How To Approach Marketing For The Property Sector

Marketing is definitely something complicated. There are tons of strategies, a number of competitive scenarios to keep in mind and a multitude of different variables which apply to marketing in general, especially when it comes to delicate sectors like property or finance. With the advent of digital-oriented strategies, here’s a quick guide on how to approach any form of marketing within the property sector.

Competitors Research: The Foundation

Even non-marketing-savvy people know how important competitors research is and therefore this should be your top priority when it comes to designing a marketing strategy of any sort. It’s indeed mandatory to keep in mind that your market of choice, whether if big (enterprise) or small (niche) must be analysed to pick up what work and what doesn’t. Properties aren’t operating (marketing-wise) like a t-shirt: your campaign should enlight all the great attributes the property has in order to gather interest with quality, instead of just interest. There’s a big difference between buying a printed t-shirt and buying a house, and this is something which many marketers, especially within this sector, are forgetting.

Approaching A Strategy That Is ROI-Driven

Marketing revolves around being able to maintain a solid ROI throughout the entire campaign. When designing any type of marketing campaign, it’s important to keep in mind what the possible ROI could be: although it’s not actually possible to exactly predict what the ROI will precisely be upon tools predictions (especially if you’re heavily working with paid ads), given the previously mentioned competitor’s research, you will definitely be able to create predictions. A great tool you can use when it comes to planning your content for your marketing strategies is Google’s very own tool “Trends“. “Trends” is based upon real data gathered from users and therefore will give you a numerical (almost) based idea of how people are reacting and engaging the very topic you’re trying to target.

SEO: The Titan For Property Marketing

Let’s face the truth, digital marketing is the easiest, most cost-effective way to approach marketing as a whole, especially when it comes to the property sector. We’ve mentioned above how impactful content is for marketing strategies within this sector, therefore, why not considering it from an SEO perspective? SEO, even after its recent technical updates, is still the most used marketing strategies for those companies who are either operating with commercial property agents or just general property brokers. Why? Because SEO takes marketing-driven content and places it into Google’s eyes, therefore offering the perfect combination of user experience and ROI. SEO should be, in 2020, the top priority of every property and real estate agency.

Boosting Organic Listings With PPC

As we know, SEO is very competitive. Given its open-source friendliness and given the fact that Google has always been very transparent with what and how data is being collected, everyone could pick (hypothetically) your same targeted keywords, therefore, for big ones, it could be relatively hard to rank. For those, it’s heavily advised to utilise ad-hoc PPC campaigns to instantly boost the rankings for that term. Keywords like commercial property valuations are definitely extremely competitive, therefore, this could be a great solution.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More