Industry Interview: Daniel Caplan, CEO of New i.d Interiors.

Should people invest in interior design when selling their homes to achieve a better sale price?
Having your property interior designed will always help with the saleability of any property. It is all about that first impression and it is a  known fact that a prospective purchaser will make their mind up whether they like a property or not within the first few  seconds of entering the property. So if you create the right impression that will help.
Do Show Homes help to sell both property and the value of adopting interior design?
Most new build house builders will now have one or even several show homes on their developments because they are selling a dream lifestyle and purchasers have aspirations. That does not mean that the developer will spend a fortune it is all relative to the value of the property and how many properties they have to sell. Barratt Homes developers of Bentley Priory in Stanmore Middlesex must have had about 8 different show homes done on this development for properties from £800,000 up to £3,500,000 approx.
Can bringing in an interior designer help to increase the value of your home?
Obviously bringing in an expert designer would always be better but it very much depends on budget. There are always inexpensive ways of dressing your property for sale in an inexpensive manner or even just a lick of neutral coloured paint can brighten the place up. The great thing about a designer is that they can visualise how to make a WOW interior which can be beyond a member of the public. Hence bringing someone in to help.
Which is the single most important piece of advice you’d give a person selling their home re presentation?
Generally and in conclusion having your home interior designed definitely will add some value to the property but most importantly will help sell the property much quicker. There is no particular budget for the interior design but is relative to the value of the property. You can attempt this yourself but it depends on how much work is needed. Our Designer Collection featuring furniture and accessories from the Kelly Hoppen London Range is a perfect solution to furnishing your property or dressing it for sale.
Thank you to Daniel Caplan, CEO of New i.d Interiors.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 21/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The SaaS squeeze: Why AI is the greatest threat proptech has ever faced The core shift from software to intelligence   Thought Leadership by Andrew Stanton CEO Proptech-PR ‘For the better part of two decades, the proptech sector has ridden the same wave that transformed fintech,…
Read More
Estate Agent Talk

Unmodernised property opportunities dwindle

Jonathan Samuels, CEO of Octane Capital, believes that the shrinking supply of unmodernised property stock is making specialist refurbishment finance more important than ever, as investors increasingly need to move quickly in order to secure the remaining opportunities available. Octane Capital analysed current listings of unmodernised properties across England and compared current stock levels to…
Read More
Letting Agent Talk

London Marathon route showcases London rental market

Rents range from £1,500 to £6,000 per month The latest research from London lettings and estate agent, Benham and Reeves, has found that the London Marathon route offers a striking snapshot of the capital’s rental market, with average rents ranging from just £1,500 per month at some points of the course, to as much as…
Read More
Breaking News

Section 21s continue to rise ahead of looming ban

The latest research industry insight from LegalforLandlords Section 21 “no-fault” evictions continued to rise in 2025, increasing by 1.7% following a sharp 20.4% surge the previous year. This sustained growth highlights landlords’ continued reliance on Section 21 notices, raising important questions about how possession will be regained once they are outlawed under the Renters’ Rights Act,…
Read More
Estate Agent Talk

Rightmove house price data showing a 0.8% month on month increase

Commenting on the latest Rightmove house price data showing a 0.8% month on month increase, Daniel Austin, CEO and co-founder at ASK Partners, said: “Today’s rise in UK house prices points to underlying resilience, but momentum remains constrained by affordability pressures and a ‘higher for longer’ interest rate environment. While recent rate cuts signal easing…
Read More
Breaking News

Canary Wharf tops the London Marathon route

The latest insight from property management specialist Rushbrook & Rathbone has found that E14 is the strongest postcode along the London Marathon route for landlords looking to invest in the capital’s rental market, delivering an estimated average yield of 6.6%. Rushbrook & Rathbone analysed current asking house prices and rents across postcode districts spanning the London…
Read More