Political Correctness strikes again – Master Bedroom is no more!

PC Master Bedroom

I heard rumblings about this a few days before it was taken up by major national newspapers, the phrase ‘master‘ for bedroom may be withdrawn as it may cause offence.

These changes are being driven by political correctness…DailyMail Peter Wetherell, executive chairman of Wetherell in Mayfair

Today’s political climate is very tense even without a ‘leave‘ or ‘remain‘ hint in sight. It seems now a lifetime ago that Brexit led the headlines and then there was much optimism in the air that politics would take a sideline for now following Boris Johnson’s confirmation as Prime Minister that democracy would be respected and we’d be leaving the European Union… Since then we’ve had the global disaster that is Covid-19 to takes its place and a crescendo of heavy rioting behind Black Lives Matter to include demolishing history by way of statues with even Basil Fawlty not escaping the left wing agenda.

The 1975 episode, fondly remembered for the line ‘don’t mention the War’, is the latest in a series of British programmes to be culled from streaming sites.DailyMail John Cleese slams ‘stupid’ UKTV decision to remove Fawlty Towers ‘don’t mention the War’ episode

 

So with Christopher Columbus statues toppling and “Don’t mention the war” comedy scene offending we are obviously likely to see a trend of political correctness continuing which leads us to the master bedroom which many estate agent in previous years would have proudly introduced during their viewing. The main bedroom, as an adjective which the word is now used, the ‘principle’ bedroom, the ‘biggest’, ‘best’ or ‘primary’ ‘leading’ ‘proudest’ or whatever other word we can think of to mean the better bedroom of the house, the room where one can place the biggest bed and side cabinets, dressing table maybe, large wardrobe, chandelier, thick pilled carpets and even a mirrored ceiling… In other words, the ‘master bedroom’.

Simple no? Of course not, it is now offensive as some wish to take the word as being. So how does this effect school Head Masters, BBC Mastermind or Master Chef – Who’s going for a Masters degree currently? How far can we take things… ? I mean, if I twist my mind round enough in the world of property viewings then surely as a garden I would be offended that the Kitchen has a sink – Or what about a bungalow being highly annoyed and causing offence to a flat positioned on the 4th floor? Silly I know, but I am concerned that we are heading towards this kind of folly…

I was only last year searching for property on line to buy  (6 bedroom minimum) and the amount of times that estate agents stated a property to have more bedrooms that were actually present or that a dining room was stated as dining room /6th bedroom – Surely estate agents should focus their attention to these details?

Anyway, some estate agents are in agreement – This is of course fine and I respect that, they are willingly removing the word ‘master’ from their listings, but I am not sure all will go down this road in order to not upset people though?

 

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

How to Pick the Ideal Utilities for your Business

Sorting out utilities might not be the most exciting part of running a business, but it is one of those things that quietly affects everything else. Whether it is your electricity, gas, water or internet, these services keep your business moving day to day. Getting them right can help you stay in control of costs…
Read More
Letting Agent Talk

Advice for London landlords and tenants ahead of the Renters’ Rights Act implementation

Phase one of the Renters’ Rights Act (RRA) comes into force on 1 May 2026, and with it brings about the most significant overhaul of the private rental sector in a generation. While the Act will see new responsibilities introduced, it will also offer an opportunity for landlords to strengthen their practices with a clear…
Read More
Estate Agent Talk

Budget-friendly ways to boost your chances of a successful spring house sale

With many households feeling the pressure of changing global economic conditions, tighter finances, and the high costs associated with moving, such as Stamp Duty, legal fees and removals, selling a home can currently feel like challenge. At the same time, spring traditionally brings a surge in buyer activity. Longer days and better weather tend to encourage more viewings,…
Read More
Letting Agent Talk

Expert Reacts To Renters’ Rights Act Ahead of Changes This Week

The Renters’ Rights Act comes into force this week (1st May), introducing major reforms to tenancy structures, eviction rules, and tenant protections across England. The changes will reshape how landlords manage properties and how tenants experience private renting, with significant implications for student private rentals and the wider rental market. Ahead of implementation, Owen Dixon,…
Read More
Breaking News

52% of buyers are cash purchasers – and they’re ready to move

New research from LRG reveals that sellers entering the spring market are meeting an unusually large pool of cash-ready buyers, many of whom aren’t constrained by affordability, but by a lack of suitable homes. According to LRG’s Spring 2026 Sales Report, based on a survey of 307 buyers and sellers across England and Wales, more than…
Read More
for sale sign london
Breaking News

Landlords sell up as Renters’ Rights prove final straw

Leading Kent and London law firm Thackray Williams have had a wave of last-minute instructions from landlords looking to sell their portfolios ahead of the Renters’ Rights Act coming into force this Friday. The litigation team has been instructed to seek possession by landlords wishing to sell their entire buy-to-let portfolios, as well as last-minute…
Read More