London leads asking rent annual rise for first time since 2014

 

  • -Asking rents in Greater London increased to an average of £2,000 per month in Q2 2018, making it the region with the highest annual rate for the first time since Q4 2014
  • -The rebound is fuelled by a lack of new property choice for renters in London (down 3.5% on the same quarter last year) which has led to the time to find a tenant speeding up the most in the capital
  • -Outside London asking rents rose 2.7% to £796 per month, though the annual rate fell back to 0.7%
  • -Properties are being let out fastest in the South West taking an average of 29 days, and the slowest in North East, an average of 44 days

A lack of new rental properties coming to the market in London in the second quarter of this year (down 3.5% on Q2 2017) has helped push the annual rate of London asking rents to 3.4%, the highest rate for three years and the first time since Q4 2014 that the capital has been the strongest performing region.

Nationally outside London asking rents rose 2.7% over the quarter, similar to the 2.8% rise in the same quarter last year.  The annual rate has fallen back to 0.7%, dragged down by flat annual change in the South West and a negative rate of -0.4% in the South East. New listings are up 2.4% outside London, offering some more choice to renters.

Nationally on average it takes a letting agent just over a month (36 days) from the time a rental property goes on Rightmove until it is marked let agreed, which is the same length of time as this time last year. Often properties will start being advertised before they are available to help tenants looking for a place in advance, and to help landlords minimise any void periods.

The national average masks some of the faster places to let such as Stirling, Bristol and Ashford, which all take 22 days. In London, the time it takes to find a tenant has sped up from 44 days to 40 days, with the quickest areas being Bexleyheath (23 days), Edmonton (25 days) and Blackfen (25 days).

Rightmove’s Housing Market Analyst Miles Shipside comments: “After a few years of more plentiful supply in the London market we’ve now reached a point again where competition among tenants for a great rental home can be very high in the most popular rental areas of the capital. This reduced choice could be symptomatic of fewer landlords buying and some selling up as rental returns are being diminished by more onerous tax, and little or no growth in capital appreciation, along with increased demand from tenants. Outside London there looks to be more choice for tenants, but those looking to rent in the South West and Yorkshire and the Humber should note that properties are moving faster than this time last year so they may need to move more quickly to secure a good quality home.”

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Renters’ Rights Act will be enforced from May 1st 2026

Lettings experts outline key changes landlords must prepare for Following the announcement that the Renters’ Rights Act will begin being implemented from May 1st, lettings and compliance experts at Beresfords Group are advising landlords to start preparing now for the most significant reform to the private rented sector in decades. The government has confirmed that…
Read More
Estate Agent Talk

The Compliance Curve: Meeting Landlord Safety Standards Through Smart Heating Upgrades

In today’s rental market, compliance isn’t just about ticking boxes — it’s about protecting investments, safeguarding tenants, and staying ahead of fast-evolving regulations. For landlords across the UK, particularly those managing older housing stock, staying compliant has become a strategic exercise in property value preservation. Among the many areas demanding attention, heating systems stand out…
Read More
Breaking News

Government confirms ban on no fault evictions to begin in May

The Government has confirmed that no fault evictions will officially end by May next year, marking one of the most significant reforms to the private rented sector in a generation. Under the updated Renters’ Rights Act timetable, Section 21 will be abolished from May 2026, with ministers pledging greater security for England’s 11 million private…
Read More
Breaking News

Landlords must ‘act quickly’ after Renters Rights Act launch date is announced

A leading estate and lettings agent says that landlords must “act quickly” after the Government announced that the controversial Renters Rights Act will be implemented from May 1st next year. The changes, which include the end of Section 21 “no-fault” evictions, represent the biggest upheaval in the landlord and tenant sector in a generation. The…
Read More
Estate Agent Talk

Landlord EICRs Compliance in 2026: EICR Rules, Costs & Risks — Interview with Ethem from Efficient Home Energy

With thousands of landlords approaching their next round of electrical safety renewals, 2026 is shaping up to be a crucial year for safety compliance. In this exclusive interview, Ethem, an electrical safety expert from Efficient Home Energy, breaks down the risks, the regulations and the practical steps landlords and letting agents must take to stay compliant and protect…
Read More
Breaking News

Mortgage arrears and possessions Q3 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q3 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information  The number of homeowner mortgages in arrears fell by four per cent in Q3 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More