Industry Interview: Jerry Lyons of Property Expert

Is having a strong online presence important for estate and letting agents?

Yes, absolutely. Your agency will be judged by the way your website looks as a starting point and how user friendly it is.

Other ways you can build your digital profile to win instructions are:

Use social media regularly.

Have a weekly / fortnightly blog.

Distribute a monthly email newsletter.

Run timed email marketing campaigns.

But don_t do it half heartedly _ good content which your audience finds useful is very valuable to your brand. Sloppy, salesy or lazy content will turn people off.

I think it_s also very important not to totally dismiss print marketing. You need a well balanced marketing approach which appeals to as much of your local market as possible.

Should agents pay special attention to social media, apps and property tech within the industry?

100 per cent. I see all the digital tools we have available as a way of building relationships, saving time and speeding up processes in the real world.

Any digital technology which can ultimately help you win more instructions has to be considered and looked at seriously.

Good tech can be used to enhance the relationship, rapport and results you enjoy with clients.

There are a lot of choices out there so choose wisely and again commit to it for a sustained period rather than playing at it.

How important is it for agency_s to publish content at certain times to gain maximum impact?

Timing is crucial in any walk of life. I_m always staggered by how little importance estate agents place on building client databases and then developing a relationship with people within in it.

A great example of timing the distribution of your content so it hits the mark is using the recent announcement regarding a ban on lettings fees.

One of our clients emailed an article explaining how it might affect landlords and how they could best protect their income / assets just two hours after the announcement was made.

This led to 16 landlords contacting the agency to find out more and to arrange meetings.

Right subject, right audience, and right time _ great response.

 

Jerry Lyons is an award winning former journalist and the founder and chief tea boy at Property PR Expert. His company specialises in writing content and guides for independent estate agents.ÿJerry Lyons Jerry@propertyprexpert.co.uk

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More
Breaking News

One year of Labour: Property market performance review

Investors left waiting for planning reform and incentives but majority plan to increase real estate allocation   Biggest failures: Lack of incentives for developers and investors, and ineffective planning reform Top priorities: Planning reform, tax incentives, and attracting international capital Where opportunities lie: Data centres, warehousing & logistics, and later-life housing Real estate debt is…
Read More
Estate Agent Talk

Plumbing Red Flags Every Homebuyer Should Watch Out For

Buying a home is one of the most significant investments a person can make. While factors like location, square footage, and curb appeal often steal the spotlight, what’s hidden behind the walls is just as important—especially the plumbing. Overlooking plumbing issues during the home-buying process can lead to costly surprises down the road. That’s why…
Read More
Breaking News

Social homes are key in solving the housing crisis

The Government has announced that at least 60% of the £39 billion allocated for affordable housing, around 300,000 homes, will be at social rent levels. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “This is superb news because unaffordable housing is the greatest barrier to growth and a social housing revolution…
Read More
Rightmove logo
Breaking News

Rightmove launches Extension Explorer experiment

Rightmove, the UK’s largest property platform, is experimenting with a new feature to give home-movers access to more information about the extension potential of a property. The new feature follows on from the success of its Renovation Calculator, and forms part of Rightmove’s suite of valuation tools to help owners understand the value and potential…
Read More
Breaking News

Golden Age of UK property investment is over

Research comparison of investor returns from stock markets and housing from Rathbones Group concludes property boom has passed The longstanding British obsession with property as a means of building wealth is outdated as today’s house buyers will not match the gains of past generations, Rathbones, a leading UK wealth and asset manager, concludes in new…
Read More