Political Correctness strikes again – Master Bedroom is no more!

PC Master Bedroom

I heard rumblings about this a few days before it was taken up by major national newspapers, the phrase ‘master‘ for bedroom may be withdrawn as it may cause offence.

These changes are being driven by political correctness…DailyMail Peter Wetherell, executive chairman of Wetherell in Mayfair

Today’s political climate is very tense even without a ‘leave‘ or ‘remain‘ hint in sight. It seems now a lifetime ago that Brexit led the headlines and then there was much optimism in the air that politics would take a sideline for now following Boris Johnson’s confirmation as Prime Minister that democracy would be respected and we’d be leaving the European Union… Since then we’ve had the global disaster that is Covid-19 to takes its place and a crescendo of heavy rioting behind Black Lives Matter to include demolishing history by way of statues with even Basil Fawlty not escaping the left wing agenda.

The 1975 episode, fondly remembered for the line ‘don’t mention the War’, is the latest in a series of British programmes to be culled from streaming sites.DailyMail John Cleese slams ‘stupid’ UKTV decision to remove Fawlty Towers ‘don’t mention the War’ episode

 

So with Christopher Columbus statues toppling and “Don’t mention the war” comedy scene offending we are obviously likely to see a trend of political correctness continuing which leads us to the master bedroom which many estate agent in previous years would have proudly introduced during their viewing. The main bedroom, as an adjective which the word is now used, the ‘principle’ bedroom, the ‘biggest’, ‘best’ or ‘primary’ ‘leading’ ‘proudest’ or whatever other word we can think of to mean the better bedroom of the house, the room where one can place the biggest bed and side cabinets, dressing table maybe, large wardrobe, chandelier, thick pilled carpets and even a mirrored ceiling… In other words, the ‘master bedroom’.

Simple no? Of course not, it is now offensive as some wish to take the word as being. So how does this effect school Head Masters, BBC Mastermind or Master Chef – Who’s going for a Masters degree currently? How far can we take things… ? I mean, if I twist my mind round enough in the world of property viewings then surely as a garden I would be offended that the Kitchen has a sink – Or what about a bungalow being highly annoyed and causing offence to a flat positioned on the 4th floor? Silly I know, but I am concerned that we are heading towards this kind of folly…

I was only last year searching for property on line to buy  (6 bedroom minimum) and the amount of times that estate agents stated a property to have more bedrooms that were actually present or that a dining room was stated as dining room /6th bedroom – Surely estate agents should focus their attention to these details?

Anyway, some estate agents are in agreement – This is of course fine and I respect that, they are willingly removing the word ‘master’ from their listings, but I am not sure all will go down this road in order to not upset people though?

 

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Four summer interior mistakes you’re probably making right now

Summer brings longer days, brighter evenings with plenty of opportunity to enjoy our homes, yet many homeowners are unknowingly making simple interior mistakes that could be leaving their spaces feeling darker, smaller and less inviting than they should. While many people focus on refreshing their gardens and outdoor spaces during the warmer months, maximising indoor…
Read More
Breaking News

Housing Insight Report: April 2026

Despite wider economic uncertainty and inflation remaining above target, the housing market continues to demonstrate resilience. Within the rental market, demand continues to significantly outstrip available supply. Sales 1. In April 2026, stock levels showed a marginal increase with an overall average of 43 properties for sale at each member branch. 2. The average number…
Read More
Damaged timber from Dry Rot
Breaking News

Stop managing damp. Start managing risk

The next phase of Awaab’s Law isn’t about repairs. The question regulators will ask is whether you can prove what you knew, and when. Housing providers, operators and agents are being warned not to view Awaab’s Law solely through the lens of damp and mould, as new requirements coming into force later this year expand…
Read More
Estate Agents should not all look the same
Estate Agent Talk

Biggest challenges facing agents is generating motivated buyer leads

The latest research by GetAgent has revealed that while seller activity remains relatively resilient across the UK housing market, growing buyer hesitation is weighing on overall market momentum, creating a more challenging environment for estate agents. The survey of UK estate agents, commissioned by GetAgent, examined current market conditions, lead quality, business investment and expectations…
Read More
Breaking News

Against all odds, recovery remains on track

Glenigan’s Summer 2026 Construction Forecast indicates sector resurgence in 2027, despite a painful start to the year Construction sector set to rebound by 13% over the course of the Forecast period (2026-2028) as economic conditions improve Significant value gains expected for offices, industrial, public sector and civils verticals Private and social housebuilding predicted to rally…
Read More
Rightmove logo
Breaking News

Manchester tops decade of property price growth with London bottom

New long-term analysis from the UK’s largest property platform Rightmove reveals that Manchester is the fastest growing city for prices over the last 10 years, while London is the slowest The average asking price for a home in Manchester is up by 63% compared with 10 years ago, by contrast prices in London are only…
Read More