On The Move – Is It Worth The Move?

January 23, 2015

Monday 26th January will see the official launch of new property portal OnTheMarket.com. Founded by Savills, Knight Frank, Strutt & Parker, Chestertons, Douglas & Gordon and Glenntree Estates, OnTheMove is an attempt to break up the current power that Zoopla and Rightmove hold over estate agents – however, their controversial terms mean that estate agents who sign up will need to drop all but one other property portal.

Is this worth the risk?

Gavin Brazg of house selling advice site, TheAdvisory.co.uk, is unsure…

As our diagram (viewed here) shows, all properties for sale can be found by visiting Rightmove & Zoopla. OnTheMarket will only have less of what is already available to browse on the established portals, so it’s hard to see how they will attract much needed visitors.

Fundamentally I think agents choosing to use the new contender will be perceived to project a very negative set of values to potential clients with an inference that says, “I care more about my bottom line than I do about your house sale”.

On The Market

No matter how much an agency saves on portal fees, if they don’t have any clients, they’re dead in the water. Simply, in the war to win hearts and minds of potential vendor clients, OnTheMarket agents have just given their competitors a massive gift.

 

You May Also Enjoy

Letting Agent Talk

How much to live along the London Marathon Route

Local lettings and estate agency, Kinleigh, Folkard & Hayward, reveal the costs to live along the iconic route – from the start in Blackheath to Greenwich all the way to Tower Bridge Sunday 26th April sees the iconic London marathon – the world’s biggest annual one-day fundraising event – return to the streets of London.…
Read More →
Home and Living

FIVE food cupboard cleaning products that beat the branded – all under £1.50!

Use white wine vinegar to get rid of yellow pillow stains Many cleaning products Brits already have in their food cupboards Cleaning expert on five cleaning products that can help clean your bedroom From limescale to stubborn stains, many household messes can be tackled with items that are probably at the back of your food…
Read More →
Breaking News

Taxing times for bereaved families as IHT receipts hit a fresh record

Inheritance Tax receipts for April 2025 to March 2026 are £8.5 billion, which is £0.2 billion higher than the same period last year. This surpasses the £8.2 billion recorded the previous year and marks a fifth consecutive annual record. Rising receipts come amid intensified enforcement and public criticism that the inheritance tax system is unfairly…
Read More →
Breaking News

UK property management sector tops £37bn

The latest research from Property Inspect reveals that the UK property and facilities management sector grew by 4.1% in 2025, with annual revenue surpassing £37.7 billion. Forecasts suggest that 2026 will see this figure continue to rise. Property Inspect has analysed data on the estimated market size of the UK’s facilities and property management industry,…
Read More →
Estate Agent Talk

How Estate Agents in Cambridge Support First-Time Buyers

Buying your first home can feel both exciting and overwhelming. If you are doing it in a city like Cambridge, you can probably dial that terror up a few notches. It is a place where historic charm meets a high-octane tech economy, and that combination creates a property market that operates differently from many other…
Read More →
Breaking News

UK House Price Index for February 2026

The latest UK House Price Index for February 2026 shows that:   The average monthly rate of house price growth in February was +0.1%. Average UK house price annual inflation was 1.2% in the 12 months to February 2026. As a result, the average UK house price currently sits at £268,000.   Damien Jefferies, Founder…
Read More →