Local agents to front national Rightmove campaign

Rightmove logo

Rightmove has unveiled six exceptional agents recognised for going above and beyond for home-movers, chosen by a panel of judges to front Rightmove’s new ‘Game Changers’ marketing campaign.

The campaign brings to life real examples of the valuable role agents across the UK play in keeping the nation moving.

‘The Game Changers’ campaign launches today, reaching millions of people through the Rightmove homepage, social media and weekly newsletter. By using real-life stories of the skill and hard work of agents, Rightmove aims to highlight the agent expertise that is out there to help potential home-movers.

Entries were put forward from home-movers and landlords about their positive experience in working with an agent since the start of last year.

Meet ‘The Game Changers’:

  • ‘The Extra Miler’Michelle Shaw-Marla, Joy Walker Estate Agents in Cleethorpes: “Michelle went above and beyond, helping ensure questionnaires were answered correctly. As pensioners, she wanted us to feel safe in a long-term rental”
  • ‘The Mind Reader’ – Wendy Halliday, Rook Matthews Sayer in Ashington: “Wendy solved problems before I even knew they existed and made sure that the process was as seamless as possible”
  • ‘The Solution Finder’Christian Cloke, Christian Lewis Property in Evesham: “Our move was complex and could have stalled several times. With Christian’s support we were able to look at alternatives to keep the sale progressing”
  • ‘The Chain Saver’Kerry Ray, CJ Hole in Kingswood: “If it wasn’t for Kerry’s experience, rapid responding, and quick thinking, we would not have got our dream house”
  • ‘The Rapid Replier’Helen South, Moore Homes in Bramhall: “Helen was super responsive – she was at our house in record time and agreed a sale in 3 weeks. It felt like she was personally invested in our transaction”
  • ‘The Door Opener’James Drewett, EXP in Orpington: “James always saw visions for houses and gave us great ideas for remodelling. He let us go back and forth with viewings when we weren’t sure”

 

‘The Game Changers’ is part of Rightmove’s bigger ambition to tackle some of the misconceptions surrounding estate and lettings agents. Rightmove data revealed a gap between home-movers believing they fully understand the role of agents, and the work that often goes unnoticed by agents that movers are likely unaware of.

Rightmove previously hosted an open forum with agents, to discuss some of the most common misconceptions that agents face and the ways that Rightmove can support them in dispelling these.

Christian Balshen, Rightmove’s Director of Agency Partnerships says: The number of people that use Rightmove to move home puts us in a great position to advocate for the great work that estate and letting agents do. This campaign is to remind people of the skill that is demonstrated every day by property professionals and to make sure it doesn’t go unnoticed by people moving home.”

Richard Rawlings, Estate Agency Industry Consultant and Trainer, and part of The Game Changers panel, said: “What a pleasure to be involved in judging these impressive examples of extraordinary estate agency. One particular aspect that really strikes me is the level of personal accountability that the best agents exhibit. They are absolutely committed to helping their clients move, whatever it takes. They listen, and patiently seek to understand people’s anxieties and fears, as much as their hopes and dreams, to the extent that many of them remain trusted advisors, and even friends, long after the keys have changed hands.” 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More
Breaking News

One year of Labour: Property market performance review

Investors left waiting for planning reform and incentives but majority plan to increase real estate allocation   Biggest failures: Lack of incentives for developers and investors, and ineffective planning reform Top priorities: Planning reform, tax incentives, and attracting international capital Where opportunities lie: Data centres, warehousing & logistics, and later-life housing Real estate debt is…
Read More
Estate Agent Talk

Plumbing Red Flags Every Homebuyer Should Watch Out For

Buying a home is one of the most significant investments a person can make. While factors like location, square footage, and curb appeal often steal the spotlight, what’s hidden behind the walls is just as important—especially the plumbing. Overlooking plumbing issues during the home-buying process can lead to costly surprises down the road. That’s why…
Read More