New national marketing campaign launched by Zoopla
It is just two weeks since Zoopla Property Group (ZPG) announced the launch of a new service Find a Pro which provides its users with access to thousands of professionals and local tradesmen for home-related projects and services. The new service was launched as an exclusive partnership with Plentific.com.
Following on soon after from that announcement ZPG announced yesterday the launch of a new national marketing campaign which includes stand-out billboards, buses and radio adverts.
The ZPG website says in its Latest News item from yesterday that the new comprehensive campaign evolves the current visual style and is designed to demonstrate astonishing Zoopla data and the role the portal plays as being informative and useful when searching for a home. Zoopla worked with award-winning illustrator Noma Bar who is renowned for creating ideas-led imagery and the new creative skilfully presents a selection of numerical property facts.
Alex Chesterman, Founder & CEO of Zoopla Property Group reportedly said, “Our updated approach highlights the scale of Zoopla, our useful data on every home in the UK and communicates how we help users find properties available right now to buy or rent with very specific search queries. It is designed to deliver even more enquiries and exposure for our members.”