Property in the South East: Sound investment or money pit?

Property for sale

The affordability of homes in the South East of England has always been concerning, with only London overshadowing the soaring house values across the area. However, as Brexit threatens to deflate (if not burst) the bubble of London property prices, the attention of buyers has wandered to further afield to see if their money could be better spent elsewhere.

Why choose the South East?

Rural estates, pretty towns and coastal life is readily available across Hampshire, Surrey, Sussex and Kent. The counties have historical connections to wealth and prestige, and being satellite areas to the capital means that they continue to be in high-demand, boosting prices further. As a result, it might seem like anyone that has been priced out of property in London (or simply doesn’t want to take the risk of plummeting values post-Brexit), could find an attractive deal here.

How does the South East compare with London?

According to Rightmove, the average sale price in the South East over the last 12 months was £395,193. Terraced homes made up the majority of sales, selling for an average of £341,080. You only need to see the average sale price in London over the same period (£627,818) to realise why property investment in the southern Home Counties might look appealing. Don’t be entirely fooled, though. Of the most expensive locations to buy a home outside of London, almost all of them are found in the South East.

Although the average sale price has dropped slightly over the course of the year, the South East has historically held value very well, encouraging investors to look at the long-term picture. Plus, the proximity to London and high quality of life in general means that rental yields remain strong (average of £699 per week).

What are the risks with buying a property in the South East?

At the moment, house values are uncertain. Asking prices in many areas aren’t being met and it’s unclear how long this downward trend will continue. Where is the cut off point between getting a good deal and risking serious negative equity? It usually depends on how long you can afford to wait-out the market.

The current affordability issues and questionable future of property values means that a lot of potential buyers are staying put instead of risking their savings. It means that there might be less competition out there, but buyers are nervous too.

Why might property in the South East be a wise investment?

As we’ve mentioned, property in the South East of England tends to hold its value well, even if the market is currently looking shaky. Although prices are currently falling, it’s really not by the dramatic amounts that headlines would have you believe. With limited development space due to green belt restriction, the demand is only going to increase while supply is stifled.

This is particularly apparent in hubs of young professionals. In Brighton, for example, The Property Pod comments that house sales have slowed, but the rental market is buoyant for properties that are competitively priced. If you can afford to get on the property ladder here, playing the long game here and investing in a buy-to-let could potentially be very lucrative.

How can you make the best choice?

As with any property investment, it comes down to weighing up the potential risks and how prepared you are to weather them financially. Can you afford to wait until after Brexit? Are you happy to take a short-term hit for a long-term gain?

A key message across the industry is to understand what you’re buying. Professional valuations – rather than simply estate agent sales pitches – inform you about a property’s current market value so you can make an educated offer or negotiation. Property surveyors at Carter Fielding comment that commissioning a survey report is increasingly important, so you’re aware of any drawbacks or defects before purchase. If you decide that buying a property before values stabilise (or jump back up) is the right move, the last thing you want to add to the bill is a large repair cost.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Guy Fawkes Night set to fizzle out for UK households

Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More →
Breaking News

Budget tax raid could hit landlords for £3,500 a year

Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More →
Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →
Letting Agent Talk

How to future-proof a rental property for changing tenant expectations

Over the past decade or so, tenants have become far more discerning. For more and more people, renting is a long-term prospect and today’s tenants expect their homes to be as safe and comfortable as any home they would own themselves. And as legislation around standards and health and safety in the private rented sector…
Read More →
Breaking News

More than a third of homes undergo price reduction

The latest research from GetAgent.co.uk has revealed that more than a third (34.4%) of homes sold subject to contract (SSTC) across Britain’s major cities have undergone an asking price reduction, with this figure climbing to more than half in Bournemouth, raising questions over whether sellers, and their agents, are pricing their properties realistically when first…
Read More →