Industry Interview: Daniel Caplan, CEO of New i.d Interiors.

Should people invest in interior design when selling their homes to achieve a better sale price?
Having your property interior designed will always help with the saleability of any property. It is all about that first impression and it is a  known fact that a prospective purchaser will make their mind up whether they like a property or not within the first few  seconds of entering the property. So if you create the right impression that will help.
Do Show Homes help to sell both property and the value of adopting interior design?
Most new build house builders will now have one or even several show homes on their developments because they are selling a dream lifestyle and purchasers have aspirations. That does not mean that the developer will spend a fortune it is all relative to the value of the property and how many properties they have to sell. Barratt Homes developers of Bentley Priory in Stanmore Middlesex must have had about 8 different show homes done on this development for properties from £800,000 up to £3,500,000 approx.
Can bringing in an interior designer help to increase the value of your home?
Obviously bringing in an expert designer would always be better but it very much depends on budget. There are always inexpensive ways of dressing your property for sale in an inexpensive manner or even just a lick of neutral coloured paint can brighten the place up. The great thing about a designer is that they can visualise how to make a WOW interior which can be beyond a member of the public. Hence bringing someone in to help.
Which is the single most important piece of advice you’d give a person selling their home re presentation?
Generally and in conclusion having your home interior designed definitely will add some value to the property but most importantly will help sell the property much quicker. There is no particular budget for the interior design but is relative to the value of the property. You can attempt this yourself but it depends on how much work is needed. Our Designer Collection featuring furniture and accessories from the Kelly Hoppen London Range is a perfect solution to furnishing your property or dressing it for sale.
Thank you to Daniel Caplan, CEO of New i.d Interiors.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Forget kerb appeal: LRG report reveals what really triggers a homebuyer’s offer

One of the UK’s largest property services groups has published its debut sales report, uncovering what genuinely persuades buyers to make an offer – and the findings challenge the traditional focus on kerb appeal. While sellers often guess which improvements will pay off, the data shows where money is well spent and where it’s wasted.…
Read More
Breaking News

Prime London’s love affair with period homes continues

One in four listings are historic properties The latest research from Jefferies London shows that nearly a quarter of homes listed for sale across prime central London (23.3%) offer high-end homebuyers the chance to secure a period property, with demand for prime period properties at its highest in Maida Vale. Jefferies London analysed current for…
Read More
Breaking News

Industry Response to latest Nationwide House Price Index

Nationwide House Price Index for October 2025, with the latest figures showing no Halloween haunting for homebuyers where house price growth is concerned – despite widespread talks of Autumn Budget uncertainty hitting the market. The latest index shows that: – House prices increased by 0.3% between September and October of this year. On an annual…
Read More
Breaking News

The capital’s most haunted property hotspots for Halloween homebuyers

The latest analysis by Foxtons has revealed which of the capital’s spookiest postcodes command the largest house price premiums, as the average cost of purchasing a property in one of London’s most haunted neighbourhoods comes in 48% more than the wider London average. Foxtons analysed the property market across 14 of London’s most haunted locations,…
Read More
Breaking News

Annual house price growth edges higher in October

Slight increase in annual house price growth to 2.4% House prices were up 0.3% month on month Kitchen and bathroom renovations most popular amongst homeowners in last five years Analysis based on Nationwide’s HPI data shows extensions or loft conversions with a bedroom can increase house value by up to 24% Headlines Oct-25 Sep-25 Monthly…
Read More
Breaking News

How much will a Halloween Castle set you back

The latest research from Enness Global has revealed that, for those looking to follow in the footsteps of Count Dracula this Halloween, the average castle on the UK market will set buyers back around £2.2 million, requiring a deposit of £332,609 and a monthly mortgage repayment of more than £10,000. Enness Global analysed current castle…
Read More