Why Mickey Flanagan is right about estate agency

In couple of weeks’ time I’m off with Mrs L to see our favourite comedian Mickey Flanagan performing in Brighton.

There’s three main reasons I like him.

  1. Like me he doesn’t speak propah but doesn’t give a monkey’s.
  2. His comic descriptions of growing up in a working-class London family are scarily accurate. His line ‘My dad thought he was helping out around the house if he closed a cupboard door,’ could’ve been talking about my old man.
  3. He understands the importance of the ‘long run up.’

And my estate agent amigos here’s the ‘fing’.

Mickey talks about taking the long run up approach to getting his wife’s permission for a lads’ night out.

He’s implying (rightly in my experience) that you can’t simply go ‘alright my lovely, I’m off out with the boys tonight.’

He highlights how you need to take your time, turn on the charm over a course of weeks / months, go out of your way to be helpful and then when the timing is right raise the subject.

It’s the same with estate agency marketing.

Asking for an instruction in your first blog / email campaign / newspaper advert is mental.

Expecting one is even crazier.

A massive decision like selling a home takes time to reach, so your approach should be that of the ‘long run up’.

Marketing isn’t an event it’s a regular process.

Turn on the charm, consistently with helpful blogs, original and interesting adverts and getting noticed locally for the right reasons

And hopefully when the time is right you’ll be in the running when valuations are being requested and instructions up for grabs.

It’s at that point a long run up proves worth the wait.

Thanks for reading and here’s to your next instruction.

Jerry

PS: And another fing – My Letting Agent Articles are being released on general sale for £349+VAT on October 2nd.

To get a sneak preview of all 31 articles, written to win the hearts and minds of landlords, ping me an email with your postcode and if that area hasn’t already been snapped up I will send you samples (no obligation to buy) and a special early bird price.

Jerry Lyons

You May Also Enjoy

Breaking News

Sdlt Hike Spurs Record Home Sales by Auction

iamproperty is crediting the recent Stamp Duty Land Tax (SDLT) hike and rising consumer awareness as the reasons behind a record-breaking quarter for Auction. The market conditions led to an 11% increase in the number of iamproperty Auction sales in the first quarter of the year, compared with the same period last year. iamproperty’s Partner…
Read More
Breaking News

Changes to mortgage affordability to support sales as house price growth cools

House price growth has slowed to 1.6 per cent annually, down from 1.9 per cent at the end of 2024, as buyer interest cools and the number of homes for sale continues to expand Buyer demand is one per cent higher than a year ago, while the number of homes for sale is 12 per…
Read More
Love or Hate Rightmove
Breaking News

Rents rise to new record despite boost in supply

The average advertised rent of homes outside of London has risen to a new record this quarter of £1,349 per calendar month (pcm), however it is the smallest increase in rents at this time of year since 2020: London rents also rise by 0.1% (+£3) to a 14th consecutive new record of £2,698 pcm this quarter…
Read More
Breaking News

Size Matters in Planning

The House Builders Association (HBA), the housebuilding division of the National Federation of Builders (NFB) has reignited its campaign for the planning system to adopt five clear site size definitions, replacing the current, arbitrary ones of ‘Minor’ (one to ten homes) and ‘Major’ (ten and above). Richard Beresford, Chief Executive of the NFB, said: “In…
Read More
Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More