How to build your Twitter following.

With 64% of users being more likely to buy from brands they follow on Twitter, it’s easy to see why businesses are keen to build a presence on the network. However most often, businesses sign up hastily and expect a quick response to their efforts before building a strong and importantly, relevant following. But how can you stand out among the noise and grow your brand’s following? Here are seven important steps.

1. Create a strong profile. It’s the first place potential followers will look before hitting the follow button so it’s important to make a good impression. Include a short description of your service, a link to your website, your region and select a great tweet to pin to the top of your page to ensure you get the targeted following you’re looking for.

2. Curate other people’s content. Browse your newsfeed and the Internet for high quality content that’s relevant to your target group. If you’re looking for specific content, set up google alerts to keep up with the latest news.

3. Actively look to engage. Taking the time to engage with relevant conversations will increase your exposure and dramatically increase your chances of being followed. Use free tools like twtrland to identify the influencers in your industry. Tweets with an image link are also proven to get twice the engagement compared to those without.

4. Schedule your tweets. Unsurprisingly studies have shown that the more you tweet, the more followers you’re likely to have. Therefore scheduling your tweets throughout the day allows you maximise your presence on the network. However make sure you’re available to respond because 65% of users expect a response in under two hours.

5. Regularly review your content strategy. Set time aside to review your follower growth and see which content is gaining the most traction with your targeted audience. Then you can alter your activity accordingly.

6. Be helpful and genuine. Where possible, answer questions and offer help even if it’s unrelated to your industry – it’s about creating a positive, memorable image so more people want to connect with you. Social media is about building a community and followers connect because they want to interact with a real person, so focus less on promoting your business and more on building relationships

7. Finally, integrate your Twitter account with both your offline and online life. Share your Twitter handle on other social networking sites, your website, newsletters, email signature and your business cards.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

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