How much time should you be spending on post-sale?

Imagine you’ve just tied up a sale. As an estate agent, you want that sale to get to completion as soon as possible because until then, in the majority of cases, you won’t be receiving your income. So how much time do you put in to making that happen vs time spent winning the next valuation or making the next sale?

Truly pro-active sales progression takes time, patience, dedicated resource and persistence. It can however, shave valuable time off the process by being the driving force, making sure every party is doing what they need to do in a timely manner and ensuring progress is happening at each point of contact. It also has the benefit of consistent and valuable contact with your buyers and sellers which can help reduce the amount of lost sales.

It’s not just the time you have to consider either; it’s the motivation, skill and dedication. How much do your sales team enjoy dealing with post-sale? Are their skill sets equal in selling and progressing? It’s not the most exciting of tasks and probably one of the most frustrating, so do they avoid it when things get a bit difficult?

In a recent survey we read about, 78% of home movers found the communication merely adequate or complained of a lack of communication. That is not the level of dissatisfaction that any estate agent or conveyancer aims for and that can lead to less repeat business and a higher risk of the sale falling through.

Once the sale is agreed, that’s only the first step. Without proper attention that sale is at risk for the next 10-12 weeks on average and (beyond in some cases) so it needs to be managed just as pro-actively as the getting the sale.

The issues you then face are the resource and time it takes to do that. For those estate agents with an in-house sales progressor; you’ve probably got that covered. For those using the sales team, you may still push for that level of dedication but what opportunities are being missed? How many additional valuations or sales could you win using their time for that purpose?

As a provider of such services, we think outsourcing sales progression can help address the issues you face and ensure that you use the best resource for every part of the process. It’s not the most suitable option for everyone, but it’s something to consider if you’re currently using your sales resource to manage both pre and post-sale.

The answer to the original question of how much time you should put in once your sale is agreed is pretty clear – a significant amount! To minimise the risk of all your hard work going to waste, along with the money you’ve spent on winning the business and marketing the property, an investment of time and energy into post-sale is extremely important. So you should ask yourself 2 questions –

Is our post-sale service pro-active enough?

and

Could we be saving more sales and winning more business?

Savvy Sales Progressors offers outsourced sales progression services to estate agents. More information can be found on our website: www.savvysalesprogressors.co.uk

Alex Evans

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More