Pollution-free properties secure 57% more rental income

The latest research by leading lettings management platform, Howsy, has found that areas, where CO2 emissions are at their lowest, are home to much higher average rental costs compared to those with higher levels of CO2.

Howsy looked at the average cost of renting across 65 of the largest towns and cities based on population size, as well as the CO2 emissions per capita in each location, and what impact this had on the cost of renting.

While many living things emit CO2 when they breathe, it is widely considered as a pollutant due to the excessive levels produced by cars, planes and power plants, as well as other land uses and the burning of fossil fuels.

The research shows that when looking at areas based on the CO2 emissions per capita, there is a clear trend whereby areas home to a lower level cost more when it comes to the average rent, compared to those with much higher levels.  

The lowest bracket, areas where there are 3.00-4.00 CO2 emissions per capita, are home to an average rental price of £800. This drops to £760 per month in areas with 4.01-5.00 Co2 emissions per capita, and again to £685 in the 5.01.6.00 threshold and £559 in the 6.01-7.00 threshold.

In areas with the highest level of CO2 emissions at 7.01 per capita or higher, the average rent is just £511, a 57% difference when compared to the other end of the Co2 rental scale.

When looking at the 10 worst areas with the highest levels of CO2 per capita, just one is home to a higher average rent when compared to the current UK average of £953 per month – Crawley where rents average £990 per month.

Swansea is the worst area for a mix of poor rental returns and pollution with 22.43 tons of CO2 emitted per capita and an average rental price of just £552.

Similarly, Middlesborough, Doncaster, Warrington and Newport are home to high levels of CO2 emissions and below average rental prices.

But it’s not all bad news if you’re a tenant. When looking at the top 10 areas with the lowest CO2 emissions per capita there are seven locations that come in with an average rent below that of the current UK average.

Plymouth (£604), Ipswich (£663), Southampton (£799), Luton (£813), Worthing (£832), Southend (£843) and Bournemouth (£867) are all cheaper than the UK average when it comes to renting with CO2 emissions per capita coming in below 3.5 tons per capita.

Founder and CEO of Howsy, Calum Brannan, commented:

“As a landlord, looking to less polluted areas seems to provide the best rental income when it comes to a buy-to-let investment and it’s interesting to see how less pollution directly correlates with higher rental prices.

As a tenant, the cost of some fresh air is likely to cost you when looking for a place to let, but there are still plenty of pockets that are not only home to a low level of Co2 emissions but also below average rental prices.

Unfortunately for many, the nature of renting will mean fresh air is low on the list of requirements for a home, but it’s certainly worth remembering if you’re looking to invest in a buy-to-let and could be the cure when turning a profit despite the government’s attempts to dampen appetites in the sector.”

Emissions and the average rent
Category – CO2 emission per capita (tons)
Average monthly rent
Difference between the top and bottom bracket
3.00-4.00
£800
56.56%
4.01-5.00
£760
5.01-6.00
£685
6.01-7.00
£559
7.01 +
£511
UK average = 5.32
£953
Notes:
> Based on the top 65 cities and towns by population size
> Categories of emission per capita vs average rent
Ranking – by highest emissions per capita
City/town
CO2 emissions per capita 2017 (tons)
Average rent (2019)
Swansea
22.43
£552
Middlesbrough
12.06
£469
Doncaster
6.67
£503
Warrington
6.61
£635
Newport
6.12
£539
Preston
5.81
£564
Wakefield
5.77
£548
Barnsley
5.59
£494
Aberdeen
5.43
£735
Crawley
5.32
£990
Ranking – by lowest emissions per capita
City/town
CO2 emissions per capita 2017 (tons)
Average rent (2019)
Southampton
3.62
£799
London
3.61
£1,697
Bournemouth
3.48
£867
Plymouth
3.4
£604
Exeter
3.39
£1,084
Luton
3.24
£813
Southend
3.23
£843
Brighton
3.22
£1,298
Worthing
3.11
£832
Ipswich
3.02
£663

 

Sources
Emissions data
Average private rent

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

How to secure a rented home if you used to pay rent up front

One change that has come into effect under the Renters’ Rights Act (RRA) is that landlords may no longer accept more than one month’s rent in advance of a tenancy beginning. Previously, there was no limit to how much rent tenants could pay up front to secure a property, which was particularly helpful in certain…
Read More
Kerb appeal
Breaking News

Whoever Leads Britain Next Must Focus on Growth, Housing and Opportunity

Neil Louth – Group Executive Director, LRG and CEO, Acorn Group From my perspective, the question is less about who occupies Number 10 and more about what they do once they get there. Whether it is Sir Keir Starmer continuing in office, Andy Burnham emerging as a future challenger, or someone else entirely, the next…
Read More
Breaking News

Biggest Shake-up of Home Buying in Decades

Families and first-time buyers set to save time, money, and stress under major changes to the homebuying process – supporting the next generation and those locked out by a slow and unfair system New sales packs to ensure buyers have the information they need upfront, earlier binding agreements, and digital tools will halve the number…
Read More
Breaking News

More than half of home movers try D.AI.Y

but 38% say it gave them bad advice   The latest research from Yopa has found that 57% of home movers have engaged in D.AI.Y, to help maintain, repair and improve their homes, although more than a third have been given advice that later turned out to be incorrect. Yopa surveyed recent homebuyers to understand…
Read More
Breaking News

Home buying journey is about to become unrecognisable

Claire Van der Zant, CEO of Novus Strategy, comments on the Government’s homebuying reform “The industry has been very vocal in its demands for mandation and this is the most impactful example yet of government intervention that will drive the change everyone has been asking for. What it will mean is the complete reorganisation of…
Read More
bank of england interest rate
Breaking News

Bank of England holds interest rates at 3.75%

The Bank of England has announced its decision to hold the base rate at 3.75%. This decision comes as a result of wider economic uncertainty and inflation (CPI) increasing to 3.3% in March and remaining above the Bank’s 2.0% target. Here are some thoughts from within the property industry.   Matt Smith, Rightmove’s mortgage expert…
Read More