How to use TikTok: Estate / Letting Agents

February 26, 2025

Even if you have yet to use it, or you assume it to be one of those social media platforms for youngsters, you will have most certainly heard of TikTok. The brand has certainly been hitting the headlines in recent months with much negatives thrown at it, from accusations of providing user data to the Chinese government to being banned in the USA. Despite all these challenges, TikTok is still standing and expanding with an audience of around two billion users worldwide. and it’s estimated that 170 million people use it in the USA and 16.8 Million (76 percent aged between 15 and 24 years) with an account in the UK.

TikTok is being used for property with many, many estate / letting agents and industry professionals sharing regular content and attracting big audiences. The good news is that it is very easy to use and there are no costs involved.

  • Via your mobile phone, download the TikTok app.
  • Register yourself a free account.
  • Set up your profile.
  • Start uploading, watching and interacting!
  • Within 10 minutes you can easily be up and running on TikTok.

Once you have your account created, you will need to start engaging with other users. The most popular way is to start sharing interesting video content – You should ideally set yourself a theme, this could be ideas such as property video tours or landlord tips, though do try and be consistent with the theme of videos you share and stick to a filming format. Do your best not to use your account for posting unrelated videos such as family, political views etc.

Your content should be filmed and neatly edited (you can edit videos on TikTok) so that you provide short, yet fact filled videos. Depending on your filming and editing skills, the best lighting and the best audio will really help to give a professional feel to your videos. Use plenty of text to describe your video and do not forget to use hashtags.

Interactions occur via other users via: Likes / Favouriting / Messaging / Re-sharing to their Account / Embedding / Sending to Friends / Sharing via other Social Media Channels or by Email. Do not forget that likewise, you can also engage with other users content by interacting in similar ways.

Once your account has built a sufficient following and engagement, you will also be able to broadcast live on your channel which opens up more potential for engaging directly with your audiences in real time.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Letting Agent Talk

How to Clean Your Rental Property for a Full Deposit Return

Although it is a dreadful chore, sprucing up your flat at the end of your tenancy is vital if you want your entire deposit back. When it comes to cleaning, landlords and property managers usually have high standards. Any oversight could cost you part of your initial payment. Having said that, your property can look…
Read More →
Breaking News

Two-year mortgage deals the lowest they’ve been since 2022 – but will they remain?

New research from Moneyfacts has shown that two-year mortgage deals are at the lowest they’ve been in two years and have also fallen to their biggest margin in over six months. The current average mortgage according to research is at 5.18%, having fallen by 0.14% in the past month. Meanwhile, five–year rates currently stand on…
Read More →
Letting Agent Talk

CP12 Landlord Certificates: What They Are and Why You Need Them

If you’re a landlord in the UK with gas appliances in your rental property, you’re legally bound to ensure they’re safe. That’s where the CP12 certificate for landlords enters the picture. Also called a Landlord Gas Safety Record, the certificate assures that your property’s gas installation is safe and in accordance with regulations. Yet, despite…
Read More →
Breaking News

Horse Guards Parade property prices up 17% since last Trooping the Colour

The latest property market analysis from London’s number one lettings and sales estate agency brand*, Foxtons, has found that it’s not just military prowess on show during Trooping the Colour this weekend, as house prices within the SW1A postcode, home to Horse Guards Parade, have soared by 17.3% over the last year, demonstrating the pedigree…
Read More →
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More →
Breaking News

Breaking Property News 12/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The Renters’ Rights Bill: What Letting Agents and Landlords need to know The Renters’ Rights Bill is shaping up to be one of the most significant pieces of housing legislation in recent memory. As it moves steadily through Parliament, with Royal Assent anticipated in…
Read More →