The private rented sector isn’t shrinking – it’s changing with the times, and so should you

Recent research from Countrywide draws attention to a significant drop in the number of residential landlords in the UK over the last two years.

At first glance, this seems to add weight to fears that the private rented sector is currently no place for investors or tenants. (Recent changes to landlord taxation and agency regulation have put pressure on property portfolios as well as housing availability and affordability – the twin legs of the long-running housing crisis.)

More than meets the eye
But look deeper and you might agree it’s not bad news at all. While some landlords are dropping out, rental stock has in fact increased, Countrywide’s numbers show.

The estate agency group estimates that “the number of landlords peaked at 3.72 million in 2015, when there were some 171,000 fewer rented homes than today. In 2017, there are just over 154,000 fewer landlords (3.56 million in total), but the number of rented homes has increased from 4.9 million in 2015 to 5.1 million today”.

The only explanation is that portfolio sizes are, in fact, increasing, the research concludes.

But who are these landlords that are so confidently taking on more properties while others are bowing out (or biting the dust) due to changes in mortgage interest tax relief, higher stamp duty for landlords and tighter mortgage criteria?

Also, where is the rental stock coming from, as the tidal wave of conversions into Airbnb short lets threatens to lay waste to UK housing stock?

The rise of the professional landlord
The common thread is a long-overdue trend in the market – the emergence of professional landlords.

“Increasing regulation in the sector, accompanied by recent changes to income tax relief on mortgage interest payments, seem to be favouring more experienced, professional landlords,” explains Johnny Morris, research director at Countrywide.

What might this new variety look like? Are they any different from the so-called ‘accidental landlords’ dotting the UK rental landscape (who never meant to become landlords and often haven’t built up the necessary knowledge to manage an investment property)?

One fairly visible type of professional landlord is the institutional investor with government backing for a new wave of build-to-rent (BTR) schemes. BTR brings high scalability to rental developments, and has the potential to significantly add to the country’s house-building capacity, thus reducing pressure on the rental market and housing in general.

But whatever they look like, professional landlords also inject much-anticipated standards of tenure and business conduct into the rental sector, which is a boon for tenants and the broader housing market.

Move with the times
These market shifts have serious implications for landlords and agents alike.

One thing is certain – as we proceed down this path of professionalisation, the dynamics of running a modern estate agency will change: dealing with 200 landlords who own one property each is different from dealing with 20 landlords who own 200 properties.

And as the government introduces further regulations, the industry’s survival will depend on its ability to change with changing requirements.

Innovative property technologies offer a proven means to achieve agility and move with the times: Just as technology is able through agile principles to change and flex, so the property market – enabled by technology – can learn to flex and change to remain relevant.

Neil Cobbold

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More
Breaking News

Mortgage completions surged 50 per cent in March amid race to avoid higher stamp duty

March saw highest volume of mortgage completions recorded since September 2021 Homebuyers report now needing an additional £13,530 on top of the property price to cover taxes and fees Three in four have seen housing costs rise, up £126 on average per month Renters’ confidence in their ability to purchase a property within five years…
Read More
Estate Agent Talk

How Technology is Changing the Prime Property Viewing Experience

The world of luxury real estate has always been about delivering a premium, personal experience. But in today’s rapidly evolving digital landscape, even the most traditional sectors are being reshaped by technology—and prime property viewings are no exception. From augmented reality to AI-driven virtual tours, the way buyers interact with high-end properties has changed dramatically.…
Read More
Love or Hate Rightmove
Breaking News

Average two-year fixed mortgage rate for 60% LTV now cheaper than five-year rate

The average two-year fixed mortgage rate for those with a 40% deposit (60% LTV) is now cheaper than the average five-year fixed equivalent, the first time this has happened since the mini-Budget The average two-year fixed, 60% LTV mortgage rate is now 4.18%, while the five-year equivalent is 4.19% The gap between average two-year fixed…
Read More
Overseas Property

How UK Property Investors Can Manage Exchange Rate Risk When Buying Off-Plan Overseas

Off-plan purchases are especially common in developing overseas property markets with a high proportion of international investors. In these less mature markets, a significant share of stock is sold directly by developers, making off-plan transactions a natural sales model. These opportunities appeal to international buyers because they typically require less upfront cash due to extended…
Read More
Breaking News

Foxtons Lettings Market Index – March 2025

London rental market gains momentum as new rental listings surge, Foxtons data shows   March saw a 14% increase in new rental listings across London compared to February Applicant registrations rose by 11% month-on-month in March. Year on year, demand was stable, tracking just 2% below March 2024 levels The average rent in March stood…
Read More