Real Estate Marketing: Combining Print and Digital

The property market has seen a lot of growth in the last year. Despite the economy contracting by 10% since the start of the pandemic, UK house prices have soared, with the Land Registry’s UK House Price Index revealing that property prices increased by 1.2% month-on-month and by 8.5% year-on-year in December.

People are buying at these increased prices, too. This is probably largely down to the Stamp Duty holiday being extended to June 2021. This suspension of the tax has been in place since last year and is considered one of the main reasons behind the flurry of interest from buyers.

However, while business is booming for estate agents, marketing should still be a priority – especially as it’s time to look to what happens after June when Stamp Duty returns. How estate businesses market their services is important, not just now, but in the future. Here’s a look at some of the options available.

Print marketing

Print is a form of offline marketing that has always worked well for estate agents. As most high street agents are based in residential areas, there is a feeling of familiarity by having these property professionals right on the doorstep. Therefore, print marketing is likely to work well here, as the estate agent is a local brand.

Newsletters detailing current services and properties on the market are a great way to generate interest. Dropping these through the doors of residents in the area means exposure. Plus, there’s the chance that, even if the homeowner wasn’t thinking of selling before, they might be swayed if they see what’s available in the area for their budget.

Similarly, brochures are a great way to showcase what’s on offer. These are a more involved roundup of properties on the market and are well placed in estate agent shops where potential buyers can pick up the latest brochure and look through the different properties in their own time.

Staying in-store, banners are an eye-catching way of drawing attention to the business. Perhaps there’s a deal on to shout about? Or maybe it’s a tool to showcase new branding? A banner adds a sleek look both in the window of the estate agent and also further inside the branch.

Flyers are a snappy way of getting your message across, too. Many estate agents are creating leaflets asking homeowners if they’re thinking of moving and if so, to consider the estate agent for the sale. This is a clear, concise way to get the message across.

Online marketing

Offline marketing works well, but it’s even more effective when combined with a great online campaign. From flyers to brochures, banners to newsletters, it’s worth pointing customers to the website, too. Here, estate agents can reinforce the messaging on the print materials, from detailing the latest deals to showing off the current properties.

Additionally, the site can introduce team members, adding to the feeling of familiarity and reminding customers that the nearest branch is just down the road. Blogs work well, too. Here, the estate agents can discuss local and national property news, cover current updates and information about the branch, and make the content relevant to customers.

Perhaps most importantly, the site will need contact details. How will customers get in touch about the property they’ve seen? What’s the best way to book a viewing? Laying all of this out online will help potential buyers and reflect the business in a good light.

So, by combining print and online marketing, it’s possible for property businesses to attract potential buyers and maintain a great reputation in the area.

EAN Breaking News

Breaking News from the team at Estate Agent Networking. Have a new story to share with us? Then please get in contact today! When and where we can we will refer to third party websites with a 'live link back' where news was released first.

You May Also Enjoy

Breaking News

A third of UK homes for sale are ‘chain-free’ reports Zoopla

Recent tax changes and incoming council tax premiums for second homes have unsettled property investors and second homeowners with some now looking to sell One week on from the Autumn budget, buyer enquiries for homes that are chain-free are 33 per cent higher compared to those not advertised as chain-free 41 per cent of two…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker 06/11/24

The average 5-year fixed mortgage rate is now 4.66%, down from 5.33% a year ago The average 2-year fixed mortgage rate is now 4.92%, down from 5.76% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.69%, down from 5.40% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.05%, down from 4.91% a year ago The average monthly mortgage payment on a…
Read More
Overseas Property

Top reasons to consider buying a luxury villa in Phuket Thailand

Those who have worked hard for many years are often looking for ways to invest their cash so that they can enjoy life to the max in their advancing years. Some might decide to dabble in the stock market or insurance policies to enhance their savings, while others might look to purchase something more physical…
Read More
How to add value to your home
Estate Agent Talk

5 Top Tips for Running a Business From Home

Have you ever wanted to start and run your own business from home? Although it’s an incredibly rewarding experience, it can be tough to set up and know where to start, especially if you have no business experience or background! Whether you want to run a small business, or have grand ambitions for eventual expansion,…
Read More
Estate Agent Talk

The Importance of Time Management for Real Estate Investors

Time is one of the most valuable assets for real estate investors, especially when juggling multiple projects, clients, and market trends. Without a strong grip on time management, getting bogged down in tasks that don’t drive growth is easy. You see, every minute spent on admin tasks or low-value activities is a minute that could…
Read More
Estate Agent Talk

Transforming Your Condo into a Next-Gen Smart Home Experience

Gone are the days when we must get up to press a button on the TV to adjust the volume, use actual keys to unlock doorknobs, or turn a knob to control the air conditioning unit's thermostat. These days, all we have to do is sit pretty on our couches, let technology do its work,…
Read More