Images in Marketing
Whenever you post on social media, place ads or write blog posts you also need to find an image that relates to your post.
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
That means that by adding images to your posts and advertisements, you can expect a lot more clicks and engagements.
A great way to test this is to view your analytics on Twitter and Facebook. By keeping an eye on which images get the most clicks you can improve your posts and even test which images work best for your audience.
What type of images work?
Town and street signs are great for getting clicks on your post. Imagine scrolling down your newsfeed and seeing a news story that has an image of a street sign you recognise. The chances are you will click on that story because you feel it relates to you. It’s one of the most human responses to care about something more because it’s close to you.
Another trait to take advantage of is empathy. I’m talking about the reaction everyone has when they see a puppy or a baby. Even if it’s subconscious we all react in a similar way and most will click an advert if it has the picture of a grinning baby or a sleeping pup.
Where can you find these images?
Most people spend hours looking through stock photo sites to hunt for images, which avoids getting in any copyright trouble.
You can find some great images on stock photo sites and I encourage you to use them, especially for blog cover photo’s as you can download huge images that look great when enlarged.
The problem is that for posting regularly on social media, it will require lots of time hunting for the perfect picture and most people simply don’t have the time.
To find town and street signs, a great option is to take your own images! Drive around your local town for the day and stop when you see attractive local spots. You don’t even need expensive equipment, most phone cameras are advanced enough to take good quality shots.
Again, this is time consuming and you will find that you run out of the images very quickly. Not that you can’t reuse them from time to time!
LettingPic is a tool designed for the property industry to create unique, attractive marketing images. Enter your town name for a personalised town or street sign available as stills, gifs and even videos.
Head over to LettingPic.com to start downloading your marketing images.
You can use LettingPic free of charge and remember to keep checking back because we’re constantly adding new images and videos to the database.
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