How to Attract High End Tenants to Your Property
Renting your property can be a joy or a nightmare. And this mostly depends on your tenants. To make sure everything goes smoothly, it helps if you secure high end tenants.
Here are some tips from Paramount Properties on how to attract them:
Marketing
To attract any kind of tenant, you need to market your property. And especially so for high end tenants. Make sure your marketing appeals specifically to the type of people you want to attract, and advertise in places they are likely to see it.
Also, take care to be detailed in your marketing efforts as to what you are looking for in a tenant. This will help to weed out the lower end tenants you don’t want to attract.
Screen Tenants
Before you take on a tenant, make sure you do your homework and screen them correctly. Speak to their previous landlords to see if they ever caused any problems, and check their employment status and financial situation. Try to take emotion out of the decision as much as possible and don’t select tenants based on whether you like them or not.
Check the Competition
If a potential high end tenant is interested in your property, chances are they’ll also be looking at similar properties in the area. So make sure you research what you’re up against and what the competition are offering. And once you know this, figure out how you can make your property seem more attractive in comparison.
Be Clear About Your Expectations
Always be up front and let potential tenants know exactly what the rules are and what you expect from them. To your ideal high end tenant, this should represent no problem whatsoever, and should help to scare off anyone who does not meet your standards.
Picture Your Ideal Tenants and Target Them
Try to imagine what your dream tenant would be like, and put yourself in their shoes. What issues are important to them? What do they look for in a property?
Once you have identified what your perfect tenant wants, try to cater for them specifically and put extra emphasis on the things that matter to them most.
Your Appearance
High end tenants will also have higher expectations of their landlord. Above all, they want someone who is reliable and professional. That’s why your appearance is extremely important. You need to convey an image of absolute professionalism, and if you don’t look the part, you may find that high end tenants are unwilling to trust you.
Never Show an Unfinished Property
Wait until any renovations are finished before showing potential tenants around. High end tenants place great value on quality and want to be sure a property is exactly what they want. When work is still being done, it is difficult for them to picture this.
High end tenants can make a world of difference to your experience as a landlord. If you don’t find the right people, you’ll have no end of problems. Newington Green estate and letting agent M&M Property advises you to follow the above advice to secure tenants that are ideal for you.
You May Also Enjoy
Property values hit £300k for first time
Average UK house price rises at the start of 2026
London basements boost value by up to 20%
Bailey applies the brakes but ‘two more 2026 cuts priced in’
Bank of England to hold interest rates at 3.75%
