Properties completing on Valentine’s Day sell for 8% more <3

February 14, 2020

If anyone is in need of a bit of love this Valentine’s Day it’s the UK property market having been ghosted, neglected and avoided by buyers and sellers for the best part of the last three years. But the latest research by lettings and sales agent, Benham and Reeves, has found that the property market has been spreading the love to those completing on Valentine’s Day despite this.

Valentine’s Day Sold Prices

Based on sold price records, Benham and Reeves looked at the average sold price on 14th February over the last three years and how it compared to transactions across England and Wales over the rest of the year.

The data shows that last year, over 2,000 homebuyers sealed the deal on V.Day with those home sellers breaking it off with their current property doing so with an average sold price of £317,993, 8% more than sold prices across the rest of the year.

The previous year V.Day sold prices hit £331,062, a 12% jump above the rest of the year, with 2017 seeing an increase of 7% in sold prices on V.Day when compared to the rest of the year.

Most Expensive and Least Expensive

Apparently there’s someone out there for everyone and the same applies within the nation’s property market.

Last year the difference between the most and least expensive Valentine’s Day sales was a huge 30,979%, with the most expensive sale, a terraced house in Kensington and Chelsea’s St James’s Garden, going for £5,905,000. The most affordable was the sale of a terraced house in Durham’s Wheatley Hill for just £19,000.

Director of Benham and Reeves, Marc von Grundherr, commented: 

“If you’re looking for that special someone that will stick with you through thick and thin, the good and the bad, and remain consistently reliable, look no further than the nation’s property market.

While we’ve seen some tough times of late, the future is looking bright now we’ve broken up with the EU, and our departure has helped us discover a newfound level of confidence where buying and selling is concerned.

However, if you have been lucky enough to secure a sale on Valentine’s Day over the last three years, chances are you’ve defied the Brexit blues and sold for a higher price than you might have throughout the rest of the year.”

Valentine’s day average sold prices
Year
Valentine’s Day Sold Prices
Valentine’s Day Sales
Overall average price
% difference Vday vs overall
2019
£317,993
2205
£294,489
8%
2018
£331,062
1858
£294,429
12%
2017
£309,532
1556
£290,321
7%
Most expensive Valentine’s Day property sales
Year
Price
property type
street
district
county
2019
£5,905,000
T
ST JAMES’S GARDENS
KENSINGTON AND CHELSEA
GREATER LONDON
2018
£3,545,000
D
WILDWOOD ROAD
BARNET
GREATER LONDON
2017
£2,875,000
F
BOURDON STREET
CITY OF WESTMINSTER
GREATER LONDON
Most affordable Valentine’s Day property sales
Year
Price
property type
street
district
county
2019
£19,000
T
GREENHILLS TERRACE
COUNTY DURHAM
COUNTY DURHAM
2018
£27,000
T
ROYDS STREET
HYNDBURN
LANCASHIRE
2017
£19,000
T
DENT STREET
HARTLEPOOL
HARTLEPOOL

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