Industry Interview: Daniel Caplan, CEO of New i.d Interiors.

Should people invest in interior design when selling their homes to achieve a better sale price?
Having your property interior designed will always help with the saleability of any property. It is all about that first impression and it is a  known fact that a prospective purchaser will make their mind up whether they like a property or not within the first few  seconds of entering the property. So if you create the right impression that will help.
Do Show Homes help to sell both property and the value of adopting interior design?
Most new build house builders will now have one or even several show homes on their developments because they are selling a dream lifestyle and purchasers have aspirations. That does not mean that the developer will spend a fortune it is all relative to the value of the property and how many properties they have to sell. Barratt Homes developers of Bentley Priory in Stanmore Middlesex must have had about 8 different show homes done on this development for properties from £800,000 up to £3,500,000 approx.
Can bringing in an interior designer help to increase the value of your home?
Obviously bringing in an expert designer would always be better but it very much depends on budget. There are always inexpensive ways of dressing your property for sale in an inexpensive manner or even just a lick of neutral coloured paint can brighten the place up. The great thing about a designer is that they can visualise how to make a WOW interior which can be beyond a member of the public. Hence bringing someone in to help.
Which is the single most important piece of advice you’d give a person selling their home re presentation?
Generally and in conclusion having your home interior designed definitely will add some value to the property but most importantly will help sell the property much quicker. There is no particular budget for the interior design but is relative to the value of the property. You can attempt this yourself but it depends on how much work is needed. Our Designer Collection featuring furniture and accessories from the Kelly Hoppen London Range is a perfect solution to furnishing your property or dressing it for sale.
Thank you to Daniel Caplan, CEO of New i.d Interiors.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

International buyer slowdown one of Prime London’s biggest challenges

The latest survey of UK prime residential agents by AgentWise has found that many believe a slowdown in international buyer activity to be one of the biggest challenges facing the market today, whilst many have also noted an increase in the number of clients looking to explore property opportunities overseas rather than the UK. AgentWise…
Read More
Breaking News

Housing market hit by £21m increase in fall-through bill

The latest Fall-Through Index by the House Buyer Bureau reveals that the number of property fall-throughs across the UK increased by 9.8% during the first quarter of 2026, resulting in an additional £20.9m in costs to the housing market compared to the previous quarter. House Buyer Bureau analysed the latest data from TwentyCi on the estimated…
Read More
Breaking News

Is UK Construction Stuck in a Rut?

Glenigan data for Q.2 shows construction performance weakening further, dashing hopes of recovery in H.2 2026   The value of underlying work starting on-site during the past three months declined 15% and fell 38% below last year’s levels. Residential construction starts fell sharply, dropping 31% against the preceding three months and plummeting 52% compared with…
Read More
Breaking News

Home sellers have a 24-hour patience threshold

Survey shows that the age of instant communication has reached estate agencies New research from Street Group suggests Britain’s home sellers have developed a “24-hour patience threshold”, with the vast majority expecting estate agents to respond, provide updates or take action within a day at virtually every stage of the sales process. The survey of…
Read More
Breaking News

Lloyds House Price Index for June 2026 – Thoughts from the Industry

The latest Lloyds House Price Index for June 2026 shows that: House prices increased by +0.2% between May 2026 and June 2026. Annual house price growth increased slightly to +0.6% in June 2026, up from +0.5% in May 2026. The average UK house price now stands at £299,330.   Thoughts from the Industry   Nathan…
Read More
Breaking News

House prices edge up in June as borrowing costs start to ease

• House prices rose +0.2% in June, following a -0.2% fall in May • Average property price now £299,330 compared with £298,812 in May • Annual growth up slightly to +0.6%, from +0.5% in May • Northern Ireland continues to record the UK’s strongest annual growth at +7.4%   Nations and regions house prices Northern…
Read More