New taxi advertising campaign for Zoopla
Property website Zoopla, has launched a new taxi advertising campaign which will see a significant fleet of 250 London cabs fully liveried in Zoopla’s distinctive purple branding for the next 12 months.
The Zoopla-branded London taxis, part of an ongoing multi-channel marketing campaign which also includes national TV, print and radio, will continue to highlight how Zoopla can help simplify the process of finding and moving home. Each cab will be branded with Zoopla’s strap line, ‘Smarter about property’ and is designed to deliver even more exposure and leads for its agent members.
Gareth Helm, Chief Marketing Officer for Zoopla owner ZPG said, “We are looking forward to painting the town purple with Zoopla-branded taxis to engage specifically with Londoners as part of our wider multi-channel national advertising campaign. We are excited about the impact these taxis will have as well as the increased value and results it will deliver to our agent members.”
Source of information ZPG
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