Is Social Media really working for your Estate Agency?

August 2, 2016

For many businesses in many business sectors, social media is now a stable part of their marketing activities. It will no doubt have a percentage marketing spend set aside for it and it is highly likely that the business you are searching for online will have a presence on at least one of the major social media platforms be it Twitter, Facebook or LinkedIn. But what about Estate Agency, does it actually give any return in investment, does it increase brand awareness, does it allow you to speak directly with your target audience… Is it worth the investment?

Prices for social media management for estate agents have decreased since the whole buzz words of ‘you need to be on social media’ started, packages which were once at £500 monthly now average £250 monthly and some even offer it at prices of £100 monthly as more and more management softwares make the whole job of up updating/following/commenting easier to control and manage.

So, if you outsource your social media management then are you getting a return on investment on your spending or if you manage it internally, does it pay your time back with the results you are seeking?

With innovation always entering the UK property industry with fresh ideas that take the likes of viewing experiences to another level, should we be focusing on the likes of virtual reality over Tweeting?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

First-time buyer purchases up 59% in race to complete ahead of stamp duty deadline

Missing stamp duty deadline to cost homebuyers £6,512 as mortgage demand surges in race for completion  Spending on mortgages and rent grew by 7.7.% in February, up 5.7 percentage points from January, according to the latest Barclays Property Insights report. The report has also discovered that homebuyers could be faced with additional costs of £6,512…
Read More →
Breaking News

Half of Private Renters Reliant on Benefits Face Rent Shortfall

Almost half of all private renters in receipt of housing benefits experience a shortfall between the support they receive from government and their monthly rents. That’s according to a new analysis by the National Residential Landlords Association (NRLA) ahead of a planned freeze of housing benefit rates in April. The most recent official data reveals…
Read More →
Estate Agent Talk

What Are the Tax Benefits for Homeowners?

Owning a home is one of the most significant financial commitments an individual can make, but it also comes with several tax benefits that can help offset costs and improve overall financial well-being. The tax code includes numerous provisions designed to incentivize homeownership, making it easier for homeowners to save money through deductions, credits, and…
Read More →
Breaking News

New financial sanctions reporting obligations will apply to all letting agents

From 14 May 2025, financial sanctions reporting obligations will apply to all letting agents working throughout the UK as amended guidance and regulations made by the Office of Financial Sanctions Implementation (OFSI) come into force. Letting agents need to be aware that in contrast to the Money Laundering Regulations, the reporting obligations will apply to…
Read More →
Estate Agent Talk

Can You Make Purchasing A Property Easier For Yourself?

Can you make purchasing property easier for yourself? Yes, you can. Despite what some people may think, there are various ways in which you can make yourself a more attractive buyer, and put yourself in a better position to be accepted for things like mortgages. It takes a fair amount of work though, and you’re…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove House Price Index: Decade-high choice to benefit Spring buyers who miss stamp duty deadline

  The average price of property coming to market for sale rises by 1.1% (+£3,876) this month to £371,870, in line with the long-term March average increase, as many new sellers price sensibly amid decade-high competition to sell: While new Spring buyers will not beat this month’s stamp duty deadline, they will benefit from the…
Read More →