Initial cost of renting up 24% in parts of the nation despite tenant fee ban

The initial financial hurdle of securing a rental property has increased by as much as 24% in some parts of the national property market, according to rental deposit replacement scheme Ome.

Ome looked at the current initial cost of securing a rental home, based on one month’s rent plus a deposit of five weeks’ rent and how this has changed since the introduction of the tenant fee ban in June of last year.

The figures show that on a national level the cap seems to have had the desired impact, with the initial cost of renting in England as a whole down -2% year on year.

As a result, tenants are now paying a total of £1,897 upfront, -2% less than this time last year (£1,931).

But it’s a mixed picture regionally, with the cost of securing a rental property in London down -5% annually, while the South West has seen an increase of 4%.

In terms of the highest outright cost, Westminster is home to the most significant financial hurdle for tenants. One month’s rent plus a five-week rental deposit will set tenants back an eye-watering £6,854.

Kingston upon Hull is the cheapest place to secure a rental property with the initial cost coming in at £986.

In terms of the biggest increase, Corby has seen the cost of securing a rental deposit increase by 24% since this time last year. Exeter and Charnwood have also seen a jump of 23%.

Oxford, Newcastle-under-Lyme, South and West Oxfordshire, Chiltern, Liverpool, Doncaster, Rushcliffe, Haringey and Bristol have also seen the initial cost of renting increase by double-digits on an annual basis.

York has been the best place for tenant affordability, where securing a rental property is concerned. In the last year, the cost of one month’s rent and a five-week rental deposit has fallen by -18%. The Vale of White Horse is the only other area to see a double-digit decline at -11%. However, Elmbridge, Waverly and Daventry have also seen some of the most considerable reductions in rental costs.

Initial cost of renting based on average month’s rent plus a five month rental deposit
Location 2019 2020 Annual change
ENGLAND £1,931 £1,897 -2%
SOUTH WEST £1,764 £1,841 4%
NORTH WEST £1,373 £1,415 3%
WEST MIDLANDS £1,465 £1,510 3%
EAST MIDLANDS £1,402 £1,438 3%
SOUTH EAST £2,205 £2,248 2%
YORKSHIRE AND THE HUMBER £1,370 £1,382 1%
NORTH EAST £1,217 £1,220 0%
EAST OF ENGLAND £1,942 £1,940 0%
LONDON £3,886 £3,699 -5%
Largest annual increases in initial rental cost in England
Location 2019 2020 Annual change
Corby £1,260 £1,566 24%
Exeter £2,196 £2,702 23%
Charnwood £1,224 £1,501 23%
Oxford £3,074 £3,573 16%
Newcastle-under-Lyme £1,307 £1,490 14%
South Oxfordshire £2,403 £2,732 14%
West Oxfordshire £2,203 £2,493 13%
Chiltern £2,896 £3,274 13%
Liverpool £1,123 £1,253 12%
Doncaster £1,060 £1,181 11%
Rushcliffe £1,591 £1,757 10%
Haringey £3,404 £3,755 10%
Bristol, City of £2,408 £2,644 10%
Lambeth £3,940 £4,293 9%
Lincoln £1,280 £1,391 9%
Largest annual decrease in initial rental cost in England
Location 2019 2020 Annual change
York £2,327 £1,913 -18%
Vale of White Horse £2,554 £2,282 -11%
Elmbridge £3,996 £3,638 -9%
Waverley £2,828 £2,612 -8%
Daventry £1,820 £1,692 -7%
Wycombe £2,459 £2,295 -7%
Kingston upon Thames £3,141 £2,939 -6%
Kensington and Chelsea £7,218 £6,802 -6%
Three Rivers £3,051 £2,880 -6%
Hillingdon £2,853 £2,700 -5%
Camden £5,461 £5,180 -5%
Bath and North East Somerset £2,898 £2,752 -5%
Brent £3,551 £3,380 -5%
Woking £2,900 £2,763 -5%
Canterbury £1,964 £1,877 -4%
Largest initial rental cost in England
Location 2019 2020 Annual change
Westminster £6,372 £6,854 8%
Kensington and Chelsea £7,218 £6,802 -6%
Camden £5,461 £5,180 -5%
City of London £5,348 £5,117 -4%
Hammersmith and Fulham £4,658 £4,763 2%
Islington £4,264 £4,507 6%
Wandsworth £4,113 £4,406 7%
Lambeth £3,940 £4,293 9%
Hackney £4,127 £4,145 0%
Tower Hamlets £3,989 £4,129 3%
Richmond upon Thames £4,266 £4,129 -3%
Southwark £3,771 £3,866 3%
Haringey £3,404 £3,755 10%
Merton £3,470 £3,690 6%
Elmbridge £3,996 £3,638 -9%
Lowest initial rental cost in England
Location 2019 2020 Annual change
Kingston upon Hull, City of £961 £986 3%
Burnley £1,031 £1,055 2%
North East Lincolnshire £1,019 £1,067 5%
Hartlepool £1,058 £1,073 1%
Hyndburn £1,060 £1,085 2%
Carlisle £1,076 £1,098 2%
Barnsley £1,094 £1,098 0%
Middlesbrough £1,028 £1,103 7%
Darlington £1,089 £1,107 2%
County Durham £1,109 £1,107 0%
Stoke-on-Trent £1,082 £1,118 3%
South Tyneside £1,130 £1,121 -1%
Pendle £1,044 £1,121 7%
Bolsover £1,089 £1,125 3%
Redcar and Cleveland £1,118 £1,127 1%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Volume doubles as property market sees strong return of new applicants

Foxtons Lettings Market Index – January 2026 Demand rebounded sharply from December, with registrations up 93% month on month and new renters per instruction up 11% compared to December, reflecting a seasonal uplift in activity at the start of the year. New renters per new instruction fell 12% year on year, indicating that competitive pressure…
Read More
Rightmove logo
Breaking News

Property valuation leads to agents up 50% on last year

The launch of a new valuation product and AI optimisations to the existing product suite led to a significant uplift in valuation leads for agents from Rightmove in January. Valuation leads grew by 50% in January 2026 compared to the same period last year. The launch of Online Agent Valuation towards the end of 2025 helps connect…
Read More
Breaking News

Worst areas for landlord eviction waiting times

The latest research industry insight from LegalforLandlords has highlighted where the longest and shortest wait times are when it comes to court hearing dates for landlords who are trying to repossess their properties, with the most overstretched courts found in the likes of Birmingham, Croydon, and Slough. Having analysed internal data on wait times for…
Read More
Breaking News

726,000 rented homes could remain non-decent by 2035

And that’s without holding them to the updated standard outlined in the recent DHS consultation A new consultation on the Decent Homes Standard (DHS) has suggested that all rented homes, private and social, must meet an updated, more stringent standard by 2035. However, new research from Inventory Base reveals that if the current rate of…
Read More
Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More