How can you drive more people to your website?
Your website is your online shop window, it is the first place clients will go to find out more about your business before they decide to get in contact with you. If you are going to try and send as many people as possible to your website it is important to first establish some key aspects to your site that you need:
1) It absolutely HAS to be responsive or at the least mobile friendly – our data, taken from all of our clients sites, shows that 60% of people now browse using mobile devices.
2) You need to have strong calls to actions – Technicweb’s CIP applicant capture, valuation forms, contact us forms, viewing forms etc. There is no point in sending people to your site if you have nothing prompting them to share their contact details.
3) Design is subjective but it never hurts having a nice looking site that works with your branding. It will be memorable for the right reasons.
Once you have all of these aspects working in your favour, it is time to start driving people to your website. There are many methods that you could use to get people to view your site but I will go through some that you can do at little expense sitting right at your desk!
1) SEO
This is probably the most important activity that you can engage in if you are trying to drive people to your site, as it should get you to the top of Google. This involves adapting the content on your site to ensure it has keywords in and is the right length, making sure all of your meta tags and titles are correct. With SEO work it is best to use a professional company to advise you, as you need to dedicate a lot of time to SEO to make sure you cover all the bases. We recommend using a company like Optimistics. http://www.optimistics.co.uk/services/seo as they specialise in the property sector.
2) Google Adwords
This is effectively paid advertisement that allows you to appear at the top of Google for your search terms. It works on a bidding system and you can adjust your bids for certain times of the day to ensure that you appear above your competitors.If you are struggling with SEO this is a great way of ensuring you are always on page 1 of Google. Find out more here >> https://www.google.co.uk/adwords/
3) Sharing content
This involves writing blogs and sharing them on industry relevant websites so your clients can see them. If you are able to post 1 or 2 blogs a month and share them on social media and industry relevant sites with links back to your website, not only will you boost your SEO but you will see an increase in the number of people coming to your site.
4) Social media
A good place to get your brand name out to a wide audience is to set up social media accounts; Twitter, Facebook & Instagram are good places to start. They are free to create and if you get a good amount of followers every message that you send out will be to a targeted audience. By posting engaging content like your latest properties and success stories of sold houses, it will encourage people to go to your website to find out more. Facebook is a particularly good place to advertise properties as many clients use it
5) Email marketing
A great way to get your latest properties, news & blogs to your clients and drive them to your site is to regularly send out emails to a large database. If your emails are captioned well and have interesting informationYou should see a boost in the number of people visiting your website.
In order to increase the number of enquiries ,you get through your website you first have to have a lot of people going to your site through channels which encourage them to engage! While SEO and AdWords will drive a large amount of traffic to your site, a combination of all of these things will generate the best results for your website. Social media, content sharing and email marketing are all good ways to market your brand and shouldn’t be overlooked.
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