Leaflet design tips for estate agents

In today’s competitive housing market, it’s imperative that as an estate agent you do what you can to ensure that your properties stand out. Over the past 18 months, thanks to the COVID-19 pandemic and the stamp duty holiday, the business of property has been at its busiest for decades. House prices continue to surge, whilst people compete to secure their dream home and as a result, the boom doesn’t seem to be slowing any time soon!

These days, many people rely on digital methods to find their next move. But estate agents need to remain agile and open minded – after all, relying on one form of marketing limits your opportunities. Leaflet distribution is a failsafe way of getting in front of potential clients – whether they are buying or selling. Estate agent flyers have been trusted for generations to raise awareness of the properties you have on your books, and they remain one of the most effective means of getting in front of your target audience to this day.

As experts in leaflet distribution, the team at CWT Distribution has over 100 years of combined experience between them, and has worked with many estate agents to successfully develop and deliver leaflet distribution campaigns which make a difference to their business. In this blog post, our experts discuss some of their top tips for leaflet distribution in London, and how estate agents can maximise their results by utilising leaflets and flyers as efficiently as possible.

Why use leaflet distribution?

In today’s digital world, you’re probably thinking why use leaflet distribution when social media and property websites are so common place. The reason is simple: Leaflets and flyers provide your audience with a tangible, physical object which they can read. Leaflets have longevity, often placed on a corner table, pinned to the kitchen notice board or stuck to the fridge, meaning that they can provide enhanced brand recall. Ultimately this means that your message has a much longer shelf life than a typical social media post or digital advert.

Therefore, you may find that your audience may not be in the position to buy or sell just yet, but they’ll recognise your branding and services at a later stage when the time comes for them to think about their next property move.

What style of leaflet works best?

As the leading specialist in leaflet distribution in London, the CWT Distribution team knows a thing or two about creating leaflets which make an impact, especially for estate agent businesses.

Estate agents are selling an aspiration, enticing people to discover what properties they could afford in order to find their dream home. As a result, an estate agents leaflet should be visually led, containing as many beautiful photographs of your properties as possible, along with key specifications of the home, such as information about bedrooms, bathrooms and key selling points. Images and information should be laid out in an easy to read format, so that people can tell what information relates to what property – often text boxes work well for this. However, it is important not to overload the leaflet with text. You just want to highlight the key selling points of the home.

A4 sized leaflets often tend to work well for estate agents – you also have the option to create a larger fold out leaflet whilst still easily fitting through people’s letter boxes.

It’s important to also ensure that your business’ branding is front and centre on the flyer. Ensure that your logo is clearly visible and utilise your company’s colour scheme throughout the document. Avoid using colours which don’t match your brand identity as ideally you want your leaflet to be instantly recognisable as from your company.

Finally, it goes without saying to include your contact details in a prominent position, including phone number, email address, website and social media platforms.

Using a reputable leaflet distribution company

It’s important to use a reputable leaflet distribution company if you are looking for professional estate agent leaflet designs. Make sure to invest in a leaflet and flyer campaign from a company that takes into account data such as customer profiles, catchment areas, drive times and even local demographics to create a targeted campaign.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More