How to Fetch Faster Results in Real Estate Business Using 3D Animation?

Architects and realtors are well aware that computer-generated images (CG movies) are an effective tool for their presentations and marketing materials. The only issue is that having them manufactured can be time-consuming. Depending on its complexity, a 3D animation project can take anywhere from a few weeks to over a month to complete. However, in architectural and real estate projects, time is of the essence, and clients and investors will not wait indefinitely.

Fortunately, there are a few things that may be done to expedite the process. Our CGI company’s experts have created a list of pointers that will help you expedite your 3D walkthrough animation production procedure. Here are five tips for accelerating 3D video projects and achieving stunning outcomes faster than you imagine!

A complete correction list is better than separate comments

CGI firms frequently offer their clients interim results when working on an animation. And while things typically move smoothly, there are instances when adjustments are required. It’s not always about errors; sometimes, architects and realtors change their minds about certain storytelling aspects or wish to change the materials, lighting, etc.

It is best to deliver all corrections to a CGI team at once for them to take as little time as feasible. When clients give modest amounts of feedback at irregular intervals, development is slowed because 3D artist teams must make the desired changes. On the other hand, by tackling all project difficulties simultaneously, hours can be saved if not days of effort.

Offer a detailed work scope for the 3D animation project

A detailed scope of work for a 3D animation project, often known as a brief, is necessary to expedite production and ensure that the client receives the exact results they desire. It’s simple to avoid future miscommunications if you have a proper SoW. Here is a list of everything that has to be part of it.

To begin, a 3D animation brief should include the following information:

  • drawings of a building and landscape designs, as well as lighting schemes and furniture layouts if the project involves interiors;
    project budget.
  • the desired length of the animation It’s frequently subject to change, but it’s crucial to state how long it should continue in minutes or seconds.
  • the project deadline;
  • the purpose of the CG video, as well as the idea or message behind it;
  • the target audience for the future walkthrough;
  • whether an exterior or interior visualisation is required (or both);

In addition to the fundamentals mentioned above, the brief should include visual references. Photographs of the site where the building will be built, and reference pictures or movies for the surroundings, weather, lighting, and mood are all examples.

Architects or real estate agents should then submit script ideas for the 3D animation project. They must consider the general narrative of the walkthrough and the camera path, and specific characteristics of the property that should come under the limelight. Which details should be animated, and if so, which ones? Should humans, animals, and cars be included, and how? When is the best time to visit, and what are the best weather conditions?

Finally, the SoW should specify how the video should be edited

VFX, transitions, superimposed text, logos, watermarks, voiceovers, and background music are all examples. 3D artists would have no trouble designing precisely what the client wants in the least amount of time if all of the information is part of the same.

Of course, the writing and editing decisions can remain with the studio’s experts, but we recommend against it. This decision may result in an animation that is unsuitable for the client and an increase in production time owing to adjustments. This is why offering a complete scope of work ahead of time saves a lot of time.

It is best to use ready

3D assets

Creating custom 3D models and other elements like materials and textures takes time, which might take hours or even days. This is why commissioning as few of them as possible is critical. If an architect has a 3D model of the building, they should give it in the best-case scenario. For example, it can pose as a reference for 3D artists working on a 3D animation project or a CG video with a few tweaks.

Professional CGI studios also have extensive libraries of ready-to-use 3D assets that can help as secondary items in the CG walkthrough. As a result, artists will use pre-existing ones rather than generate all of the 3D models from scratch, allowing the CG animation job to get over much faster.

Make sure to send all the corrections before the final cost rendering

The 3D artists will offer the customer a raw version of the tour in greyscale before the final rendering of a 3D animation. This is done to ensure that the camera route and geometry are correct. Following that, 3D artists deliver a few colour stills with lighting to show what the final footage would look like. It is possible to begin the final rendering only after everything else has received approval. There will be a requirement to recreate the entire animation in case anything is missing. One must make all substantial improvements before the final rendering to avoid redoing the job.

While 3D animation projects take time to complete, there are ways to complete them more quickly. Architects and realtors can secure tight deadlines by selecting a CGI firm with vast teams of expert 3D artists and powerful technology. Clients also make specialists’ jobs easier by asking for a few custom 3D assets as possible or even providing their own.

The same applies to offering detailed project briefs; 3D artists will know exactly what they need to achieve and not waste time asking for explanations. Finally, providing complete lists of adjustments ahead of time and before the final rendering would help avoid the process stagnating.

Select a CG studio that offers powerful technical and reliable workflow capabilities

First and foremost, finding the correct 3D visualisation business for the work is critical. It can ideally be a massive studio with large teams of expert 3D artists that can do projects fast. In addition, the firm should have a diverse portfolio that includes work similar to those that an architect may commission.

Another crucial question to ask client managers is whether the studio has a render farm. It’s a collection of interconnected computers with solid CPUs and graphics cards that’s primary purpose is to render computer graphics. A render farm is essential for efficient workflow in such a task. It is because rendering a 3D video can take many days.

Suppose a CGI firm possesses all of the qualities above. In that case, it will be able to speed up the construction of a 3D animation project. Moreover, it will ensure that everything gets over on time.

Do you want your 3D walkthrough done just as you want it and in the quickest time possible? Then, contact XO3D right away to secure deals ahead of your competitors!

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Nationwide extends six times lending to home movers and remortgage

Nationwide enhances support for people looking to move up the property ladder or get a new mortgage deal Five-fold increase in Nationwide loans to first-time buyers at or above 5.5x income in 2025, compared to 2024 Increased first-time buyer support follows regulatory changes to improve affordability Nationwide is today announcing a major boost to the…
Read More
Breaking News

Breaking Property News – 21/1/2026

Daily bite-sized proptech and property news in partnership with Proptech-X.   Jon Cooke steps down as Non-Executive Director at GPEA Jon Cooke will continue to focus on innovation within the property sector Jon Cooke has stepped down from his role as Non-Executive Director at GPEA, the business that owned Fine & Country and The Guild…
Read More
Breaking News

UK Finance Buy-to-Let Mortgage Market Update

UK Finance today releases its buy-to-let (BTL) mortgage market update for Q3 2025, looking at trends in lending to borrowers accessing the market. In Q3 2025 there were 59,467 new buy-to-let loans advanced in the UK, worth £10.9 billion. This was up quite significantly compared with the same quarter in the previous year, 22.7 per…
Read More
Breaking News

ONS Private Rent and House Prices Index

Average UK monthly private rents increased by 4.0%, to £1,368, in the 12 months to December 2025 (provisional estimate); this annual growth rate is down from 4.4% in the 12 months to November 2025. Average rents increased to £1,424 (3.9%) in England, £822 (5.7%) in Wales, and £1,018 (2.8%) in Scotland, in the 12 months…
Read More
Breaking News

UK House Price Index November 2025

The latest index shows that: The average monthly rate of house price growth in November was +0.3%. Average UK house price annual inflation was 2.5% in the 12 months to November 2025, up from the revised estimate of 1.9% in the 12 months to October 2025. As a result, the average UK house price currently…
Read More
Breaking News

Industry Comment on UK inflation rising to 3.4%

UK inflation rises for the first time in 5 months. Industry reactions on UK inflation rising to 3.4% Nathan Emerson, CEO of Propertymark: “To witness inflation creep back upwards again will no doubt be disappointing for many consumers who will have been hoping to see a drop as we move further into the first quarter…
Read More