How can you drive more people to your website?

Your website is your online shop window, it is the first place clients will go to find out more about your business before they decide to get in contact with you. If you are going to try and send as many people as possible to your website it is important to first establish some key aspects to your site that you need:

1) It absolutely HAS to be responsive or at the least mobile friendly – our data, taken from all of our clients sites, shows that 60% of people now browse using mobile devices.

2) You need to have strong calls to actions – Technicweb’s CIP applicant capture, valuation forms, contact us forms, viewing forms etc. There is no point in sending people to your site if you have nothing prompting them to share their contact details.

3) Design is subjective but it never hurts having a nice looking site that works with your branding. It will be memorable for the right reasons.

Once you have all of these aspects working in your favour, it is time to start driving people to your website. There are many methods that you could use to get people to view your site but I will go through some that you can do at little expense sitting right at your desk!

1) SEO

This is probably the most important activity that you can engage in if you are trying to drive people to your site, as it should get you to the top of Google. This involves adapting the content on your site to ensure it has keywords in and is the right length, making sure all of your meta tags and titles are correct. With SEO work it is best to use a professional company to advise you, as you need to dedicate a lot of time to SEO to make sure you cover all the bases. We recommend using a company like Optimistics. http://www.optimistics.co.uk/services/seo as they specialise in the property sector.

2) Google Adwords

This is effectively paid advertisement that allows you to appear at the top of Google for your search terms. It works on a bidding system and you can adjust your bids for certain times of the day to ensure that you appear above your competitors.If you are struggling with SEO this is a great way of ensuring you are always on page 1 of Google. Find out more here >> https://www.google.co.uk/adwords/

3) Sharing content

This involves writing blogs and sharing them on industry relevant websites so your clients can see them. If you are able to post 1 or 2 blogs a month and share them on social media and industry relevant sites with links back to your website, not only will you boost your SEO but you will see an increase in the number of people coming to your site.

4) Social media

A good place to get your brand name out to a wide audience is to set up social media accounts; Twitter, Facebook & Instagram are good places to start. They are free to create and if you get a good amount of followers every message that you send out will be to a targeted audience. By posting engaging content like your latest properties and success stories of sold houses, it will encourage people to go to your website to find out more. Facebook is a particularly good place to advertise properties as many clients use it

5) Email marketing

A great way to get your latest properties, news & blogs to your clients and drive them to your site is to regularly send out emails to a large database. If your emails are captioned well and have interesting informationYou should see a boost in the number of people visiting your website.

In order to increase the number of enquiries ,you get through your website you first have to have a lot of people going to your site through channels which encourage them to engage! While SEO and AdWords will drive a large amount of traffic to your site, a combination of all of these things will generate the best results for your website. Social media, content sharing and email marketing are all good ways to market your brand and shouldn’t be overlooked.

Alex Evans

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More