newry leads Northern Ireland’s ranking, with a property price increase of 12.8%, while Hull leads Great Britain’s ranking, recording an increase of 6.6%. The research examined data from HM Land Registry to reveal the cities that have faced the highest property price…
Read More →