Price cutting is becoming the new norm as the market adapts to reduced demand according to Home.co.uk

Latest Home.co.uk Asking Price Index report – October 2018 headlines ‘Price cutting hits 7-year high as vendors’ patience wanes’.

The report reveals that overall, supply of property for sale in the UK is up by 6% and the total stock for sale has increased by 10.7% year-on-year.
In October 2017, the annualised rate of increase of home prices was 3.3%; today the same measure is just 0.6% and is trending to zero (and below).

Slower housing market conditions have triggered the classic response from sellers. Price cutting is becoming the new norm as the market adapts to reduced demand, according to Home.co.uk October Asking Price Index.

Doug Shephard, Director at Home.co.uk, said:

“The market correction is now well underway. This month another key region, the East of England, joined the year-on-year negative club and the South West is applying for membership.

“Looking at the 7-year growth figures, it appears that London and the East of England have the furthest to fall in this downturn, having notched up ludicrous growth of 53% and 48% respectively.” more……

Read the Home.co.uk Asking Price Index report October 2018 in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

London property no longer a safe bet as real-terms prices slide

Inner London stagnates: Wandsworth, Lambeth, Tower Hamlets, Kensington and Chelsea, and Westminster saw annual growth of less than 0.5% between 2016 and 2024, new Rathbones research reveals. Southwark in freefall: Average house prices fell by 2% over the past eight years. Outer London underperforms: Even Bexley, the best-performing borough, only saw 2.8% annual growth –…
Read More
Breaking News

Low deposit mortgage choice boosted to 17-year high

Moneyfacts UK Mortgage Trends Treasury Report data reveals the combined choice of higher loan-to-value mortgages (90% and 95% LTV) rose to its highest count in 17 years. These deals combined represent 19% of the residential mortgage market overall, where choice is at an 18-year high. Month-on-month the overall average two- and five-year fixed mortgage rates…
Read More
Breaking News

Property market beset by delays as conveyancer queries vary by an ‘alarming’ 8,176%

The scale of inefficiency in the property market was laid bare today by new analysis that reveals some conveyancers receive 83 times as many Land Registry queries as others. The number of requests sent to conveyancers to progress cases varied by an “alarming” 8,176%, ranging from 2.9 per 100 applications to 237, new analysis of…
Read More
Breaking News

Breaking Property News 8/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X. MetaWealth and One United Partners launch €18 million tokenized real estate bonds opportunity in Bucharest Press Release London, UK & Bucharest, Romania Sept 2025  MetaWealth, a tokenised real estate investment platform, today launched a €17.9 million bonds basket targeting 19% annual returns, as part of its…
Read More
Estate Agent Talk

Hodge adds 95% LTV to Resi and Resi Retire propositions to support borrowers with complex income

New 95% loan-to-value (LTV) mortgage options have been added to Hodge’s Resi and Resi Retire propositions, giving customers from age 21 with varied income types greater access to the property market. These latest enhancements align with Hodge’s wider shift towards “lifelong lending”, bringing together core residential and retirement propositions, where lending is based on a…
Read More
Breaking News

Younger generations see homeownership as less important

The latest research from Yopa has revealed how attitudes towards homeownership vary between generations, showing that while the majority still aspire to own, its perceived importance has waned among younger buyers who also find the path to ownership more challenging than their parents did. Yopa surveyed* Baby Boomers, Generation X, Millennials and Generation Z to…
Read More