Online or high st agent? Sellers reveal their decision-making process
Google ‘online vs high street estate agents’ and you’ll get nearly 5,000,000 pages debating one of the biggest decisions a vendor will make about the most valuable deal of their life.
It’s a huge thinking point for home sellers, and a bustling topic of conversation in the property industry.
Just recently a company surveyed 14,530 home sellers in its Home Moving Trends survey. As well as touching on Brexit and Virtual Reality viewings, the respondents shone a light on their decision to go with a high street, rather than online, agent.
Brave sellers
In the Home Moving Trends survey, 85% of respondents said Brexit “has not impacted my decision to move.” 2% decided not to move, and 7% perceive property prices to have decreased in their area.
Movers are also showing increasing confidence in new technologies such as Virtual Reality; as 60% would consider viewing online prior to a physical viewing in the future.
Bricks vs clicks
When asked whether they considered selling their property through an online agent, 30% had thought about it, but eventually went with a high street agent. The remaining 70% didn’t consider it at all.
Out of the 14,530 sellers, 34% or a little under 5,000 of those never even visited the agent, compared to the 32% who visited in advance.
And although this is most likely the biggest deal of their lives, 1/3 of sellers don’t take the time to visit offices at any point in the process.
By Amy Smith abs@keyagent.co.uk
You May Also Enjoy
Rightmove: New data – Most affordable cities to rent in
Bank of England Money and Credit – December 2024
Housing market gets off to its strongest start in three years, with new sales agreed up 12 per cent on 2024
Westminster council must outline how their proposals on property boards will not hinder market
National Federation of Builders View on Chancellor’s Speech
