How to use TikTok: Estate / Letting Agents

February 26, 2025

Even if you have yet to use it, or you assume it to be one of those social media platforms for youngsters, you will have most certainly heard of TikTok. The brand has certainly been hitting the headlines in recent months with much negatives thrown at it, from accusations of providing user data to the Chinese government to being banned in the USA. Despite all these challenges, TikTok is still standing and expanding with an audience of around two billion users worldwide. and it’s estimated that 170 million people use it in the USA and 16.8 Million (76 percent aged between 15 and 24 years) with an account in the UK.

TikTok is being used for property with many, many estate / letting agents and industry professionals sharing regular content and attracting big audiences. The good news is that it is very easy to use and there are no costs involved.

  • Via your mobile phone, download the TikTok app.
  • Register yourself a free account.
  • Set up your profile.
  • Start uploading, watching and interacting!
  • Within 10 minutes you can easily be up and running on TikTok.

Once you have your account created, you will need to start engaging with other users. The most popular way is to start sharing interesting video content – You should ideally set yourself a theme, this could be ideas such as property video tours or landlord tips, though do try and be consistent with the theme of videos you share and stick to a filming format. Do your best not to use your account for posting unrelated videos such as family, political views etc.

Your content should be filmed and neatly edited (you can edit videos on TikTok) so that you provide short, yet fact filled videos. Depending on your filming and editing skills, the best lighting and the best audio will really help to give a professional feel to your videos. Use plenty of text to describe your video and do not forget to use hashtags.

Interactions occur via other users via: Likes / Favouriting / Messaging / Re-sharing to their Account / Embedding / Sending to Friends / Sharing via other Social Media Channels or by Email. Do not forget that likewise, you can also engage with other users content by interacting in similar ways.

Once your account has built a sufficient following and engagement, you will also be able to broadcast live on your channel which opens up more potential for engaging directly with your audiences in real time.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Renters’ Rights Act: A review of the first six months

Ahead of the Renters’ Rights Act (RRA) coming into force on May 1st, there were many concerns across the industry. Landlords were probably most worried about the removal of section 21 and fixed-term tenancies, fearing it would be harder and take longer to remove troublesome tenants and regain possession of their properties. Widespread predictions were…
Read More →
Breaking News

Private rent and house prices, UK: October 2026

Average UK monthly private rent increased by 3.8%, to £1,406, in the 12 months to September 2026 (provisional estimate); this annual growth rate is unchanged from the 12 months to August 2026. Average rents increased to £1,466 (4.0%) in England, £848 (4.1%) in Wales, and £1,011 (0.7%) in Scotland, in the 12 months to September…
Read More →
Breaking News

First-time buyer affordability improves across the South West

The latest research by Lyons Bowe has found that first-time buyer affordability, measured against the national average price paid by first-time buyers, has improved across the South West over the past decade, despite rising property prices. More than half (53.8%) of the region’s local authority areas now have average first-time buyer property prices below the England…
Read More →
Breaking News

Breaking Property News 20/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s £1.45bn forty minute lawsuit Thought leadership by Olivier Jauniaux Founder of NestLink ‘It takes about forty minutes to find a house on Rightmove according to the portal’s own disclosure. You set the filters, you scroll, you save three, you send one to your partner with the…
Read More →
Breaking News

The six shocking ways first-time buyers are being caught out

Unexpected costs hit 70% of first-time buyers, causing rising anxiety for almost a third of people Over 60% of buyers also face mortgage rejection when finding their dream home Solicitor delays and “waiting around” among the highest drivers of anxiety and stress The First Time Buyer Anxiety Index 2026 delves into the main pain points…
Read More →
Breaking News

FTBs reveal real cost of homeownership

Six in 10 first-time buyers say getting onto the property ladder came at the expense of their quality of life From holidays and hobbies to careers and starting a family, first-time buyers reveal the true cost of homeownership New research by Yopa has revealed that 61% of first-time buyers say saving for their first home had…
Read More →