Leaflet design tips for estate agents
In today’s competitive housing market, it’s imperative that as an estate agent you do what you can to ensure that your properties stand out. Over the past 18 months, thanks to the COVID-19 pandemic and the stamp duty holiday, the business of property has been at its busiest for decades. House prices continue to surge, whilst people compete to secure their dream home and as a result, the boom doesn’t seem to be slowing any time soon!
These days, many people rely on digital methods to find their next move. But estate agents need to remain agile and open minded – after all, relying on one form of marketing limits your opportunities. Leaflet distribution is a failsafe way of getting in front of potential clients – whether they are buying or selling. Estate agent flyers have been trusted for generations to raise awareness of the properties you have on your books, and they remain one of the most effective means of getting in front of your target audience to this day.
As experts in leaflet distribution, the team at CWT Distribution has over 100 years of combined experience between them, and has worked with many estate agents to successfully develop and deliver leaflet distribution campaigns which make a difference to their business. In this blog post, our experts discuss some of their top tips for leaflet distribution in London, and how estate agents can maximise their results by utilising leaflets and flyers as efficiently as possible.
Why use leaflet distribution?
In today’s digital world, you’re probably thinking why use leaflet distribution when social media and property websites are so common place. The reason is simple: Leaflets and flyers provide your audience with a tangible, physical object which they can read. Leaflets have longevity, often placed on a corner table, pinned to the kitchen notice board or stuck to the fridge, meaning that they can provide enhanced brand recall. Ultimately this means that your message has a much longer shelf life than a typical social media post or digital advert.
Therefore, you may find that your audience may not be in the position to buy or sell just yet, but they’ll recognise your branding and services at a later stage when the time comes for them to think about their next property move.
What style of leaflet works best?
As the leading specialist in leaflet distribution in London, the CWT Distribution team knows a thing or two about creating leaflets which make an impact, especially for estate agent businesses.
Estate agents are selling an aspiration, enticing people to discover what properties they could afford in order to find their dream home. As a result, an estate agents leaflet should be visually led, containing as many beautiful photographs of your properties as possible, along with key specifications of the home, such as information about bedrooms, bathrooms and key selling points. Images and information should be laid out in an easy to read format, so that people can tell what information relates to what property – often text boxes work well for this. However, it is important not to overload the leaflet with text. You just want to highlight the key selling points of the home.
A4 sized leaflets often tend to work well for estate agents – you also have the option to create a larger fold out leaflet whilst still easily fitting through people’s letter boxes.
It’s important to also ensure that your business’ branding is front and centre on the flyer. Ensure that your logo is clearly visible and utilise your company’s colour scheme throughout the document. Avoid using colours which don’t match your brand identity as ideally you want your leaflet to be instantly recognisable as from your company.
Finally, it goes without saying to include your contact details in a prominent position, including phone number, email address, website and social media platforms.
Using a reputable leaflet distribution company
It’s important to use a reputable leaflet distribution company if you are looking for professional estate agent leaflet designs. Make sure to invest in a leaflet and flyer campaign from a company that takes into account data such as customer profiles, catchment areas, drive times and even local demographics to create a targeted campaign.
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