New campaign is the biggest ever for Zoopla

April 20, 2017

This week (17th April) property website Zoopla launches a brand new above-the-line advertising campaign, which shows how Zoopla can help simplify the process of moving home, as told through the eyes of hermit crabs – the world’s most prolific movers.

The campaign will debut with a 60” TV advert which introduces all the hermit crab characters who will subsequently appear throughout the year. The new creative is expected to reach 94% of ABC1 adults in the UK and on average they will see the advert 10 times across the life of the campaign.

Gareth Helm, Chief Marketing Officer at ZPG: “The launch of our new campaign and the use of hermit crabs, who themselves are moving experts, provides an ideal platform to talk more about the evolution of Zoopla. We expect our advertising to have reached over half the UK population in the first week of the campaign and will have communicated to this audience how Zoopla helps consumers to make smarter choices when it comes to moving and finding a home. This above the line activity is the biggest ever investment for Zoopla and has been designed to deliver even more enquiries and exposure for our members”.

Read the ZPG news release in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Estate Agent Talk

Government Correct to Head Off Climate and Nature Bill

The ‘Climate and Nature Private Members’ Bill’, brought forward by Dr. Roz Savage MP, seeks to set new legally binding targets for climate and nature, as well as give the Secretary of State a duty to implement a strategy to achieve these targets. The National Federation of Builders (NFB) has worked closely with Government’s old…
Read More →
Breaking News

Property expert issues warning ahead of stamp duty changes – this is how YOU could avoid paying more

New stamp duty rules are set to come in from April which could catch out many homebuyers and leave them paying thousands more than planned. Currently, first-time buyers do not pay any stamp duty on homes costing up to £425,000, while the threshold for other buyers is £250,000. But from 1 April 2025, the threshold…
Read More →
Rightmove logo
Breaking News

Rightmove Rental Tracker 28/01/25

First drop in rents since pre-pandemic, as supply continues to improve   The average advertised rent of properties coming to market outside of London has fallen this quarter for the first-time since pre-pandemic 2019, dropping by 0.2% to £1,341 per calendar month: Rents are still 4.7% higher than this time last year, but this is…
Read More →
Breaking News

Booming UK property market demand from Trump’s US

Commenting on how the UK property market is now experiencing a boom in demand from Trump’s US as well as the East, Daniel Austin, CEO and co-founder at ASK Partners, said: “The UK property market is experiencing a surge in demand from US buyers, driven by Donald Trump’s return to the White House, a stronger dollar,…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker 24/01/25

Average rates for 2-year and 5-year fixed-rate mortgages Term Average rate Weekly change Yearly change 2-year fixed 5.02% +0.02% +0.05% 5-year fixed 4.80% +0.03% +0.13% Term Lowest rate Weekly change Yearly change 2-year fixed 4.22% +0.00% +0.14% 5-year fixed 4.07% +0.00% +0.19% Average fixed-term mortgage rates for home-buyers with 5-10% deposits Loan to Value (LTV)…
Read More →
Marketing

10 Social Media Strategies Every Real Estate Business Should Know

Social media has become a dominant force in shaping how businesses interact with their audience. A real estate business, where connections and trust matter immensely, stands to gain significantly by leveraging social platforms effectively. The “breakdown of hours in your life by task social media” reveals just how integral these platforms have become, not only…
Read More →