Klout – Does it matter?

What does Klout mean for your Social Media accounts?

What is Kout?

If you use any form of social media management, or you’re listed on any sort of social media ranking list (Like Estate Agent networking’s top 1,000 agents) you’ve probably seen the term “Klout score” floating around. It’s everywhere, but it’s not something those outside of social media management are particularly aware of what it means. And why should you care? What impact does it have on you?

Klout has been around for years and whether you know it or not, you have a Klout score. The only way you’ll not have one is if you specifically opt out. Everyone gets a score out of 100 and the higher your score the more sway you have online. It’s not just an arbitrary score for people to boast about, it’s a cleverly worked out algorithm that collates your entire online presence, from social media all the way through to Wikipedia rankings. Essentially the question Klout answers is, “when you talk, do people listen?”

There’s literally hundreds of metrics that contribute to your Klout, and they’re all things that even without being scored you should be doing. What seeing your Klout score rise will do though is provide you with an idea of how well you’re doing and when you’re improving.

So what can I do to raise my score?

There’s lots you can do to see that score start creeping up, but here’s a few things you can start doing right away to get you on the right track.

Posting engaging content that promotes discussion and sharing is a great way to boost your presence. Whether this is a news piece, some content that you’ve created yourself or just the latest from Grumpy Cat, knowing your audience is key to getting your posts shared around. Having your content shared by your followers will allow your business to reach a new follower base. Potentially this will gain you new followers but at the very least increases your brand awareness.

Engage with everyone! It’s fine jumping on social media just for a natter with your buddies, and once you’ve made a connection it’s great to keep it up, but that’s not going to expand your reach. Ensure you’re following relevant and engaging other accounts, not only to get involved in conversations they start but to see what content they are sharing as that will enrich your own feed. It’s called social media for a reason, be social!

Be consistent. Your social media standing isn’t going to blow up over night, it’s something you’re going to have to work towards (unless you’re Charlie Sheen who amassed over 1million followers in his first 24 hours. #Winning). Showing up everyday can go a long way to growing your presence and your online community will surely follow. One follow here, a retweet there… as you see your community grow, things will tend to snowball and you’ll quickly be picking up followers in no time!

Credit to giphy.com

What’s a good score?

As of the time I’m writing this blog, the Estate Apps Klout score is 53 out of 100. That doesn’t sound particularly impressive does it? However, if you compare that to an average users score of 40, we’ve already managed to push higher than that, and we’re always climbing.

Achieving that perfect 100 Klout score is almost impossible. RightMove is one of the most influential accounts in the property industry, and with over 72 thousand followers rightly so! But even with the huge following they have, and their popular #unrelatedfactthursday generating them interactions on a weekly basis, their Klout score is currently sitting at (a still rather impressive) 80. In fact the only person to ever get the elusive perfect score was Justin Bieber and that took him receiving an average of 30 tweets PER SECOND on his birthday a few years back.

With that all said, we’re pretty happy with our score of 53… for now. We’re always looking to improve, and you should be too! It’s great to aim high, but understanding how Klout works is the way to stay realistic.

So if you’re looking to make the most of your social media, or any form of your digital presence for that matter, get in touch. We’re always happy to see what we can do to help.

(Oh and don’t be too shy to follow us here and like us here, we’ll do our best to provide you with great content for your followers and get your score on the up!)

You May Also Enjoy

Breaking News

Six UK vineyards where homebuyers avoid the 84% premium

Six affordable UK vineyards where homebuyers avoid the 84% house price premium and toast a better deal The latest research from Yopa has revealed that living close to one of the UK’s top vineyards will set homebuyers back an average of £494,739, 84% more than the current UK average house price. However, there remain a…
Read More
Breaking News

Red tape slashed to revamp high streets with new cafes and bars

Communities and town centres across the UK are set to benefit from a wave of new cafes, bars, music venues and outdoor dining options, as the Government slashes red tape to breathe new life into the high street. Government to overhaul planning and licensing rules to make it quicker and easier for new cafes, bars…
Read More
Breaking News

London’s prime parks command 86% property premium

The latest research from Jefferies London has found that buyers hoping to live within arm’s reach of one of the capital’s royal parks will need to stump up a serious property price premium, with the average price of property around these green spaces coming in 86% higher than the average London house price. Jefferies London…
Read More
Planning disputes on new build land
Breaking News

Padel Boom Sparks 113% Surge in Planning Applications

17,000 UK Sites Ripe for Development New insight from Searchland reveals that planning applications for padel courts surged by more than 113% in 2024, with the upward trend expected to continue throughout 2025. The explosive growth of the sport in the UK has unlocked a wealth of potential for developers and investors, with Searchland estimating…
Read More
Breaking News

Property values rise at 5.3 times the rate of earnings

House prices across Britain rise at 5.3 times the rate of earnings in the last year The latest research from eXp UK has found that the average house price in Great Britain has increased at 5.3 times the rate of average earnings over the past year, highlighting a widening affordability gap for homebuyers. eXp UK…
Read More
Estate Agent Talk

London homes with a patio prove hot property,

The latest research from Benham and Reeves has found that London homes offering a patio have become highly sought after, with 41% of all patio-equipped properties currently listed already snapped up by eager homebuyers. However, potential buyers dreaming of a summer-ready outdoor space might face challenges, as only 8% of properties currently on the market…
Read More