How To Approach Marketing For The Property Sector

Marketing is definitely something complicated. There are tons of strategies, a number of competitive scenarios to keep in mind and a multitude of different variables which apply to marketing in general, especially when it comes to delicate sectors like property or finance. With the advent of digital-oriented strategies, here’s a quick guide on how to approach any form of marketing within the property sector.

Competitors Research: The Foundation

Even non-marketing-savvy people know how important competitors research is and therefore this should be your top priority when it comes to designing a marketing strategy of any sort. It’s indeed mandatory to keep in mind that your market of choice, whether if big (enterprise) or small (niche) must be analysed to pick up what work and what doesn’t. Properties aren’t operating (marketing-wise) like a t-shirt: your campaign should enlight all the great attributes the property has in order to gather interest with quality, instead of just interest. There’s a big difference between buying a printed t-shirt and buying a house, and this is something which many marketers, especially within this sector, are forgetting.

Approaching A Strategy That Is ROI-Driven

Marketing revolves around being able to maintain a solid ROI throughout the entire campaign. When designing any type of marketing campaign, it’s important to keep in mind what the possible ROI could be: although it’s not actually possible to exactly predict what the ROI will precisely be upon tools predictions (especially if you’re heavily working with paid ads), given the previously mentioned competitor’s research, you will definitely be able to create predictions. A great tool you can use when it comes to planning your content for your marketing strategies is Google’s very own tool “Trends“. “Trends” is based upon real data gathered from users and therefore will give you a numerical (almost) based idea of how people are reacting and engaging the very topic you’re trying to target.

SEO: The Titan For Property Marketing

Let’s face the truth, digital marketing is the easiest, most cost-effective way to approach marketing as a whole, especially when it comes to the property sector. We’ve mentioned above how impactful content is for marketing strategies within this sector, therefore, why not considering it from an SEO perspective? SEO, even after its recent technical updates, is still the most used marketing strategies for those companies who are either operating with commercial property agents or just general property brokers. Why? Because SEO takes marketing-driven content and places it into Google’s eyes, therefore offering the perfect combination of user experience and ROI. SEO should be, in 2020, the top priority of every property and real estate agency.

Boosting Organic Listings With PPC

As we know, SEO is very competitive. Given its open-source friendliness and given the fact that Google has always been very transparent with what and how data is being collected, everyone could pick (hypothetically) your same targeted keywords, therefore, for big ones, it could be relatively hard to rank. For those, it’s heavily advised to utilise ad-hoc PPC campaigns to instantly boost the rankings for that term. Keywords like commercial property valuations are definitely extremely competitive, therefore, this could be a great solution.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

New wave landlords: Under 35s driving property market by prioritising investment over homeownership

New expert insight shows that younger people (25-34 year olds) are investing in property at record levels and are opting to invest in property over purchasing their own residential homes. Leading estate agents John Minnis say that an increasing number of young people are investing their earnings, working capital and inheritance in property more than…
Read More
Software & Tech

Is Your Real Estate Website Built to Sell? 6 Signs It’s Time for a Redesign

In the current real estate market, initial impressions are formed online. Long before they enter your office, clients scroll, examine, and glance through listings. The important issue is whether your real estate website is truly assisting in the sale of your property or if it is quietly diverting prospects to other sources. A website that…
Read More
Breaking News

Zoopla reveals the fastest moving UK markets as over half of homes in England and Wales sell within two months of listing

Homes in England and Wales spend an average of 36 days on the market, with 52 per cent selling within the first two months of listing Homes in affordable regions, like the North West and North East, are selling the fastest, with Manchester, Carlisle, Stockport, Gateshead, Newcastle upon Tyne and Halton in the top ten…
Read More
Estate Agent Talk

UK house prices grow by 1.4% according to Rightmove

Commenting on UK house prices showing an annual rate of growth of 1.4% according to Rightmove data, Tom Brown, Managing Director, Real Estate at Ingenious, said: “Today’s data shows that the resilience and appeal of the UK property sector persist. Though we have seen higher inflation and sticky borrowing rates, we welcome the BoE’s recent…
Read More
Rightmove logo
Breaking News

Rightmove House Price Index: New record asking price with resilient activity despite stamp duty increase

The average price of property coming to market for sale rises by 1.4% (+£5,312) this month to a new record of £377,182. This is a larger-than-usual April price increase, despite a decade-high number of homes for sale for the time of year A snapshot of the post-stamp-duty-increase market suggests movers are carrying on and have…
Read More
Estate Agent Talk

Boost Spring Valuations: Is Upgrading to Double Glazing Still a Top ROI?

Come spring, the property market always picks up pace. As an estate agent, you know the questions start flooding in from homeowners wanting to maximise their sale price. Top of the list for many? Windows. Specifically, is splashing out on new double glazing actually going to deliver a worthwhile return when they sell? It’s a…
Read More