On The Move – Is It Worth The Move?

January 23, 2015

Monday 26th January will see the official launch of new property portal OnTheMarket.com. Founded by Savills, Knight Frank, Strutt & Parker, Chestertons, Douglas & Gordon and Glenntree Estates, OnTheMove is an attempt to break up the current power that Zoopla and Rightmove hold over estate agents – however, their controversial terms mean that estate agents who sign up will need to drop all but one other property portal.

Is this worth the risk?

Gavin Brazg of house selling advice site, TheAdvisory.co.uk, is unsure…

As our diagram (viewed here) shows, all properties for sale can be found by visiting Rightmove & Zoopla. OnTheMarket will only have less of what is already available to browse on the established portals, so it’s hard to see how they will attract much needed visitors.

Fundamentally I think agents choosing to use the new contender will be perceived to project a very negative set of values to potential clients with an inference that says, “I care more about my bottom line than I do about your house sale”.

On The Market

No matter how much an agency saves on portal fees, if they don’t have any clients, they’re dead in the water. Simply, in the war to win hearts and minds of potential vendor clients, OnTheMarket agents have just given their competitors a massive gift.

 

You May Also Enjoy

Estate Agent Talk

Buy-to-Let Explained: How It Works and Is It Worth It?

Buy-to-let is one of the most popular property investment strategies in the UK, attracting investors who want to generate regular rental income while benefiting from long-term property value growth. Whether you are a first-time landlord or someone considering adding property to an existing investment portfolio, understanding how buy-to-let works is essential. If you are exploring opportunities with Whitegates…
Read More →
Letting Agent Talk

The Hidden Cost of Deposit Disputes for Letting Agents

Nobody gets into lettings because they love arguing over oven grease. Yet for a growing number of letting agents across London and beyond, deposit disputes at the end of a tenancy have become one of the most quietly destructive parts of the job — eating into time, draining morale, and slowly eroding the trust that…
Read More →
Breaking News

Britain’s strongest housing markets revealed

The latest research from Benham and Reeves reveals the best-performing housing markets across Great Britain when it comes to the average rate of house price growth seen over the course of 2025, with the northern regions and Scotland outperforming most of the rest of the country with annual price growth of up to 11%. Last…
Read More →
Rightmove logo
Breaking News

Over £900 million economic opportunity lost to property fall throughs

Analysis from the UK’s largest property platform Rightmove reveals there is an economic opportunity of over £900 million in England if the number of property transactions falling through can be reduced The calculations show that nearly £392m in potential estate agency revenue and £515m in potential government stamp duty receipts were lost last year to…
Read More →
Breaking News

Landlords chasing rental arrears of £470m

The latest research from Propoly – the platform that automates compliance, reduces risk and protects landlords – has revealed that landlords in England deal with more than £470 million worth of rent arrears in a year, with the largest number of tenants in arrears found in London and the North East. Propoly has analysed the…
Read More →
Estate Agent Talk

Building Buyer Trust Through Architectural Visualization in Real Estate Marketing

In real estate marketing, trust is not a soft value. It is a transaction driver. Buyers commit to years of financial exposure based on how credible a project feels long before it is built. That credibility is no longer shaped by brochures alone. Today, developers often work with a rendering agency to construct a visual…
Read More →