Lavanda set to revolutionise London residential market

Challenger brand shaking up rental market by helping landlords and tenants profit from sharing economy

Today sees the launch of Lavanda, the pioneer of an innovative and fully compliant residential letting product enabling landlords to profit by embracing the sharing economy – increasing net rental yields by up to 10%.

Homesharing via platforms like Airbnb is one of the capitals fastest growing industries.  To date, however, it is an activity that has largely been conducted in breach of planning permission, leases, mortgages and/or insurance policies.  Although a segment of the market with huge disruptive potential, it has until now simply been evolving too quickly to entice landlords to engage more meaningfully.

Lavanda has fused the worlds of luxury hospitality, technology and property management to craft a new high-yield product, the ‘Service Let’, which works in the interests of both landlords and tenants alike. New-form leases are developed in partnership with landlords, with properties then let and actively managed by Lavanda.  In the context of a Service Let, a long-term tenant is entitled to sublet the property up to a maximum number of 90 days in a calendar year (at the landlords discretion but always compliant with local London planning restrictions). This enables tenants to efficiently monetise slack capacity in their home, with a portion of the subletting income shared transparently with the landlord. Lavanda provides the tenant with a hassle-free, luxury hospitality service guaranteeing a boutique hotel-style guest experience worthy of “superhost” status, and resulting in optimal subletting revenue for the tenant.

The Service Let model further optimises rental yields by offering tenants the possibility of opting in to a range of premium serviced livinghospitality packages, increasingly popular with todays busy professionals. For a monthly fee, tenants can benefit from hotel-style living – including housekeeping, luxury linen, branded toiletries, on-call handyman and even a personal concierge service. A percentage of revenues generated by these services are also shared transparently with the landlord.

Commenting on the launch Guy Westlake, CEO of Lavanda said: Lavandas integrated approach to luxury hospitality, multichannel letting and property management is core to creating value for central London property owners. Our Service Let product taps into the way people want to live today, ultimately powering maximum yield to landlords and a more affordable rental proposition to tenants. Homesharing and serviced living is the new norm; it is time to embrace and professionalise this market, and we are excited to help the industry take its first steps in this direction.”  

The business aims to capture 10% of the London lettings market within the next 5 years.  The company has a 30-strong team and has recently appointed Sebastian Moritz as Head of Operations (formerly Director of Rooms at The London Edition) and James Robotham as Growth Manager (formerly Senior Negotiator at Knight Frank).

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove asks government to carefully consider property tax changes

The UK’s largest property platform Rightmove is asking the government to carefully consider the impact of any changes to property taxation to avoid unintended consequences which would risk stalling parts of the market. Key data National property tax Just under a third (30%) of homes for sale in England are priced at over £500,000, and…
Read More
Estate Agent Talk

Get Fast and Reliable Basement Flood Cleaning Services

Having water in your basement is awful. It could be because of a storm, busted pipe, or bad sump pump. Whatever the reason, water damage in your basement has disastrous effects if not dealt with. Basement Flood Cleaning Services are what you need. They will dry it out, disinfect the floor, and have your basement…
Read More
Breaking News

Breaking Property News 21/08/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Providing comprehensive, predictive operational intelligence across all aspects of building operations  JLL (NYSE: JLL) this week introduced artificial intelligence (AI) capabilities that are now available as an add-on to Prism, its award-winning building operations platform. As part of JLL’s property management technology ecosystem powered by…
Read More
Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More