How to use TikTok: Estate / Letting Agents

February 26, 2025

Even if you have yet to use it, or you assume it to be one of those social media platforms for youngsters, you will have most certainly heard of TikTok. The brand has certainly been hitting the headlines in recent months with much negatives thrown at it, from accusations of providing user data to the Chinese government to being banned in the USA. Despite all these challenges, TikTok is still standing and expanding with an audience of around two billion users worldwide. and it’s estimated that 170 million people use it in the USA and 16.8 Million (76 percent aged between 15 and 24 years) with an account in the UK.

TikTok is being used for property with many, many estate / letting agents and industry professionals sharing regular content and attracting big audiences. The good news is that it is very easy to use and there are no costs involved.

  • Via your mobile phone, download the TikTok app.
  • Register yourself a free account.
  • Set up your profile.
  • Start uploading, watching and interacting!
  • Within 10 minutes you can easily be up and running on TikTok.

Once you have your account created, you will need to start engaging with other users. The most popular way is to start sharing interesting video content – You should ideally set yourself a theme, this could be ideas such as property video tours or landlord tips, though do try and be consistent with the theme of videos you share and stick to a filming format. Do your best not to use your account for posting unrelated videos such as family, political views etc.

Your content should be filmed and neatly edited (you can edit videos on TikTok) so that you provide short, yet fact filled videos. Depending on your filming and editing skills, the best lighting and the best audio will really help to give a professional feel to your videos. Use plenty of text to describe your video and do not forget to use hashtags.

Interactions occur via other users via: Likes / Favouriting / Messaging / Re-sharing to their Account / Embedding / Sending to Friends / Sharing via other Social Media Channels or by Email. Do not forget that likewise, you can also engage with other users content by interacting in similar ways.

Once your account has built a sufficient following and engagement, you will also be able to broadcast live on your channel which opens up more potential for engaging directly with your audiences in real time.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Estate Agent Talk

Four to five houses is the sweet spot for first-time buyers

House hunting before the stress kicks in Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a gradual rise in stress levels the more properties viewed Overall just…
Read More →
Estate Agents should not all look the same
Letting Agent Talk

Opinion: Why Letting Agents Are The Cape-Wearing Heroes Landlords Need 

By Sally Lawson | Agent Rainmaker Let’s be honest – no landlords signed up to become compliance officers, legal experts, or legislative gurus. They signed up to invest in property. And yet, the weight of the regulatory obligation that’s landed on their shoulders has never been heavier.  And that’s even before the Renters’ Rights Act…
Read More →
Letting Agent Talk

Void periods ease following RRA implementation, but remain higher than a year ago

The latest analysis by property management specialist, Rushbrook & Rathbone, has found that average rental void periods across England have eased since the implementation of the Renters’ Rights Act (RRA) in May, suggesting that landlords are beginning to adapt to the new legislative landscape. The firm believes many are using this period of change as…
Read More →
Estate Agent Talk

76% of Poor Conveyancing Experiences Feature Communication Issues

Konnect You analysis finds that communication issues feature in more than three in four poor conveyancing experiences, with missing updates, slow responses and repeated chasing emerging as common frustrations. Communication problems, including limited updates, delayed responses and repeated chasing, featured in 76% of poor home-mover conveyancing experiences analysed by Konnect You. The findings suggest communication is a major factor in how home movers experience delays.…
Read More →
Breaking News

1 in 8 new-build homes unsold after six months

Developers hold their nerve as one in eight new-build homes remain unsold after six months   Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that developers are increasingly prioritising profitability over speed of sale, with new-build homes spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme…
Read More →
Breaking News

Rental price and average salary tracker – July 2026

Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More →