How Much Should be Spent on a Window Display?

When deciding on how much money to spend on your new window display, there is no right or wrong amount. We always ask whether you’re looking for a ‘Ferrari’, ‘Audi’ or a ‘Kia’ in terms of your display.

Window displays have come a long way in a short space of time. It is possible to have an ultra-bright, sunlight readable digital screen with a built in network solution which allows you to change your display with a smart phone or tablet! The cost implications are higher, but the display benefits are undisputable.

First things first, you have to ask yourself what do you want to achieve with the new window display, apart from the aesthetics. Of course the answer should be to sell more properties.

The saying you have to “speculate to accumulate” is not necessarily true in this instance. If you are clever with how you utilise the window space you have you can still impress the general public. For example, a small number of stylish LED Light Pockets™ can look much better than a cluttered display that looks untidy and unattractive to passers-by.

Depending on how successful your window display proves to be will help calculate Return on Investment (ROI). For example, as a result of your new window display, conservatively you only sell one more property every month. Assuming that the property sells for £300,000 and you make just 1% commission on that sale. £3,000 per month equates to £36,000 per year. Depending on how much you spent on your window display you can work out your net profit. If the window display cost £3,000 then you would make a net profit of £33,000 in the first year and £36,000 in every year after that. With a ROI like that, it would be wise to consider spending a little extra on your window display!

Of course, you don’t have to spend £3,000 on your window display; you can get an equally classy display for under £1,000 in smaller establishments.

If the display of your dreams is out of your price range then why not think about leasing your display. This is when you make monthly payments over a period of three to five years. Once your new window display is up and running it should start boosting your profile right away, this could cover any leasing costs from the first payment to the last!

With technology improving all the time, window displays are fast becoming more unique and diverse from day to day. To stay one step ahead of the competition, Fairfield Displays and Lighting can provide you with a professional, high-tech and ultra-modern window display to maximise ROI.

Get started today, for ideas visit or contact us at – alternatively you can speak direct to one of our professional team by calling 01252 812211.

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove House Price Index: Record asking prices driven by pent-up demand

The average price of property coming to the market for sale reaches a new record of £375,131, rising by 0.8% (+£2,807) in the month, as the momentum of the Spring selling season exerts some modest upwards price pressure : The market remains price-sensitive with average asking prices just 0.6% higher than a year ago The…
Read More
Breaking News

Breaking Property News – 17/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   New digital ecosystem Home set to transform how we move and manage our homes With moving home widely acknowledged as one of life’s most stressful events, pioneering new digital ecosystem Home is set to revolutionise the moving process, for the first time allowing movers…
Read More
Home and Living

7 Space-Saving Porch Swing with Stand Solutions for Small Yards

Porch swings signify feelings of relaxation and classic properties as they turn an outdoor space into a warm and comfortable haven. Nevertheless, for people living in small yards or with no outdoor area, getting a swing with its own stand is very difficult. The benefit is that these choices come in many different options, which…
Read More
Letting Agent Talk

Investing in Properties to Let as Airbnbs on the Isle of Wight

The Isle of Wight, a gem located off the southern coast of England, has become a prime destination for holidaymakers seeking a tranquil escape. This growing popularity has opened up lucrative opportunities for property investors, particularly those interested in letting properties as Airbnbs. Here, we delve into the benefits, considerations, and strategies for investing in…
Read More
Breaking News

Breaking Property News – 16/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   PriceHubble powers Mitsubishi Estate’s newly launched real-time generative AI property consultant Zurich/Tokyo, May 16, 2024 – PriceHubble, Europe’s leader in property data solutions for finance and real estate, is powering an innovative generative AI solution launched in beta version on the Japanese market by Mitsubishi…
Read More
Breaking News

Breaking Property News – 15/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Savills Investment Management wins City of Munich as a new tenant in the Atrium office building Press Release – Frankfurt, 15th May 2024. Savills Investment Management (Savills IM), the international real estate investment manager, has signed a lease agreement with the City of Munich…
Read More