Making the most of your property data?

This year’s buzz words…”BIG DATA” but what does that really mean for the humble (I use this term loosely) estate agent?

Property companies up and down the land will be capturing geographical or location based data on a daily basis from vendors address details, valuation data, Land Registry title documents etc.  They will also use mapping in some capacity but a large percentage won’t be harnessing its potential.  You may have sold, let or been instructed on hundreds, perhaps thousands of properties in the last 6-12 months but can you easily see where one property is in relation to another?  Your static list of properties in your CRM might be ordered numerically but it doesn’t mean number 2 High Street is opposite or next to number 1 High Street.  They could be at either end of the road and this could have a bearing on value or saleability.

The best property portals, in my opinion, allow their users to display properties on a map or to create map based search areas.  This has been one of the best additions to their services in recent years as people start their property search with a location, whether it’s a postcode district (SE1) or town/village name.  They will then apply a radius to that location…so what better way to display your own location based data than on a map?

Imagine having a map populated with your data.  You could quickly see what activity has taken place within close proximity to your search area.  Take it another level by refining the data using its attributes such as sold price, No. of bedrooms or by building type.  You then have even more options; add Land Registry Sold Price data, conservation areas, listed buildings or flood zones to name but a few datasets that could be used to create an incredibly powerful search tool.

Truth of the matter is that this data is being captured but isn’t being used to its full potential and that could be the difference between you and your competitors.

Vendors are becoming much more savvy and of course they want the best deal, whether it’s with a high street or an on-line estate agent.  They want to have confidence in you and that you are going to sell their property.  If you have all the innovative tools to hand, then you are in a much better position than the next agent.

This has been written by Christian Woodhouse of FiND Maps – 020 3002 7441 or christian.woodhouse@findmaps.co.uk

It all start with a location…!

You May Also Enjoy

Breaking News

Revealed: the most lucrative shared living postcodes

New research from COHO, the HMO management platform, reveals that the shared living market in England & Wales generates an estimated monthly rental income of £1.4bn. But which postcode areas are creating the most income from shared living? How much are HMOs making in your postcode? Find out here COHO has analysed the estimated number…
Read More
Breaking News

Mortgage approvals continue to climb in June

The latest mortgage approval data from the Bank of England figures show that: – Mortgage approvals on house purchases for June sat at 64,167 up (+1.4%) from 63,288 in May. This signals two consecutive months of growth. Approvals are also up (+5.6%) when compared to the 60,761 seen in June 2024. This growth is positive,…
Read More
bank of england interest rate
Breaking News

Bank of England Money & Credit Report June 2025

Net borrowing of mortgage debt by individuals increased by £3.1 billion to £5.3 billion in June, compared to a £2.8 billion increase to £2.2 billion of net borrowing in May. Net mortgage approvals for house purchases increased by 900, to 64,200 in June. Approvals for remortgaging also increased by 200, to 41,800 in June. This…
Read More
Breaking News

Housing market’s summer surge dampened by soaring stamp duty costs

Housing market activity has surged, with buyer demand up 11 per cent and agreed sales up eight per cent year-on-year, defying typical summer slowdown National house price inflation has slowed to 1.3 per cent, driven by a 12 per cent increase in homes for sale and higher stamp duty costs for many buyers Higher stamp…
Read More
Rightmove logo
Breaking News

Rents reach another new record as tenants pay £400 more than five years ago

The average advertised rent of homes outside of London has risen to another new record this quarter of £1,365 per calendar month (pcm), but the yearly pace of rent growth continues to slow: London rents also reach a 15th consecutive new record of £2,712 pcm this quarter Five years on from the pandemic, new tenants…
Read More
Breaking News

Six UK vineyards where homebuyers avoid the 84% premium

Six affordable UK vineyards where homebuyers avoid the 84% house price premium and toast a better deal The latest research from Yopa has revealed that living close to one of the UK’s top vineyards will set homebuyers back an average of £494,739, 84% more than the current UK average house price. However, there remain a…
Read More