Gazing in to the Mirrior – I spy Homerenter:

November 7, 2017

Call it PropTech, shaking up the industry, entrepreneurial, mad investors, quick buck or simply a brilliant idea though what ever the term you wish to use there is another player on the market in the online / hybrid space – Homerenter.

Online property lettings is the service on offer and this team comes with the backing of Trinity Mirror the newspaper publisher.

What’s in it for consumers? Well, they wish to cut out the role of the traditional letting agency and remove weighty fees that are usually placed on tenants. This sounds good right? Saving money is always a route to quickly make an entrenchment within an industry?

Should estate agencies and letting agencies across the UK be fearful? Will this be another dent in their profits?

The website is currently in BETA mode, though looking clean and easy to use already. Will they be able to draw in the crowds and convert consumers to use their service? Can they ride along with the Government’s proposed banning of tenancy fees… ?

In the world of proptech and new startups in online / hybrid agencies there is plenty of money being thrown about and Homerenter can fall back on three quarters of a million pound coins thank to Trinity Mirror – This should keep them going for a few months at least and a possible carving out of a place within the ‘online high street‘ of estate and letting agencies alongside the likes of PurpleBricks, Gumtree, AirBNB etc, etc.

“High fees and poor service on offer from traditional agents created the momentum to build HomeRenter… ” Chief Executive Will Handley is quoted as saying.

There is currently 24 property to view on their website.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Alterations can change a property’s rebuild cost

‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More →
Breaking News

HMO conversions hit investors for £82,000 on average

The average cost of converting a property into a house in multiple occupation (HMO) is estimated at more than £82,000 across England, according to new research by residential property management specialist, Rushbrook, although investors looking to avoid the conversion process have more than 2,500 existing licensed HMOs available to purchase. Rushbrook analysed HMO property listings across…
Read More →
Estate Agent Talk

Selling a HAUNTED house?

Property lawyer reveals whether you have to tell buyers about ghosts    HOMEOWNERS selling a property with a spooky reputation have been warned that its haunted history could come back to bite them if a nervous buyer starts asking questions. From unexplained footsteps and doors opening by themselves to tales of former residents refusing to…
Read More →
Breaking News

Renters call for greater transparency in HMOs

National findings released as 1 in 5 tenants report feeling unsafe at some point during their tenancy because of a housemate Rising housing costs pushing more people towards shared accommodation      42% of tenants received no information about their housemates before moving in 60% wish they had known more about who they would be living with…
Read More →
Breaking News

Housing Insight Report: August 2026

August’s figures reveal a housing market where activity continues, but buyers are taking a more cautious approach, making realistic pricing and negotiation increasingly important. Meanwhile, growing tenant demand and limited rental supply continue to create challenges across the lettings market, highlighting the different pressures facing buyers, sellers, landlords and renters. Nathan Emerson, CEO of Propertymark,…
Read More →
mycelium growth
Estate Agent Talk

How to spot and prevent damp and mould in your home

As temperatures fall and homes become more susceptible to condensation and moisture, Propertymark is urging tenants and homeowners to be aware of the signs of damp and mould and take action early to protect their homes and their health. Two-year-old Awaab Ishak died from a severe respiratory infection after being exposed to damp and mould…
Read More →