Mid-country hot-spots enjoy mini-boom in annual price growth

 

  • Holiday season casts its usual shadow with price of property coming to market falling by 0.9% (-£2,758) this month
  • Climate of stretched affordability and clouded political outlook continue to chill the annual rate of increase to a national average of just +3.1%
  • Of the English counties exceeding the 3.1% average annual rise, over half are in the buoyant mid-regions of the country in contrast to only a quarter in the north and just a fifth in the south
  • Eight counties are enjoying a mini-boom, with year-on-year rises of over twice the pace of the national average, and they are all in the middle band of the country
  • Top three hottest markets: Northamptonshire (+9.1%), Derbyshire (+7.9%) and Norfolk (+7.4%)

Overview

The price of property coming to market has fallen by 0.9% (-£2,758) this month. A price fall when the summer holiday season is in full swing is not unexpected, with both buyers and sellers having holiday distractions. Indeed, this drop is very much in line with the average for this time of year, which has been -1.2% over the seven years since 2010. The market faces some well-documented headwinds however, and this continues to be reflected in the subdued annual rate of increase of just +3.1%. In spite of the blustery outlook, there are still many price hotspots bucking the slowing trend. Rightmove research at a county level reveals that rather than a north/south divide, it is the middle band of England that is overwhelmingly out-performing the rest of the country.

Miles Shipside, Rightmove director and housing market analyst comments: “With newly-marketed property seeing a monthly fall of 0.9% and a muted yearly rise of just 3.1%, the heat has come off much of the market. A combination of traditional summertime price blues and the chill of uncertainty in the air has cooled price growth in some parts of the country, and affordability also remains very stretched. But despite these factors, high demand and limited supply are still driving momentum, especially in the counties in the middle of the country. Here, year-on-year rises at over twice the pace of the national average are widespread, in contrast to southern and northern counties where none have approached these heady heights.”

Of the English counties that are out-performing the 3.1% national average annual rate, over half are in the mid-regions of the country. This is in contrast to only a quarter in the north and just a fifth in the south. Of all the counties in England, 22 are seeing more muted price rises of below the national average of 3.1%*. Of those above the benchmark, only six are in counties that form part of the northerly regions, and a mere five in southerly regions.

Shipside advises: “With a shortage of suitable choice in many parts of the country, buyers are becoming increasingly adept at hunting down property that fits their budget, ticks the boxes on their checklist and stirs their emotions. Properties in the counties that have seen above-average price rises over the last year are clearly meeting the needs of home-hunters at relatively affordable prices. Conversely sellers in the counties performing below par are having to ask for lower prices in order to sharpen up the appeal of their properties. Wherever sellers happen to be, they must not forget that buyer affordability has become increasingly stretched, and in this environment if you ask too much at the outset you are likely to lessen the chances of a successful sale.”

The top eight county hot-spots, with price increases more than double the national average when compared to a year ago, are all in the middle band of the country. They are Leicestershire (+6.9%), West Midlands (+6.9%), Worcestershire (+7.0%), Bedfordshire (+7.0%), Nottinghamshire (+7.1%), Norfolk (+7.4%), Derbyshire (+7.9%) and Northamptonshire (+9.1%). The best performers in the north are Merseyside (+5.6%), East Riding of Yorkshire (+5.4%) and Cheshire (+5.3%), while the south’s less impressive trend-buckers are Kent (+5.0%), Somerset (+3.8%) and Bristol (+3.6%).

Shipside concludes: “The top three price hot-spots in the country, leading the mini-boom across the middle of England, are the counties of Norfolk, Derbyshire and Northamptonshire. Norfolk in third place has a popular holiday and retirement homes market which is perhaps providing better value for those still active in this sector than parts of the south coast, plus its county town is the fast-growing Norwich. Derbyshire in second position does well in the affordability stakes, being the cheapest of the top three and third cheapest out of the top eight with average prices around £200,000. The country’s top hot-spot is Northamptonshire, aided by its commutability to London and affordability compared to counties closer to the capital.”

Agents’ Views

Adam Wellesley, Director of Horts Estate Agents in Northamptonshire, comments: “The annual growth running at three times the national average in Northamptonshire is likely to be down to the close vicinity for commuters to get to London Euston, as you can now get there within 48 minutes. You can also get to Milton Keynes by train in ten minutes where prices are 20% higher than Northampton. The buy-to let market and commuter market has stayed reasonably buoyant. Investors are still managing to find a 5% return on property and up to 10% for HMOs (house of multiple occupancy).

Luke St Clair, Director of Knightsbridge Estate Agents in Leicestershire, comments: “We’re experiencing house price growth beyond the national average at present in the towns just outside of Leicester City Centre, where some areas are close to double digits such as LE18 (Wigston), LE2 4 & LE2 5 (Oadby). It’s easy to see why due to the recent investment into schooling and the local community for leisure facilities that has taken place. It doesn’t stop here, rural village locations are also benefitting where we are also seeing above average increases in South-Leicestershire.”

Kevin Shaw, national sales director at estate agents Leaders, comments: “These figures, which are backed up by our own findings, clearly demonstrate the resilience of the housing market after last year’s historic Brexit vote. With the London market now well beyond the reach of many buyers, we have seen a definite ripple effect to these more affordable regions, which have good transport links to either London or other large cities and towns, and which benefit from various infrastructure initiatives – such as HS2 and other transport and urban regeneration projects. Birmingham is a notable hotspot, rivalling Manchester for second city status. Most crucially, unlike London and the South East, house prices are within the reach of first-time buyers. Demand for rented property in these areas is also exceptionally high, enticing buy-to-let investors looking for inexpensive opportunities to invest. All these factors have driven demand and above average price increases over the last twelve months.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Modern rental properties command premium of 18%

New data analysis by FCC Paragon reveals that renters who want to enjoy the many benefits of living in a modern property are facing a rent price premium of up to 18%. Modern homes come with a number of benefits, including increased energy efficiency for lower household bills, less chance of experiencing frustrating maintenance issues,…
Read More
Estate Agent Talk

The Ultimate Guide to Selling Your Home: Smart Pricing, Stylish Upgrades, and Strategic Marketing

Selling a home is more than listing it online and waiting for offers—it’s about crafting a compelling narrative that captures buyers’ interest and motivates them to act. From pricing strategies to final staging touches, this article breaks down advanced, actionable tactics that help homes sell faster and for a higher price. Let’s explore how you…
Read More
Breaking News

Prime London property values slide by as much as 60%

The latest market analysis by prime London property brokerage, Jefferies London, has revealed that sold prices across some of prime London’s most popular neighbourhoods have fallen by as much as 60% so far this year when compared to the same period in 2024. Jefferies London analysed sold price records from the Land Registry, looking at…
Read More
Breaking News

Can’t afford London? These cities are giving investors more for less

New data has revealed that between four and ten of all buy-to-let purchases made in the first four months of 2025 took place in the Midlands and the North of England. With affordability scarcer than ever in the South, property investors are turning their attention to greener pastures… literally. So, what’s driving the shift up…
Read More
Breaking News

£19m per month for the nation’s most prestigious property

The latest research by award winning mortgage adviser, Alexander Hall, has revealed that whilst a property close to Royal Ascot will see the average homebuyer pay £4,263 a month in mortgage costs, this monthly payment climbs as high as £19m a month for those with ambitions of snagging a real royal property. This week, Royal…
Read More
Breaking News

Glenigan Summer Forecast: Boom Times Ahead For UK Construction

Construction intelligence specialists predict major performance uptick over the next three years. UK construction sector set to grow 24% over the forecast period Private housebuilding is set to increase significantly, with an 18% activity increase predicted in 2027 Industrial & Commercial gradually strengthens as UK economic growth gathers pace, supported by increased business investment Increased…
Read More