The One Thing I learned Yesterday Which Could Help Estate Agents

February 2, 2018

I spent most of yesterday up in Milton Keynes – the home of a hundred roundabouts.

My day was spent at a marketing conference held at the MK Dons Football Stadium.

Some of the great and good of marketing were there, proper experts (and a boring bloke who delivered one of the dullest presentations I’ve endured in ages).

As with all these events I go seeking one new thing.

My rule of thumb is if I go away with just one thing that I can implement in my business and share with the readers of my blogs and articles I’ll be happy.

I got that one thing I was after.

Ironically it was something I’ve known for a long time, and have shared with clients and readers, but yesterday it was put to me in a very succinct way.

It’s so relevant for good estate agents that it could’ve been written as a mantra by good estate agents.

The gist of it is this.

Consumer trust in business is at an all-time low.

That’s a real issue for agents who often start pretty lowdown in the public’s trustometer (undeservedly in my opinion).

One of the experts presenting yesterday nailed it right back on the kisser.

Familiarity breeds ………………TRUST.

Worth saying again – Familiarity breeds trust.

That’s why we trust Amazon to deliver.

That’s why we trust John Lewis’s stuff to be quality.

That’s why we trust Ant and Dec.

We’re familiar with them, because we see them so frequently with the same consistent message.

We deliver properly. We only sell quality. We are decent down to earth lads.

So, the questions for estate agents who care are these.

What are you doing to be seen frequently by your local market?

What’s that consistent message you’re sending out to potential vendors and landlords?

How are you maintaining rapport with people on your patch?

Think about it. Even if it’s the one thing you consider about your PR and marketing this week.

Thanks for reading and here’s to your next instruction.

Jerry

PS: I’m currently working like an eager beaver on speed, on something secret that will be launched soon to really help estate agents get all of the above sorted. Watch this space folks.

Jerry Lyons

You May Also Enjoy

Breaking News

Real-life value of the most famous Christmas film homes

The real-life value of the most famous Christmas film homes, from budget classics to multimillion-pound mansions New research has gathered and analysed the estimated valuations of real homes featured in popular Christmas films, ranking them by cost. The priciest homes are featured in The Holiday, Trading Places, and Home Alone, with Amanda’s home from The…
Read More →
Estate Agent Talk

77% of buyers refuse to buy a flood risk property

Despite 4.7 million English homes facing flood risk New research from Lyons Bowe has revealed that 77% of homebuyers would not consider purchasing a property in a flood risk area, despite more than 4.7 million homes across England currently being deemed at risk of flooding. The findings come as the Government launches a new flood taskforce amid…
Read More →
Letting Agent Talk

Poor Communication becomes Expensive at Scale

The hidden cost of fragmented property management By Adam Hills, Client Services Director, LRG Living Markets A landlord asks for an update on a repair. The property manager asks the contractor, who is waiting for access from the tenant. Meanwhile, the accounts team has received an invoice but cannot tell whether the work is complete.…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

When Estate Agents Decide to Go Solo

Leaving an established estate agency to work independently gives experienced agents more control over fees, client service and working hours. It also brings responsibility for compliance, cash flow and every part of the customer experience. Before handing in your notice, test the idea against realistic sales volumes, local competition and the amount of time you…
Read More →
Estate Agent Talk

What Should Buyers Ask Before Reserving a New Build?

Research from Skipton Building Society has found that 44% of aspiring first time buyers would rather buy a new build than an older property, with just 30% favouring an older build. Modern fittings and appliances were the biggest draw, cited by over half of those who preferred a new build, alongside the promise of lower…
Read More →
Breaking News

The UK cities with the largest property price increases revealed

A new study has unveiled the most challenging UK cities for first-time buyers. Newry leads Northern Ireland’s ranking, with a property price increase of 12.8%, while Hull leads Great Britain’s ranking, recording an increase of 6.6%. The research examined data from HM Land Registry to reveal the cities that have faced the highest property price…
Read More →