My ethical stand to Value over Profit in social media

There has been something I have wanted to talk about for a while, a subject that may rustle a few feathers but I hope it gets people thinking. As a business we are here to make a profit but how we do it can define who we are. I believe that ethics is extremely important which is why when it comes to social media our main principle is to work towards value over profit.

Now let me make it clear, what we provide comes at a cost and we may be a little more expensive than many other companies that provide social media. But what we do is only accept business where we believe we can add value to a company.

When I started on social media, as many of you know, I had no idea what I was doing, it is only through listening, learning, experimenting and continuing this process over time have I become to understand that some things will not work. We have often been approached by estate agents who desire us to lower our social media offering for a lesser fee, my response is always the same – NO!

Why would I turn down legitimate business and provide what the potential client is seeking?  There is one big reason – Value.

Let me explain, let’s take twitter, for example, we all know when you are viewing your timeline you see a snapshot of time. If you are not tagged into a post, you will miss everything that has been posted outside the timeframe you are looking at. When I jump onto twitter I may look through the last 15 minutes of live tweets, therefore, if you haven’t posted a tweet within this 15-minute window I will not see it.

Why does this matter?

Because if you want your content to reach your audience it needs to be seen.

This is why I get upset when I see some companies offering businesses social media products that will add no value to the business because they have dramatically reduced the probability of their tweets being seen. The other day I came across a company that was charging a monthly fee of £100 for 10 tweets and 10 Facebook posts a month, that’s 2.5 tweets a week. Even if you doubled that that’s still less that 1 tweet/post a day a week, what real value is this adding to your business?

Ethically, I find these social media packages wrong.
Screen Shot 2016-05-11 at 13.25.56Social media is about creating relationships, if you are not visible and not engaging, how are you going to start to develop a relationship and establish trust.

If you do have the time to manage social media in-house I would always strongly advise this is the preferred option. You can always jump on a training course, or as I did, listen, learn and experiment. There is no quick magic wand to social media it does take time and work to get to know and understand your following.

If you do decide that you need to outsource your social media then please think about the package you choose, will it really add value to your business? You don’t want to be throwing your money away on something that will not have any impact.

“We don’t have a choice on whether we DO social media, the question is how well we do it.” Erik Qualman

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More