Initial cost of renting up 24% in parts of the nation despite tenant fee ban

The initial financial hurdle of securing a rental property has increased by as much as 24% in some parts of the national property market, according to rental deposit replacement scheme Ome.

Ome looked at the current initial cost of securing a rental home, based on one month’s rent plus a deposit of five weeks’ rent and how this has changed since the introduction of the tenant fee ban in June of last year.

The figures show that on a national level the cap seems to have had the desired impact, with the initial cost of renting in England as a whole down -2% year on year.

As a result, tenants are now paying a total of £1,897 upfront, -2% less than this time last year (£1,931).

But it’s a mixed picture regionally, with the cost of securing a rental property in London down -5% annually, while the South West has seen an increase of 4%.

In terms of the highest outright cost, Westminster is home to the most significant financial hurdle for tenants. One month’s rent plus a five-week rental deposit will set tenants back an eye-watering £6,854.

Kingston upon Hull is the cheapest place to secure a rental property with the initial cost coming in at £986.

In terms of the biggest increase, Corby has seen the cost of securing a rental deposit increase by 24% since this time last year. Exeter and Charnwood have also seen a jump of 23%.

Oxford, Newcastle-under-Lyme, South and West Oxfordshire, Chiltern, Liverpool, Doncaster, Rushcliffe, Haringey and Bristol have also seen the initial cost of renting increase by double-digits on an annual basis.

York has been the best place for tenant affordability, where securing a rental property is concerned. In the last year, the cost of one month’s rent and a five-week rental deposit has fallen by -18%. The Vale of White Horse is the only other area to see a double-digit decline at -11%. However, Elmbridge, Waverly and Daventry have also seen some of the most considerable reductions in rental costs.

Initial cost of renting based on average month’s rent plus a five month rental deposit
Location 2019 2020 Annual change
ENGLAND £1,931 £1,897 -2%
SOUTH WEST £1,764 £1,841 4%
NORTH WEST £1,373 £1,415 3%
WEST MIDLANDS £1,465 £1,510 3%
EAST MIDLANDS £1,402 £1,438 3%
SOUTH EAST £2,205 £2,248 2%
YORKSHIRE AND THE HUMBER £1,370 £1,382 1%
NORTH EAST £1,217 £1,220 0%
EAST OF ENGLAND £1,942 £1,940 0%
LONDON £3,886 £3,699 -5%
Largest annual increases in initial rental cost in England
Location 2019 2020 Annual change
Corby £1,260 £1,566 24%
Exeter £2,196 £2,702 23%
Charnwood £1,224 £1,501 23%
Oxford £3,074 £3,573 16%
Newcastle-under-Lyme £1,307 £1,490 14%
South Oxfordshire £2,403 £2,732 14%
West Oxfordshire £2,203 £2,493 13%
Chiltern £2,896 £3,274 13%
Liverpool £1,123 £1,253 12%
Doncaster £1,060 £1,181 11%
Rushcliffe £1,591 £1,757 10%
Haringey £3,404 £3,755 10%
Bristol, City of £2,408 £2,644 10%
Lambeth £3,940 £4,293 9%
Lincoln £1,280 £1,391 9%
Largest annual decrease in initial rental cost in England
Location 2019 2020 Annual change
York £2,327 £1,913 -18%
Vale of White Horse £2,554 £2,282 -11%
Elmbridge £3,996 £3,638 -9%
Waverley £2,828 £2,612 -8%
Daventry £1,820 £1,692 -7%
Wycombe £2,459 £2,295 -7%
Kingston upon Thames £3,141 £2,939 -6%
Kensington and Chelsea £7,218 £6,802 -6%
Three Rivers £3,051 £2,880 -6%
Hillingdon £2,853 £2,700 -5%
Camden £5,461 £5,180 -5%
Bath and North East Somerset £2,898 £2,752 -5%
Brent £3,551 £3,380 -5%
Woking £2,900 £2,763 -5%
Canterbury £1,964 £1,877 -4%
Largest initial rental cost in England
Location 2019 2020 Annual change
Westminster £6,372 £6,854 8%
Kensington and Chelsea £7,218 £6,802 -6%
Camden £5,461 £5,180 -5%
City of London £5,348 £5,117 -4%
Hammersmith and Fulham £4,658 £4,763 2%
Islington £4,264 £4,507 6%
Wandsworth £4,113 £4,406 7%
Lambeth £3,940 £4,293 9%
Hackney £4,127 £4,145 0%
Tower Hamlets £3,989 £4,129 3%
Richmond upon Thames £4,266 £4,129 -3%
Southwark £3,771 £3,866 3%
Haringey £3,404 £3,755 10%
Merton £3,470 £3,690 6%
Elmbridge £3,996 £3,638 -9%
Lowest initial rental cost in England
Location 2019 2020 Annual change
Kingston upon Hull, City of £961 £986 3%
Burnley £1,031 £1,055 2%
North East Lincolnshire £1,019 £1,067 5%
Hartlepool £1,058 £1,073 1%
Hyndburn £1,060 £1,085 2%
Carlisle £1,076 £1,098 2%
Barnsley £1,094 £1,098 0%
Middlesbrough £1,028 £1,103 7%
Darlington £1,089 £1,107 2%
County Durham £1,109 £1,107 0%
Stoke-on-Trent £1,082 £1,118 3%
South Tyneside £1,130 £1,121 -1%
Pendle £1,044 £1,121 7%
Bolsover £1,089 £1,125 3%
Redcar and Cleveland £1,118 £1,127 1%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Breaking Property News 14/1/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Latest Weil European Distress Index (WEDI) points to a materially more fragile outlook  Europe’s corporate distress picture appeared to stabilise on the surface in Q4 2025, but the latest Weil European Distress Index (WEDI) points to a materially more fragile outlook moving into 2026.…
Read More
Breaking News

South East sees most sellers relisting

New research from Property DriveBuy reveals that sellers who are re-entering the market are reducing their asking price by an average of £5,300 to try and snag a buyer, but in London this reduction climbs as high as £27,000, while the South East is the region where most sellers are relisting this year having failed…
Read More
Rightmove logo
Breaking News

Average rents rise by 2% in 2025, predicted to rise by further 2% in 2026

The average advertised rent of homes outside of London fell in Q4 2025 by 1.1% (-£15), dropping to £1,370 per calendar month. It’s only the second time in five years that quarterly rents have fallen: Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024 As the market settles into a…
Read More
Breaking News

Landlord Demographics Remain Broadly Unchanged

Propertymark analyses the latest figures from the English Private Landlord Survey 2024, published alongside headline findings from the English Housing Survey 2024–25, showing that the profile of private landlords in England has remained remarkably consistent with previous surveys, even as landlords navigate ongoing tax changes and evolving standards and expectations. The data highlights that the…
Read More
Breaking News

London’s most prestigious postcodes revealed

The latest research from Enness Global has revealed London’s 11 most prestigious postcodes based on average sold price data, with the SW1A postcode covering Mayfair and St James’s topping the table, where the average home sold for £2.375m. Enness Global analysed sold price data from the Land Registry, examining transactions to have completed across London’s…
Read More
Software & Tech

Software GDTJ45 Builder Problems: Causes, Solutions, and Best Practices

If you’ve been using GDTJ45 Builder software, you might have noticed it’s not always as smooth and reliable as expected. From installation errors to unexpected crashes and slow performance, many users experience problems that can disrupt workflow, delay projects, and cause frustration. This article will walk you through the most common GDTJ45 Builder problems, explain…
Read More