Generating leads for your business in 2023. Don’t ignore your own website!

Leading website and marketing solutions business Property Webmasters, understand that it can be difficult to generate quality leads in 2023 with tried and tested methods possibly not working as effectively as they used to and recognise that agents are always searching for new ideas that will make them stand out from their competitors.

They have identified six core areas where leads can be generated the game in 2023.
 Networking
 Social Media
 Existing Database
 Video
 Portals
 Testimonials and Referrals

Their conclusions are that all of the above can be effective if used well and consistently for maximum effect with the use of automated responses and OpenAI such as ChatGPT starting to change the game.

These new technologies were created to speed up processes and provide helpful information. Estate agents should ensure they have efficient follow-up processes with clients. OpenAI’s such as ChatGPT can provide both content and prompts.

After all, there is little point in working hard to generate leads if they are not followed up effectively. Systems such as Zapier allow you to connect your apps into automated workflows and allow agents to move information between apps or platforms as well as check for alerts in multiple places.

Another huge positive of using an application like Zapier is that it allows an agent to keep track of their leads. One of the key elements that cannot be ignored is the importance of an agent’s own website. Not only is this a 365/24/7 window on the world but can be the conduit through which all lead generation is managed.

Jamie Arthur, CEO of Property Webmasters said: “With the growth of social media and the portals over recent years there has perhaps been a tendency by some to ignore the importance and potential of their own website. Of course, the reach of the portals and social media should not be ignored but driving more enquiries and contact through one’s own website is crucial, as it is entirely down to the agent as to how they stand out from the crowd, show their points of differentiation and demonstrate added value in what they do.

Websites don’t sleep or close and, using the latest technology in a “joined up” and interactive way, they can be working hard on an agent’s behalf when their offices are closed as well as when they are open.

With websites now available on a SAAS model, the days of huge capital outlay are largely over and another beauty of this approach is keeping your business at the forefront of what is new and relevant in helping successfully run a business.

It is a fast-moving environment and it can be difficult to stay ahead, or even keep up with what is out there.

Property Webmasters have produced a FREE guide for estate agents entitled – How can estate agents attract leads in 2023? – in which they rate the effectiveness of each of the six core lead generation areas – this can be downloaded from the resources section of their website at www.propertywebmasters.com

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More