I have seen the future…. And it’s yesterday

There are many #PropTech companies out there bringing us lots of different products that they say we need. So, when the company that brought us Spectre (A product I have not only recommended to clients but one that I use on my day to day estate agency life) told me about their new product “Hello Again”, I was keen to see what it had to offer.

We estate agents are great at knowing what’s going on in our market right now. Who has listed that? How do we get that listing? We are also great at looking forward, telling potential vendors, through various marketing channels, that we are the best agent to choose IF they are coming to the market.
If you were to ask the CEO of almost any business to give you a list their top three thoughts on how to grow a business, they will tell you “Repeat Business”. Yet, I find that agents, in general, don’t work with their database of past sales and purchases. Why?

Oh, don’t get me wrong. On a training session on this subject agents will tell me –
We contact our purchasers 12 months after completion to see if they want to find out how much the house has increased in value.

We show them how the market has performed in that time.
We do this every year they are in the property to keep that relationship going.
There is one question I ask them that gets most agents in a series of “uhmms”, “Wells” and “You Sees”. I ask them “How?” (They do this). What I then find is that the switched on agents know they should keep in contact with past success stories but they don’t.

Then I ask why?
The answer is usually “We have more pressing things to do”. What this shows is that the day to day “Stuff” is getting in the way of solid business strategy and process.

Well, I have just had a “Test Drive” of Hello Again, the new #PropTech product from the team that brought us Spectre.

Designed to allow the forward thinking agent to keep in contact with its previous success stories, build that relationship and secure repeat business.
Once the data transfer is complete the system can run itself but does allow agent interaction to personalise content.
Having been involved in Data Transfer previously, the process is as simple as it gets, simply uploading from a CSV file or spreadsheet.
I have always said that any #PropTech product MUST release the agent from doing “Stuff” so that they can concentrate on customer engagement. Hello Again, not only does that but also manages the engagement for you.
Let’s not forget the customer in all this. How would you feel if on the anniversary of buying your largest ever purchase you received a free report on how that investment, along with the market in general, is preforming? Pretty good, right!

To finish, I’d like to respond to an agency CEO I met recently to said “Let’s be honest Nigel, Service levels are all well and good but they don’t pay the bills”. Hello Again might just be the product that ensures that they do.

Nigel Stephens

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More