The private rented sector isn’t shrinking – it’s changing with the times, and so should you

Recent research from Countrywide draws attention to a significant drop in the number of residential landlords in the UK over the last two years.

At first glance, this seems to add weight to fears that the private rented sector is currently no place for investors or tenants. (Recent changes to landlord taxation and agency regulation have put pressure on property portfolios as well as housing availability and affordability – the twin legs of the long-running housing crisis.)

More than meets the eye
But look deeper and you might agree it’s not bad news at all. While some landlords are dropping out, rental stock has in fact increased, Countrywide’s numbers show.

The estate agency group estimates that “the number of landlords peaked at 3.72 million in 2015, when there were some 171,000 fewer rented homes than today. In 2017, there are just over 154,000 fewer landlords (3.56 million in total), but the number of rented homes has increased from 4.9 million in 2015 to 5.1 million today”.

The only explanation is that portfolio sizes are, in fact, increasing, the research concludes.

But who are these landlords that are so confidently taking on more properties while others are bowing out (or biting the dust) due to changes in mortgage interest tax relief, higher stamp duty for landlords and tighter mortgage criteria?

Also, where is the rental stock coming from, as the tidal wave of conversions into Airbnb short lets threatens to lay waste to UK housing stock?

The rise of the professional landlord
The common thread is a long-overdue trend in the market – the emergence of professional landlords.

“Increasing regulation in the sector, accompanied by recent changes to income tax relief on mortgage interest payments, seem to be favouring more experienced, professional landlords,” explains Johnny Morris, research director at Countrywide.

What might this new variety look like? Are they any different from the so-called ‘accidental landlords’ dotting the UK rental landscape (who never meant to become landlords and often haven’t built up the necessary knowledge to manage an investment property)?

One fairly visible type of professional landlord is the institutional investor with government backing for a new wave of build-to-rent (BTR) schemes. BTR brings high scalability to rental developments, and has the potential to significantly add to the country’s house-building capacity, thus reducing pressure on the rental market and housing in general.

But whatever they look like, professional landlords also inject much-anticipated standards of tenure and business conduct into the rental sector, which is a boon for tenants and the broader housing market.

Move with the times
These market shifts have serious implications for landlords and agents alike.

One thing is certain – as we proceed down this path of professionalisation, the dynamics of running a modern estate agency will change: dealing with 200 landlords who own one property each is different from dealing with 20 landlords who own 200 properties.

And as the government introduces further regulations, the industry’s survival will depend on its ability to change with changing requirements.

Innovative property technologies offer a proven means to achieve agility and move with the times: Just as technology is able through agile principles to change and flex, so the property market – enabled by technology – can learn to flex and change to remain relevant.

Neil Cobbold

You May Also Enjoy

Estate Agent Talk

Get Fast and Reliable Basement Flood Cleaning Services

Having water in your basement is awful. It could be because of a storm, busted pipe, or bad sump pump. Whatever the reason, water damage in your basement has disastrous effects if not dealt with. Basement Flood Cleaning Services are what you need. They will dry it out, disinfect the floor, and have your basement…
Read More
Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More
Breaking News

London lettings market bolstered by record supply and resilient renter demand

· Supply conditions improved materially in July, with almost 50,000 new rental listings recorded, up 4% from June and 12% higher than July 2024. This represents the highest monthly volume in the last four years. · Renter demand strengthened notably in July, with a 25% uplift in new applicant registrations month-on-month. Compared with July 2024,…
Read More
Breaking News

Bridging finance key in driving uplift in auction activity

The latest analysis from specialist lender, Octane Capital, has revealed that auction sales across England have climbed by almost 9% over the past year, with auction buyers increasingly turning to bridging finance to meet strict completion deadlines and capitalise on below-market investment opportunities. Octane Capital analysed the latest figures* on both the volume of auction…
Read More