Gazing in to the Mirrior – I spy Homerenter:

Call it PropTech, shaking up the industry, entrepreneurial, mad investors, quick buck or simply a brilliant idea though what ever the term you wish to use there is another player on the market in the online / hybrid space – Homerenter.

Online property lettings is the service on offer and this team comes with the backing of Trinity Mirror the newspaper publisher.

What’s in it for consumers? Well, they wish to cut out the role of the traditional letting agency and remove weighty fees that are usually placed on tenants. This sounds good right? Saving money is always a route to quickly make an entrenchment within an industry?

Should estate agencies and letting agencies across the UK be fearful? Will this be another dent in their profits?

The website is currently in BETA mode, though looking clean and easy to use already. Will they be able to draw in the crowds and convert consumers to use their service? Can they ride along with the Government’s proposed banning of tenancy fees… ?

In the world of proptech and new startups in online / hybrid agencies there is plenty of money being thrown about and Homerenter can fall back on three quarters of a million pound coins thank to Trinity Mirror – This should keep them going for a few months at least and a possible carving out of a place within the ‘online high street‘ of estate and letting agencies alongside the likes of PurpleBricks, Gumtree, AirBNB etc, etc.

High fees and poor service on offer from traditional agents created the momentum to build HomeRenter… ” Chief Executive Will Handley is quoted as saying.

There is currently 24 property to view on their website.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Rent and run? Agents warn of new ‘Stopover Tenant’ epidemic

Nearly 1 in 3 letting agents report tenants walking away from 6–12 month tenancies – some after just a few months Experts warn rental reforms are fueling relocation-style, short-term renting Almost half of agents now advising landlords on how to manage early exits A new trend is sweeping the rental market and it’s leaving landlords…
Read More
Breaking News

Breaking Property News 11/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   A ‘workplace companion that’s not just about managing buildings’ Smart Spaces has launched Space Agent, its new agentic AI-driven workplace concierge designed to transform how people manage and engage with buildings and their workplaces. Space Agent – introduced through its friendly persona, Max – is fully…
Read More
Breaking News

Where can you still buy a home for under £150k?

Zoopla reveals Great Britain’s property bargain hotspots Just 12 per cent of all homes for sale across Great Britain are priced under £150,000 making location key for home buyers looking for a bargain In the North East, a remarkable 41 per cent of all homes for sale fall within this price range, followed by Scotland…
Read More
Breaking News

Landlord repossessions soar as Renters’ Rights Bill looms

Landlord repossessions soar as Renters’ Rights Bill looms, with some areas seeing increase of over 2,500% The latest analysis from Dwelly, one of the UK’s leading lettings acquisition and success planning experts, shows that landlord repossessions have increased by 6.8% across England and Wales. However, in some areas of the country they have soared by…
Read More
Breaking News

These are Britain’s most active housing markets

New research from The Property DriveBuy reveals that the busiest homebuying postcodes in Britain right now are found in Croydon, Buckinghamshire and Waltham Forest, however, for those hopeful homebuyers facing tough competition, shifting to a neighbouring postcode could see them secure a property. The Property DriveBuy analysed latest housing market data to discover which of…
Read More
Breaking News

Downsizers can bag 2 for 1 on property purchases

The latest research from over-50s property specialists, Regency Living, reveals that downsizing retirees could own two homes for the price of one, combining a comfortable home in England with a sunny escape in Europe. According to Regency Living’s latest analysis, retirees who sell a traditional bricks and mortar house and purchase a park home can…
Read More