Why Mickey Flanagan is right about estate agency

In couple of weeks’ time I’m off with Mrs L to see our favourite comedian Mickey Flanagan performing in Brighton.

There’s three main reasons I like him.

  1. Like me he doesn’t speak propah but doesn’t give a monkey’s.
  2. His comic descriptions of growing up in a working-class London family are scarily accurate. His line ‘My dad thought he was helping out around the house if he closed a cupboard door,’ could’ve been talking about my old man.
  3. He understands the importance of the ‘long run up.’

And my estate agent amigos here’s the ‘fing’.

Mickey talks about taking the long run up approach to getting his wife’s permission for a lads’ night out.

He’s implying (rightly in my experience) that you can’t simply go ‘alright my lovely, I’m off out with the boys tonight.’

He highlights how you need to take your time, turn on the charm over a course of weeks / months, go out of your way to be helpful and then when the timing is right raise the subject.

It’s the same with estate agency marketing.

Asking for an instruction in your first blog / email campaign / newspaper advert is mental.

Expecting one is even crazier.

A massive decision like selling a home takes time to reach, so your approach should be that of the ‘long run up’.

Marketing isn’t an event it’s a regular process.

Turn on the charm, consistently with helpful blogs, original and interesting adverts and getting noticed locally for the right reasons

And hopefully when the time is right you’ll be in the running when valuations are being requested and instructions up for grabs.

It’s at that point a long run up proves worth the wait.

Thanks for reading and here’s to your next instruction.

Jerry

PS: And another fing – My Letting Agent Articles are being released on general sale for £349+VAT on October 2nd.

To get a sneak preview of all 31 articles, written to win the hearts and minds of landlords, ping me an email with your postcode and if that area hasn’t already been snapped up I will send you samples (no obligation to buy) and a special early bird price.

Jerry Lyons

You May Also Enjoy

Breaking News

Industry reacts as Landlords to be hit with N.I tax

The Government is considering a major change to the way landlords are taxed, with Chancellor Rachel Reeves weighing up plans to apply National Insurance (NI) contributions to rental income as part of her upcoming Autumn Budget. Currently, rental income is subject to income tax but not NI. However, by expanding NI to cover this additional…
Read More
Overseas Property

Brits Are Flocking to Australia in 2025 

The end of summer is always a busy time for international moves, and 2025 is no exception. So far this year, the number of people planning to move abroad has risen by 11% compared to the first half of 2024, according to Compare My Move.  What’s changed is where Brits are choosing to go. Australia…
Read More
Breaking News

UK reports rising property market momentum

eXp UK reports rising property market momentum as sellers return and more sales are agreed The latest internal data from eXp UK has revealed that housing market momentum is continuing to build, with more homes coming to market and a greater number of sales being agreed. eXp UK analysis is based on the firm’s own…
Read More
Breaking News

Homes priced too high take twice as long to sell warns Zoopla

House price growth stabilises over summer months House price growth has slowed over recent months, although this slowdown looks to have stabilised with average house prices 1.3 per cent higher than a year ago Sales agreed are up five per cent on last year, although speculation on possible  tax changes may impact homes valued at…
Read More
Estate Agent Talk

Why September is the Most Expensive Month for Your Boiler

As households prepare to switch their boilers back on after summer, heating engineers are warning that September is often the most expensive month of the year for boiler breakdowns, repairs, and inefficiency. Rob Jones, heating engineer at UK Radiators, explains: “After months of being idle, boilers are suddenly put under pressure when temperatures drop in…
Read More
Estate Agent Talk

What AI Can and Can’t Fix in Block Management

By Robert Poole, Director – Block Management, Glide Property Management, part of LRG In an industry increasingly shaped by regulation, rising expectations and squeezed margins, the promise of AI and automation in block management is understandably appealing. The idea of freeing property managers from repetitive tasks, improving compliance, and streamlining communication offers significant operational value.…
Read More