London leads asking rent annual rise for first time since 2014

 

  • -Asking rents in Greater London increased to an average of £2,000 per month in Q2 2018, making it the region with the highest annual rate for the first time since Q4 2014
  • -The rebound is fuelled by a lack of new property choice for renters in London (down 3.5% on the same quarter last year) which has led to the time to find a tenant speeding up the most in the capital
  • -Outside London asking rents rose 2.7% to £796 per month, though the annual rate fell back to 0.7%
  • -Properties are being let out fastest in the South West taking an average of 29 days, and the slowest in North East, an average of 44 days

A lack of new rental properties coming to the market in London in the second quarter of this year (down 3.5% on Q2 2017) has helped push the annual rate of London asking rents to 3.4%, the highest rate for three years and the first time since Q4 2014 that the capital has been the strongest performing region.

Nationally outside London asking rents rose 2.7% over the quarter, similar to the 2.8% rise in the same quarter last year.  The annual rate has fallen back to 0.7%, dragged down by flat annual change in the South West and a negative rate of -0.4% in the South East. New listings are up 2.4% outside London, offering some more choice to renters.

Nationally on average it takes a letting agent just over a month (36 days) from the time a rental property goes on Rightmove until it is marked let agreed, which is the same length of time as this time last year. Often properties will start being advertised before they are available to help tenants looking for a place in advance, and to help landlords minimise any void periods.

The national average masks some of the faster places to let such as Stirling, Bristol and Ashford, which all take 22 days. In London, the time it takes to find a tenant has sped up from 44 days to 40 days, with the quickest areas being Bexleyheath (23 days), Edmonton (25 days) and Blackfen (25 days).

Rightmove’s Housing Market Analyst Miles Shipside comments: “After a few years of more plentiful supply in the London market we’ve now reached a point again where competition among tenants for a great rental home can be very high in the most popular rental areas of the capital. This reduced choice could be symptomatic of fewer landlords buying and some selling up as rental returns are being diminished by more onerous tax, and little or no growth in capital appreciation, along with increased demand from tenants. Outside London there looks to be more choice for tenants, but those looking to rent in the South West and Yorkshire and the Humber should note that properties are moving faster than this time last year so they may need to move more quickly to secure a good quality home.”

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Rental price and average salary tracker – February 2026

Regional divergence replaces winter slowdown as rental market shows mixed February movement Month-on-month rental prices showed a mixed picture in February. Notable increases were recorded in the East Midlands (+3.4%), North West (+2.8%), Scotland (+2.7%) and South East (+2.0%), suggesting demand has firmed in several areas. However, Northern Ireland (−6.6%), West Midlands (−1.3%), East of…
Read More
Breaking News

UK property sector gender pay gap keeps getting wider

UK property sector gender pay gap keeps getting wider and It now has the fourth largest gap across all UK industries The latest research from Yopa reveals that real estate remains one of the UK’s worst-performing industries when it comes to the gender pay gap, ranking as the fourth largest across all sectors after widening…
Read More
Rightmove logo
Breaking News

Britain’s most expensive streets revealed

The latest edition of Rightmove’s Most Expensive Streets report reveals that Winnington Road in Barnet, London, retains its position as Great Britain’s most expensive street, with an average asking price of £12,538,095 Chester Square in Westminster is second, with an average asking price of £11,546,428 and The Bishops Avenue in Barnet is third, with a price tag of £8,930,650 East Road…
Read More
Estate Agent Talk

Average mortgage deposit exceeds the average salary

In 62% of Britain’s housing markets, the average deposit exceeds the average salary The latest research from eXp UK reveals that in 62% of Britain’s housing markets, homebuyers must save a deposit that exceeds a full year’s earnings, underlining just how substantial the cost of homeownership has become across large parts of the country. eXp…
Read More
Breaking News

Latest Halifax house price data shows a 1.3% increase

Here are some thoughts from the Industry   Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments: “The latest Halifax House Price Index confirms that average property values have remained above the £300,000 mark for the second consecutive month, reinforcing the resilience of the UK housing market. Sustained pricing at this level…
Read More
Breaking News

Halifax House Price Index February 2026

House prices rose in February as market maintains early-year momentum • House prices increased by +0.3% in February, following a +0.8% rise in January • Average property price is now £301,151, edging up to another new high • Annual growth of +1.3% is strongest in four months, up from +1.1% in January • Northern Ireland…
Read More