How to use TikTok: Estate / Letting Agents

February 26, 2025

Even if you have yet to use it, or you assume it to be one of those social media platforms for youngsters, you will have most certainly heard of TikTok. The brand has certainly been hitting the headlines in recent months with much negatives thrown at it, from accusations of providing user data to the Chinese government to being banned in the USA. Despite all these challenges, TikTok is still standing and expanding with an audience of around two billion users worldwide. and it’s estimated that 170 million people use it in the USA and 16.8 Million (76 percent aged between 15 and 24 years) with an account in the UK.

TikTok is being used for property with many, many estate / letting agents and industry professionals sharing regular content and attracting big audiences. The good news is that it is very easy to use and there are no costs involved.

  • Via your mobile phone, download the TikTok app.
  • Register yourself a free account.
  • Set up your profile.
  • Start uploading, watching and interacting!
  • Within 10 minutes you can easily be up and running on TikTok.

Once you have your account created, you will need to start engaging with other users. The most popular way is to start sharing interesting video content – You should ideally set yourself a theme, this could be ideas such as property video tours or landlord tips, though do try and be consistent with the theme of videos you share and stick to a filming format. Do your best not to use your account for posting unrelated videos such as family, political views etc.

Your content should be filmed and neatly edited (you can edit videos on TikTok) so that you provide short, yet fact filled videos. Depending on your filming and editing skills, the best lighting and the best audio will really help to give a professional feel to your videos. Use plenty of text to describe your video and do not forget to use hashtags.

Interactions occur via other users via: Likes / Favouriting / Messaging / Re-sharing to their Account / Embedding / Sending to Friends / Sharing via other Social Media Channels or by Email. Do not forget that likewise, you can also engage with other users content by interacting in similar ways.

Once your account has built a sufficient following and engagement, you will also be able to broadcast live on your channel which opens up more potential for engaging directly with your audiences in real time.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Breaking Property News 3/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Oxford to Cambridge Growth Corridor launches shared vision to become a top-10 global innovation cluster Later today, at a major science and innovation conference hosted by Bidwells at Westminster’s QEII Centre, the Chancellor, Science Minister Lord Vallance and Housing Minister Matthew Pennycook will set out a…
Read More →
Estate Agent Talk

Refurbishment budget requirements approach £86,000

Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that whilst refurbishment projects continue to offer some of the strongest value-add opportunities within the property market, investors must ensure they budget appropriately from the outset, with contingency planning often proving the difference between a successful project and one that stalls before completion. Octane Capital analysed average…
Read More →
Letting Agent Talk

Renting for Life: Six in Ten Tenants are Staying Longer Than They Ever Planned

Six in ten tenants across England and Wales are renting for longer than they ever planned to, according to new research from LRG. The Spring 2026 Lettings Report, which draws on responses from 650 landlords and tenants, found that 40% say they have been in the rental market for much longer than they expected, with…
Read More →
Estate Agent Talk

Keep Your Move on Track: Reducing the Risk of a Fall Through

Buying or selling a home is one of the biggest financial commitments most people will ever make. Unfortunately, not every agreed sale reaches completion. When a transaction collapses before contracts are exchanged, it is known as a “fall through”. Fall-throughs can be costly, causing delays, financial losses, and significant stress for everyone involved. Buyers may…
Read More →
to let sign 2025
Breaking News

London rents up just 0.7% since RRA became law

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that rental growth across London has remained consistent since the Renters’ Rights Act received Royal Assent, with rents increasing by just 0.7% since, the same rate of growth seen during the equivalent period prior to October of last year. In fact,…
Read More →
Letting Agent Talk

Will RRA mean almost 50% of renters need a guarantor?

A surge in tenants who require a rent guarantor is coming to the post-RRA rental market   New analysis by Zero Deposit reveals that the proportion of local authority districts in which the average tenant is likely to need a rent guarantor to secure pass tenancy affordability checks could increase from one-in-five to almost one-in-two…
Read More →