Is Social Media really working for your Estate Agency?

August 2, 2016

For many businesses in many business sectors, social media is now a stable part of their marketing activities. It will no doubt have a percentage marketing spend set aside for it and it is highly likely that the business you are searching for online will have a presence on at least one of the major social media platforms be it Twitter, Facebook or LinkedIn. But what about Estate Agency, does it actually give any return in investment, does it increase brand awareness, does it allow you to speak directly with your target audience… Is it worth the investment?

Prices for social media management for estate agents have decreased since the whole buzz words of ‘you need to be on social media’ started, packages which were once at £500 monthly now average £250 monthly and some even offer it at prices of £100 monthly as more and more management softwares make the whole job of up updating/following/commenting easier to control and manage.

So, if you outsource your social media management then are you getting a return on investment on your spending or if you manage it internally, does it pay your time back with the results you are seeking?

With innovation always entering the UK property industry with fresh ideas that take the likes of viewing experiences to another level, should we be focusing on the likes of virtual reality over Tweeting?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Letting Agent Talk

Top 3 Best Places to Be a Landlord in the UK

These are the 3 best cities to be a landlord, according to landlords. Landlord Resource have analysed Zoopla data to identify the UK’s highest-yielding buy-to-let locations and share top tips to find the right rental area for a return on investment. The top 3 highest-yielding buy-to-let cities in the UK revealed: Rank City Average Monthly…
Read More →
Breaking News

Landlords still backing buy-to-let

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that more than half of landlords (50.6%) still believe residential property remains a good long-term investment despite increased regulation, with almost two-thirds (62.7%) intending to maintain their current portfolio over the next year. However, just 3.9% plan to expand, with landlord taxation…
Read More →
labour party scam mansion tax
Breaking News

Labour to enforce entry to your home for Property Mansion Tax?

As Labour take a tighter control on UK citizens and further explore taxes to impose – The latest trending topic discussed is the suggestion that they wish to send officials out to homes they serve in order to value and impose the mansion tax. If the group of unprofessional leaders in charge couldn’t slip any…
Read More →
small house bird box
Breaking News

Public Sentiment Favours Social Infrastructure Over Housing Resistance

Britain is more YIMBY than NIMBY, as social housing tops consumers’ housing policy priorities   More than two in five UK adults support new homes being built within three miles of where they live (43 per cent), nearly twice the proportion who oppose local development (22 per cent) Building social or affordable housing is the…
Read More →
Breaking News

Homebuyers are Prioritising Wi-Fi Over Good Schools

One in four Brits would reject a home over potential slow broadband Almost half (45%) of recent and prospective home movers rank broadband among their considerations when choosing a home, much more so than local schools (26%) Over 1 in 3 (37%) don’t feel settled into a new home until their Wi-Fi is working. Of…
Read More →
Letting Agent Talk

Landlord returns reach almost 7% in some areas

Landlord returns reach almost 7% in strongest rental markets, but protecting those returns is just as important as generating them   The latest analysis by The Letting Partnership has revealed that rental yields are reaching almost 7% in England’s strongest-performing markets, but the firm has warned landlords that generating a healthy return is only half the equation,…
Read More →