On The Move – Is It Worth The Move?

January 23, 2015

Monday 26th January will see the official launch of new property portal OnTheMarket.com. Founded by Savills, Knight Frank, Strutt & Parker, Chestertons, Douglas & Gordon and Glenntree Estates, OnTheMove is an attempt to break up the current power that Zoopla and Rightmove hold over estate agents – however, their controversial terms mean that estate agents who sign up will need to drop all but one other property portal.

Is this worth the risk?

Gavin Brazg of house selling advice site, TheAdvisory.co.uk, is unsure…

As our diagram (viewed here) shows, all properties for sale can be found by visiting Rightmove & Zoopla. OnTheMarket will only have less of what is already available to browse on the established portals, so it’s hard to see how they will attract much needed visitors.

Fundamentally I think agents choosing to use the new contender will be perceived to project a very negative set of values to potential clients with an inference that says, “I care more about my bottom line than I do about your house sale”.

On The Market

No matter how much an agency saves on portal fees, if they don’t have any clients, they’re dead in the water. Simply, in the war to win hearts and minds of potential vendor clients, OnTheMarket agents have just given their competitors a massive gift.

 

You May Also Enjoy

Breaking News

Breaking Property News 12/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Commercial real estate is entering a new era powered by artificial intelligence CRE is now powered by artificial intelligence, automation, smart data, and digital-first workflows. For decades, the industry relied heavily on spreadsheets, disconnected systems, and manual administration. Today, technology is becoming central to…
Read More →
Breaking News

Breaking Property News 11/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Do You Really Own Your Building’s Data? Commercial real estate is becoming increasingly dependent on digital infrastructure. Every smart sensor, HVAC system, access control platform, tenant app, and connected device inside a building is generating valuable operational data. The critical question many owners still fail…
Read More →
Breaking News

Rental price and average salary tracker – April 2026

Mixed Rental Trends Emerge Across UK as Regional Price Gaps Widen Scotland recorded one of the strongest monthly increases, with average rents rising from £1,123 to £1,167 (+3.9% month-on-month), reinforcing continued upward pressure in the Scottish rental market. Northern Ireland also saw significant growth, with rents increasing from £887 to £920 (+3.7%), alongside a fall…
Read More →
Breaking News

Seller over-expectation still impacting market

Home sellers still overpricing as just two regions see realistic price expectations The latest internal data analysis from House Buyer Bureau has found that just two regions, London and the South East, are currently seeing seller expectations align with market reality, whilst the rest of the country continues to price above market value, contributing to…
Read More →
Breaking News

Fledgling homeowners cut costs by taking on fixer-uppers to achieve dream home

66% of first-time buyers bought a cheaper home because it needed DIY or renovation work done Many choosing a ‘fixer-upper’ were able to buy in their preferred location, add value and put their stamp on it DIY almost mandatory among first-time buyers, with 93% completing at least one project since moving in But three quarters…
Read More →
Breaking News

House Price Index for April 2026 – Thoughts from the Indutry

The latest Halifax House Price Index for April 2026 shows that: – On a monthly basis, house prices remained largely static, down by just -0.1% between March and April 2026. Annually, house prices were up 0.4%, albeit this rate of annual growth had slowed from 0.8% the previous month. As a result, the average house…
Read More →