How To Approach Marketing For The Property Sector

Marketing is definitely something complicated. There are tons of strategies, a number of competitive scenarios to keep in mind and a multitude of different variables which apply to marketing in general, especially when it comes to delicate sectors like property or finance. With the advent of digital-oriented strategies, here’s a quick guide on how to approach any form of marketing within the property sector.

Competitors Research: The Foundation

Even non-marketing-savvy people know how important competitors research is and therefore this should be your top priority when it comes to designing a marketing strategy of any sort. It’s indeed mandatory to keep in mind that your market of choice, whether if big (enterprise) or small (niche) must be analysed to pick up what work and what doesn’t. Properties aren’t operating (marketing-wise) like a t-shirt: your campaign should enlight all the great attributes the property has in order to gather interest with quality, instead of just interest. There’s a big difference between buying a printed t-shirt and buying a house, and this is something which many marketers, especially within this sector, are forgetting.

Approaching A Strategy That Is ROI-Driven

Marketing revolves around being able to maintain a solid ROI throughout the entire campaign. When designing any type of marketing campaign, it’s important to keep in mind what the possible ROI could be: although it’s not actually possible to exactly predict what the ROI will precisely be upon tools predictions (especially if you’re heavily working with paid ads), given the previously mentioned competitor’s research, you will definitely be able to create predictions. A great tool you can use when it comes to planning your content for your marketing strategies is Google’s very own tool “Trends“. “Trends” is based upon real data gathered from users and therefore will give you a numerical (almost) based idea of how people are reacting and engaging the very topic you’re trying to target.

SEO: The Titan For Property Marketing

Let’s face the truth, digital marketing is the easiest, most cost-effective way to approach marketing as a whole, especially when it comes to the property sector. We’ve mentioned above how impactful content is for marketing strategies within this sector, therefore, why not considering it from an SEO perspective? SEO, even after its recent technical updates, is still the most used marketing strategies for those companies who are either operating with commercial property agents or just general property brokers. Why? Because SEO takes marketing-driven content and places it into Google’s eyes, therefore offering the perfect combination of user experience and ROI. SEO should be, in 2020, the top priority of every property and real estate agency.

Boosting Organic Listings With PPC

As we know, SEO is very competitive. Given its open-source friendliness and given the fact that Google has always been very transparent with what and how data is being collected, everyone could pick (hypothetically) your same targeted keywords, therefore, for big ones, it could be relatively hard to rank. For those, it’s heavily advised to utilise ad-hoc PPC campaigns to instantly boost the rankings for that term. Keywords like commercial property valuations are definitely extremely competitive, therefore, this could be a great solution.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

UK House Price Index summary: August 2025

The average price of a property in the UK was £273,000 The annual price change for a property in the UK was 3.0% The monthly price change for a property in the UK was 0.8% The monthly index figure (January 2023 = 100) for the UK was 104.6   Colleen Babcock, Rightmove’s property expert, says:…
Read More
Breaking News

Breaking Property News 22/10/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why software audits matter for Proptechs In today’s hyper-competitive real estate technology landscape, scaling too quickly, or operating with outdated or inefficient systems can expose firms to risks far beyond lost opportunities. That’s why an increasing number of organisations are turning to a specialised…
Read More
Estate Agent Talk

Demand for project properties soars versus general market

New research from The Property DriveBuy reveals that demand for fixer-upper properties is easily eclipsing overall market demand as homebuyers demonstrate a strong appetite for renovation projects amidst ongoing affordability restrictions due to stubbornly higher mortgage rates and slow but steady house price growth. Across England, there are currently an estimated 601,525 homes listed for…
Read More
Estate Agent Talk

5,600 sellers slash asking price within first 30 days

5,600 home sellers slash asking price within first 30 days of hitting the market, as market stagnates ahead of Autumn Budget The latest research from nationwide cash buying company and quick sale specialists, Springbok Properties, has revealed that as many as 5,559 home sellers have slashed their asking prices within 30 days of entering the…
Read More
Estate Agent Talk

How to Protect Your Property Investment Before You Buy or Sell

Buying or selling property can be one of the biggest financial moves you’ll ever make, which is why protecting that investment should come before anything else. Taking the time to do the right checks and work with the right experts saves you from expensive surprises in the future. Preparation gives you power when it comes…
Read More
Rightmove logo
Breaking News

Market remains resilient, but not strong enough to drive usual Autumn bounce

The average price of property coming to the market for sale rises by 0.3% (+£1,165) this month to £371,422. This is below the ten-year average October bounce of +1.1%, as the decade-high level of property for sale limits seller pricing power The month of September saw a softening of activity year-on-year compared with a strong…
Read More