The One Thing I learned Yesterday Which Could Help Estate Agents
I spent most of yesterday up in Milton Keynes – the home of a hundred roundabouts.
My day was spent at a marketing conference held at the MK Dons Football Stadium.
Some of the great and good of marketing were there, proper experts (and a boring bloke who delivered one of the dullest presentations I’ve endured in ages).
As with all these events I go seeking one new thing.
My rule of thumb is if I go away with just one thing that I can implement in my business and share with the readers of my blogs and articles I’ll be happy.
I got that one thing I was after.
Ironically it was something I’ve known for a long time, and have shared with clients and readers, but yesterday it was put to me in a very succinct way.
It’s so relevant for good estate agents that it could’ve been written as a mantra by good estate agents.
The gist of it is this.
Consumer trust in business is at an all-time low.
That’s a real issue for agents who often start pretty lowdown in the public’s trustometer (undeservedly in my opinion).
One of the experts presenting yesterday nailed it right back on the kisser.
Familiarity breeds ………………TRUST.
Worth saying again – Familiarity breeds trust.
That’s why we trust Amazon to deliver.
That’s why we trust John Lewis’s stuff to be quality.
That’s why we trust Ant and Dec.
We’re familiar with them, because we see them so frequently with the same consistent message.
We deliver properly. We only sell quality. We are decent down to earth lads.
So, the questions for estate agents who care are these.
What are you doing to be seen frequently by your local market?
What’s that consistent message you’re sending out to potential vendors and landlords?
How are you maintaining rapport with people on your patch?
Think about it. Even if it’s the one thing you consider about your PR and marketing this week.
Thanks for reading and here’s to your next instruction.
Jerry
PS: I’m currently working like an eager beaver on speed, on something secret that will be launched soon to really help estate agents get all of the above sorted. Watch this space folks.
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