Industry Interview: Daniel Caplan, CEO of New i.d Interiors.

Should people invest in interior design when selling their homes to achieve a better sale price?
Having your property interior designed will always help with the saleability of any property. It is all about that first impression and it is a  known fact that a prospective purchaser will make their mind up whether they like a property or not within the first few  seconds of entering the property. So if you create the right impression that will help.
Do Show Homes help to sell both property and the value of adopting interior design?
Most new build house builders will now have one or even several show homes on their developments because they are selling a dream lifestyle and purchasers have aspirations. That does not mean that the developer will spend a fortune it is all relative to the value of the property and how many properties they have to sell. Barratt Homes developers of Bentley Priory in Stanmore Middlesex must have had about 8 different show homes done on this development for properties from £800,000 up to £3,500,000 approx.
Can bringing in an interior designer help to increase the value of your home?
Obviously bringing in an expert designer would always be better but it very much depends on budget. There are always inexpensive ways of dressing your property for sale in an inexpensive manner or even just a lick of neutral coloured paint can brighten the place up. The great thing about a designer is that they can visualise how to make a WOW interior which can be beyond a member of the public. Hence bringing someone in to help.
Which is the single most important piece of advice you’d give a person selling their home re presentation?
Generally and in conclusion having your home interior designed definitely will add some value to the property but most importantly will help sell the property much quicker. There is no particular budget for the interior design but is relative to the value of the property. You can attempt this yourself but it depends on how much work is needed. Our Designer Collection featuring furniture and accessories from the Kelly Hoppen London Range is a perfect solution to furnishing your property or dressing it for sale.
Thank you to Daniel Caplan, CEO of New i.d Interiors.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Budget Commentary – Mansion Tax, Business Rates & Planning Reform

Andrew Teacher, Co-founder at LauderTeacher, one of the UK’s leading advisors on real estate communications, investor relations and a former spokesman for the BPF, comments on the potential Budget. Mansion tax “Nobody likes paying tax, but the reality is a council tax revaluation is long overdue. Rather than distorting the market, which is what a…
Read More
Rightmove logo
Breaking News

Budget 2025 market data & home-mover and agent insight

Speculation about property tax changes is fuelling uncertainty across much of the market Rightmove research found that home-movers would favour staggered stamp duty payments, while a poll of estate agents also suggested that staggered payments would be a preferable change to shifting payment to the seller Rightmove data on rumoured property tax changes Mansion Tax…
Read More
Breaking News

Breaking Property News 24/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Symple resolves four core issues in the new Renter’s Rights Act Automating compliance in the new PRS landscape   The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple…
Read More
Breaking News

What does Rachel Reeves have in store for the UK property market?

With the Autumn Budget now just days away, speculation is mounting that the Chancellor, Rachel Reeves, will use property taxation as a central tool to address the widely reported fiscal shortfall of between £20bn and £40bn. As a result, the housing market has entered a period of caution, with asking prices falling 1.8 percent in…
Read More
Letting Agent Talk

Why Property Guarantors Need Legal Advice Before Signing

When it comes to property deals, it’s natural to look for additional support, especially when you’re not fully confident about meeting the terms of the agreement. This is where a guarantor comes into play, as they step in to give the property owner some assurance. The idea of helping someone you trust can feel quite…
Read More
Breaking News

Breaking Property News 21/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   VE+ the new procurement engine cutting developers costs without compromise Finishes packages are specification sensitive and expensive components of any build – VE+ fixes this  As construction costs continue to climb and procurement timelines tighten, developers and contractors are being pushed harder than ever…
Read More