London leads asking rent annual rise for first time since 2014

 

  • -Asking rents in Greater London increased to an average of £2,000 per month in Q2 2018, making it the region with the highest annual rate for the first time since Q4 2014
  • -The rebound is fuelled by a lack of new property choice for renters in London (down 3.5% on the same quarter last year) which has led to the time to find a tenant speeding up the most in the capital
  • -Outside London asking rents rose 2.7% to £796 per month, though the annual rate fell back to 0.7%
  • -Properties are being let out fastest in the South West taking an average of 29 days, and the slowest in North East, an average of 44 days

A lack of new rental properties coming to the market in London in the second quarter of this year (down 3.5% on Q2 2017) has helped push the annual rate of London asking rents to 3.4%, the highest rate for three years and the first time since Q4 2014 that the capital has been the strongest performing region.

Nationally outside London asking rents rose 2.7% over the quarter, similar to the 2.8% rise in the same quarter last year.  The annual rate has fallen back to 0.7%, dragged down by flat annual change in the South West and a negative rate of -0.4% in the South East. New listings are up 2.4% outside London, offering some more choice to renters.

Nationally on average it takes a letting agent just over a month (36 days) from the time a rental property goes on Rightmove until it is marked let agreed, which is the same length of time as this time last year. Often properties will start being advertised before they are available to help tenants looking for a place in advance, and to help landlords minimise any void periods.

The national average masks some of the faster places to let such as Stirling, Bristol and Ashford, which all take 22 days. In London, the time it takes to find a tenant has sped up from 44 days to 40 days, with the quickest areas being Bexleyheath (23 days), Edmonton (25 days) and Blackfen (25 days).

Rightmove’s Housing Market Analyst Miles Shipside comments: “After a few years of more plentiful supply in the London market we’ve now reached a point again where competition among tenants for a great rental home can be very high in the most popular rental areas of the capital. This reduced choice could be symptomatic of fewer landlords buying and some selling up as rental returns are being diminished by more onerous tax, and little or no growth in capital appreciation, along with increased demand from tenants. Outside London there looks to be more choice for tenants, but those looking to rent in the South West and Yorkshire and the Humber should note that properties are moving faster than this time last year so they may need to move more quickly to secure a good quality home.”

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Breaking Property News 14/1/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Latest Weil European Distress Index (WEDI) points to a materially more fragile outlook  Europe’s corporate distress picture appeared to stabilise on the surface in Q4 2025, but the latest Weil European Distress Index (WEDI) points to a materially more fragile outlook moving into 2026.…
Read More
Breaking News

South East sees most sellers relisting

New research from Property DriveBuy reveals that sellers who are re-entering the market are reducing their asking price by an average of £5,300 to try and snag a buyer, but in London this reduction climbs as high as £27,000, while the South East is the region where most sellers are relisting this year having failed…
Read More
Rightmove logo
Breaking News

Average rents rise by 2% in 2025, predicted to rise by further 2% in 2026

The average advertised rent of homes outside of London fell in Q4 2025 by 1.1% (-£15), dropping to £1,370 per calendar month. It’s only the second time in five years that quarterly rents have fallen: Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024 As the market settles into a…
Read More
Breaking News

Landlord Demographics Remain Broadly Unchanged

Propertymark analyses the latest figures from the English Private Landlord Survey 2024, published alongside headline findings from the English Housing Survey 2024–25, showing that the profile of private landlords in England has remained remarkably consistent with previous surveys, even as landlords navigate ongoing tax changes and evolving standards and expectations. The data highlights that the…
Read More
Breaking News

London’s most prestigious postcodes revealed

The latest research from Enness Global has revealed London’s 11 most prestigious postcodes based on average sold price data, with the SW1A postcode covering Mayfair and St James’s topping the table, where the average home sold for £2.375m. Enness Global analysed sold price data from the Land Registry, examining transactions to have completed across London’s…
Read More
Software & Tech

Software GDTJ45 Builder Problems: Causes, Solutions, and Best Practices

If you’ve been using GDTJ45 Builder software, you might have noticed it’s not always as smooth and reliable as expected. From installation errors to unexpected crashes and slow performance, many users experience problems that can disrupt workflow, delay projects, and cause frustration. This article will walk you through the most common GDTJ45 Builder problems, explain…
Read More