Why Mickey Flanagan is right about estate agency
In couple of weeks’ time I’m off with Mrs L to see our favourite comedian Mickey Flanagan performing in Brighton.
There’s three main reasons I like him.
- Like me he doesn’t speak propah but doesn’t give a monkey’s.
- His comic descriptions of growing up in a working-class London family are scarily accurate. His line ‘My dad thought he was helping out around the house if he closed a cupboard door,’ could’ve been talking about my old man.
- He understands the importance of the ‘long run up.’
And my estate agent amigos here’s the ‘fing’.
Mickey talks about taking the long run up approach to getting his wife’s permission for a lads’ night out.
He’s implying (rightly in my experience) that you can’t simply go ‘alright my lovely, I’m off out with the boys tonight.’
He highlights how you need to take your time, turn on the charm over a course of weeks / months, go out of your way to be helpful and then when the timing is right raise the subject.
It’s the same with estate agency marketing.
Asking for an instruction in your first blog / email campaign / newspaper advert is mental.
Expecting one is even crazier.
A massive decision like selling a home takes time to reach, so your approach should be that of the ‘long run up’.
Marketing isn’t an event it’s a regular process.
Turn on the charm, consistently with helpful blogs, original and interesting adverts and getting noticed locally for the right reasons
And hopefully when the time is right you’ll be in the running when valuations are being requested and instructions up for grabs.
It’s at that point a long run up proves worth the wait.
Thanks for reading and here’s to your next instruction.
Jerry
PS: And another fing – My Letting Agent Articles are being released on general sale for £349+VAT on October 2nd.
To get a sneak preview of all 31 articles, written to win the hearts and minds of landlords, ping me an email with your postcode and if that area hasn’t already been snapped up I will send you samples (no obligation to buy) and a special early bird price.
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