Pollution-free properties secure 57% more rental income

The latest research by leading lettings management platform, Howsy, has found that areas, where CO2 emissions are at their lowest, are home to much higher average rental costs compared to those with higher levels of CO2.

Howsy looked at the average cost of renting across 65 of the largest towns and cities based on population size, as well as the CO2 emissions per capita in each location, and what impact this had on the cost of renting.

While many living things emit CO2 when they breathe, it is widely considered as a pollutant due to the excessive levels produced by cars, planes and power plants, as well as other land uses and the burning of fossil fuels.

The research shows that when looking at areas based on the CO2 emissions per capita, there is a clear trend whereby areas home to a lower level cost more when it comes to the average rent, compared to those with much higher levels.  

The lowest bracket, areas where there are 3.00-4.00 CO2 emissions per capita, are home to an average rental price of £800. This drops to £760 per month in areas with 4.01-5.00 Co2 emissions per capita, and again to £685 in the 5.01.6.00 threshold and £559 in the 6.01-7.00 threshold.

In areas with the highest level of CO2 emissions at 7.01 per capita or higher, the average rent is just £511, a 57% difference when compared to the other end of the Co2 rental scale.

When looking at the 10 worst areas with the highest levels of CO2 per capita, just one is home to a higher average rent when compared to the current UK average of £953 per month – Crawley where rents average £990 per month.

Swansea is the worst area for a mix of poor rental returns and pollution with 22.43 tons of CO2 emitted per capita and an average rental price of just £552.

Similarly, Middlesborough, Doncaster, Warrington and Newport are home to high levels of CO2 emissions and below average rental prices.

But it’s not all bad news if you’re a tenant. When looking at the top 10 areas with the lowest CO2 emissions per capita there are seven locations that come in with an average rent below that of the current UK average.

Plymouth (£604), Ipswich (£663), Southampton (£799), Luton (£813), Worthing (£832), Southend (£843) and Bournemouth (£867) are all cheaper than the UK average when it comes to renting with CO2 emissions per capita coming in below 3.5 tons per capita.

Founder and CEO of Howsy, Calum Brannan, commented:

“As a landlord, looking to less polluted areas seems to provide the best rental income when it comes to a buy-to-let investment and it’s interesting to see how less pollution directly correlates with higher rental prices.

As a tenant, the cost of some fresh air is likely to cost you when looking for a place to let, but there are still plenty of pockets that are not only home to a low level of Co2 emissions but also below average rental prices.

Unfortunately for many, the nature of renting will mean fresh air is low on the list of requirements for a home, but it’s certainly worth remembering if you’re looking to invest in a buy-to-let and could be the cure when turning a profit despite the government’s attempts to dampen appetites in the sector.”

Emissions and the average rent
Category – CO2 emission per capita (tons)
Average monthly rent
Difference between the top and bottom bracket
3.00-4.00
£800
56.56%
4.01-5.00
£760
5.01-6.00
£685
6.01-7.00
£559
7.01 +
£511
UK average = 5.32
£953
Notes:
> Based on the top 65 cities and towns by population size
> Categories of emission per capita vs average rent
Ranking – by highest emissions per capita
City/town
CO2 emissions per capita 2017 (tons)
Average rent (2019)
Swansea
22.43
£552
Middlesbrough
12.06
£469
Doncaster
6.67
£503
Warrington
6.61
£635
Newport
6.12
£539
Preston
5.81
£564
Wakefield
5.77
£548
Barnsley
5.59
£494
Aberdeen
5.43
£735
Crawley
5.32
£990
Ranking – by lowest emissions per capita
City/town
CO2 emissions per capita 2017 (tons)
Average rent (2019)
Southampton
3.62
£799
London
3.61
£1,697
Bournemouth
3.48
£867
Plymouth
3.4
£604
Exeter
3.39
£1,084
Luton
3.24
£813
Southend
3.23
£843
Brighton
3.22
£1,298
Worthing
3.11
£832
Ipswich
3.02
£663

 

Sources
Emissions data
Average private rent

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

First-time buyer enquiries fall 27% as borrowing costs rise

First-time buyer enquiries a quarter lower than last year as higher borrowing costs put moving plans on ice   The gap between housing supply and demand continues to widen as sales slow First-time buyer enquiries are a quarter (27 per cent)  lower than last year in the wake of the the Bank of England’s decision…
Read More →
Breaking News

Homes completing on Friday the 13th sell for less

With Friday the 13th fast approaching, new research from Homebuyer.Agency has revealed that homes completing on the supposedly unlucky date have sold for as much as £24,950 below the wider market median, while properties bearing the number 13 have also consistently commanded lower prices. Homebuyer.Agency analysed Land Registry price paid data across England and Wales…
Read More →
Breaking News

Surrey, Herts & Bucks named most exclusive markets

Surrey, Hertfordshire and Buckinghamshire have been named England’s most exclusive new-build property markets outside London, according to new research from UK Property Development (UKPD), with these counties boasting the highest proportions of new homes commanding asking prices of £1 million or more. UKPD analysed current new-build property listings across England using Rightmove data, before looking…
Read More →
Breaking News

Friday the 13th spooks home-movers

Rightmove analysis reveals that people avoid moving on Friday the 13th, despite Friday usually being the busiest day for home moves Analysis of Land Registry data going back to 1995 shows that Friday the 13th is the quietest Friday for home moves The 13th is also the quietest day of the month for home moves,…
Read More →
Letting Agent Talk

Section 21 reform divides landlords and tenants

Five months after Section 21 was abolished, landlords and tenants remain sharply divided over whether the reform was necessary, but both sides agree that good relationships and clear communication have the greatest influence on how secure a renter feels, according to new research from LRG. The Autumn 2026 Lettings Report, based on responses from 405…
Read More →
to let sign 2025
Breaking News

70% of landlords anticipate rent rise due to Autumn Budget

As landlord exodus threatens rental supply The latest research from LegalforLandlords has found that 70% of UK landlords are considering increasing rents following the Government’s latest property income tax changes, while almost half are considering selling properties or reducing their portfolios, raising concerns about the future availability and affordability of privately rented homes. LegalforLandlords commissioned…
Read More →