Political Correctness strikes again – Master Bedroom is no more!

PC Master Bedroom

I heard rumblings about this a few days before it was taken up by major national newspapers, the phrase ‘master‘ for bedroom may be withdrawn as it may cause offence.

These changes are being driven by political correctness…DailyMail Peter Wetherell, executive chairman of Wetherell in Mayfair

Today’s political climate is very tense even without a ‘leave‘ or ‘remain‘ hint in sight. It seems now a lifetime ago that Brexit led the headlines and then there was much optimism in the air that politics would take a sideline for now following Boris Johnson’s confirmation as Prime Minister that democracy would be respected and we’d be leaving the European Union… Since then we’ve had the global disaster that is Covid-19 to takes its place and a crescendo of heavy rioting behind Black Lives Matter to include demolishing history by way of statues with even Basil Fawlty not escaping the left wing agenda.

The 1975 episode, fondly remembered for the line ‘don’t mention the War’, is the latest in a series of British programmes to be culled from streaming sites.DailyMail John Cleese slams ‘stupid’ UKTV decision to remove Fawlty Towers ‘don’t mention the War’ episode

 

So with Christopher Columbus statues toppling and “Don’t mention the war” comedy scene offending we are obviously likely to see a trend of political correctness continuing which leads us to the master bedroom which many estate agent in previous years would have proudly introduced during their viewing. The main bedroom, as an adjective which the word is now used, the ‘principle’ bedroom, the ‘biggest’, ‘best’ or ‘primary’ ‘leading’ ‘proudest’ or whatever other word we can think of to mean the better bedroom of the house, the room where one can place the biggest bed and side cabinets, dressing table maybe, large wardrobe, chandelier, thick pilled carpets and even a mirrored ceiling… In other words, the ‘master bedroom’.

Simple no? Of course not, it is now offensive as some wish to take the word as being. So how does this effect school Head Masters, BBC Mastermind or Master Chef – Who’s going for a Masters degree currently? How far can we take things… ? I mean, if I twist my mind round enough in the world of property viewings then surely as a garden I would be offended that the Kitchen has a sink – Or what about a bungalow being highly annoyed and causing offence to a flat positioned on the 4th floor? Silly I know, but I am concerned that we are heading towards this kind of folly…

I was only last year searching for property on line to buy  (6 bedroom minimum) and the amount of times that estate agents stated a property to have more bedrooms that were actually present or that a dining room was stated as dining room /6th bedroom – Surely estate agents should focus their attention to these details?

Anyway, some estate agents are in agreement – This is of course fine and I respect that, they are willingly removing the word ‘master’ from their listings, but I am not sure all will go down this road in order to not upset people though?

 

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

More affordable locations grew most in price in 2025

New analysis of the 2025 market highlights that lower-priced locations grew the most in asking prices during 2025 as affordability continued to drive buyer behaviour Across the top 50 local areas where property asking prices grew the most last year, only seven are priced above the current national average of £368,031 Hawick in Roxburghshire in…
Read More
Breaking News

UK Gov announcement capping ground rents at £250

The Government has announced that it will cap ground rents at £250 per year in England and Wales, as part of changes to the leasehold system. The measures announced by the Prime Minister aim to give homeowners greater control over their properties and include new leasehold flats to be banned and existing leaseholders getting the…
Read More
Breaking News

Landlords behind the curve on tax changes, and tenants could pay the price

Millions of renters are facing another cost-of-living hit, thanks to a botched tax overhaul and landlords who admit they don’t know what they’re doing. A new survey suggests most landlords are woefully unprepared for Making Tax Digital (MTD), a government tax overhaul due to begin this April. Just 1 in 8 landlords say they understand…
Read More
Breaking News

Rental Inflation Grinds to a Halt as Rent Controls Arrive in Scotland

Rental growth falls close to zero at just 0.2% Rents fall in real terms as new Act gives rise to controls Caution advised for future council market analyses   National rental growth falls to near zero as new rent control powers land in Scotland’s Private Rented Sector. The latest Citylets report shows the rate of…
Read More
Estate Agent Talk

Buying schemes remain in high demand but short supply across England

The latest research from Yopa, the full-service estate agents, reveals that whilst buying schemes designed to to help homebuyers onto the ladder are in high demand, the stock availability of properties with such offerings is low. Yopa has analysed the current market for for-sale housing stock in England, looking at what proportion of homes currently…
Read More
Breaking News

Draft Commonhold and Leasehold Reform Bill

ALEP (the Association of Leasehold Enfranchisement Practitioners) has welcomed the publication of the Draft Commonhold and Leasehold Reform Bill, describing it as an important step in the government’s long stated aim to modernise tenure structures in England and Wales. The draft Bill, published as a policy paper, sets out to reinvigorate and reform the commonhold…
Read More