The private rented sector isn’t shrinking – it’s changing with the times, and so should you

Recent research from Countrywide draws attention to a significant drop in the number of residential landlords in the UK over the last two years.

At first glance, this seems to add weight to fears that the private rented sector is currently no place for investors or tenants. (Recent changes to landlord taxation and agency regulation have put pressure on property portfolios as well as housing availability and affordability – the twin legs of the long-running housing crisis.)

More than meets the eye
But look deeper and you might agree it’s not bad news at all. While some landlords are dropping out, rental stock has in fact increased, Countrywide’s numbers show.

The estate agency group estimates that “the number of landlords peaked at 3.72 million in 2015, when there were some 171,000 fewer rented homes than today. In 2017, there are just over 154,000 fewer landlords (3.56 million in total), but the number of rented homes has increased from 4.9 million in 2015 to 5.1 million today”.

The only explanation is that portfolio sizes are, in fact, increasing, the research concludes.

But who are these landlords that are so confidently taking on more properties while others are bowing out (or biting the dust) due to changes in mortgage interest tax relief, higher stamp duty for landlords and tighter mortgage criteria?

Also, where is the rental stock coming from, as the tidal wave of conversions into Airbnb short lets threatens to lay waste to UK housing stock?

The rise of the professional landlord
The common thread is a long-overdue trend in the market – the emergence of professional landlords.

“Increasing regulation in the sector, accompanied by recent changes to income tax relief on mortgage interest payments, seem to be favouring more experienced, professional landlords,” explains Johnny Morris, research director at Countrywide.

What might this new variety look like? Are they any different from the so-called ‘accidental landlords’ dotting the UK rental landscape (who never meant to become landlords and often haven’t built up the necessary knowledge to manage an investment property)?

One fairly visible type of professional landlord is the institutional investor with government backing for a new wave of build-to-rent (BTR) schemes. BTR brings high scalability to rental developments, and has the potential to significantly add to the country’s house-building capacity, thus reducing pressure on the rental market and housing in general.

But whatever they look like, professional landlords also inject much-anticipated standards of tenure and business conduct into the rental sector, which is a boon for tenants and the broader housing market.

Move with the times
These market shifts have serious implications for landlords and agents alike.

One thing is certain – as we proceed down this path of professionalisation, the dynamics of running a modern estate agency will change: dealing with 200 landlords who own one property each is different from dealing with 20 landlords who own 200 properties.

And as the government introduces further regulations, the industry’s survival will depend on its ability to change with changing requirements.

Innovative property technologies offer a proven means to achieve agility and move with the times: Just as technology is able through agile principles to change and flex, so the property market – enabled by technology – can learn to flex and change to remain relevant.

Neil Cobbold

You May Also Enjoy

Breaking News

Property compliance experts urge landlords not to ignore major tenancy changes under Renters’ Rights Act

Beresfords property group highlights key actions landlords must take as new tenancy rules, enforcement powers and energy standards approach. UK landlords are being warned not to overlook major changes to tenancy agreements and compliance requirements, as the Government moves closer to implementing the Renters’ Rights Act 2025. Following the publication of draft secondary legislation, the…
Read More
Breaking News

Nationwide becoming first lender to allow mortgage deeds to be signed digitally

Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments: “The conveyancing process remains one of the most common sources of frustration for buyers and sellers, with more than 30 per cent of housing transactions taking over 17 weeks to complete on average. These prolonged timescales only serve to increase pressure and uncertainty…
Read More
Breaking News

Fruitful year ahead for aspiring first-time buyers

First-time buyers and those with little equity to refinance will find greater mortgage choice. During January, there was an uplift in higher LTV deals, with 90% LTV options at a record-high, plus a boost to 95% LTV deals, which are at their highest count since March 2008. The electronic monitoring of LTV choice at Moneyfacts…
Read More
Breaking News

Lovelocked London homebuyers face romance premium

The latest research by London lettings and estate agent, Benham and Reeves, reveals that lovelocked London homebuyers house hunting across the capital’s most romantic locations can expect to pay house premiums of more than 64%. But couples can still find great value if they know where to look. Benham and Reeves has identified nine of…
Read More
Breaking News

First-time buyers face highest hurdle in England

The latest research from Yopa has found that while first-time buyers in England continue to face the highest cost of getting a foot on the property ladder, at £27,807, it’s their Scottish counterparts who have seen this cost rise by the largest margin over the last year, increasing by 5.5%. Yopa analysed* the current cost…
Read More
Breaking News

Rental price and average salary tracker – January 2026

Seasonal cooling deepens regional rent declines, while affordability pressures remain structurally high Month-on-month rental prices fell across the majority of regions, with particularly pronounced drops in the North East (−10.0%), South West (−8.1%), Yorkshire and Humberside (−7.4%), and Wales (−6.1%), highlighting a clear seasonal slowdown as demand softens post-Christmas. Year-on-year salary requirements show only modest…
Read More