Five real estate opportunities to watch out for in 2025
By Daniel Austin, CEO and co-founder at ASK Partners
The UK real estate market in 2025 is set to offer a diverse range of opportunities. Key growth areas include build-to-rent (BTR), co-living spaces, student housing, hotels and offices. These sectors present promising avenues for investment despite ongoing economic uncertainties. However, navigating challenges such as tax increases, inflationary pressures, and tightening environmental regulations will be crucial. While 2024 proved challenging, marked by recovery from the 2020 lockdown and shifts in interest rate policy, ASK successfully navigated these hurdles. By bolstering our loan book with income-producing assets, the firm has mitigated default risks, completing 20 loans in the year to end of October, and has now £1.7 billion without capital loss. With a clear understanding of emerging trends and a commitment to innovative strategies, ASK believes that investors in 2025 can position themselves to achieve significant returns in this evolving market.
Build-to-Rent developments
BTR developments continue to shine as a promising investment class, especially in high-demand urban areas like London, Manchester, and Birmingham. These projects cater to the surging demand for rental housing, driven by a growing population and the UK’s ongoing housing crisis. Government initiatives and policies are further encouraging BTR growth, making it an appealing long-term strategy for investors. Rents have continued to rise; however, affordability has started to bite, making it harder to cover rising construction costs. Additionally, regulatory frameworks demand heightened quality standards, which can slow project timelines. Nevertheless, strategic planning and careful site selection in prime areas can mitigate these risks, ensuring robust rental yields and sustainable growth.
Co-living
Co-living is emerging as one of the most promising real estate opportunities for 2025, driven by shifting demographics and changing lifestyle preferences. As urbanisation accelerates and housing affordability challenges persist, particularly in major cities, co-living offers a cost-effective and flexible alternative for young professionals, remote workers, and digital nomads. This model capitalises on shared living spaces combined with private quarters, fostering community while maximising space efficiency, a key advantage for developers. Additionally, it aligns with the growing demand for sustainability by reducing per-capita resource use. The sector benefits from rising interest in experiential living and is underpinned by strong rental yields and scalable business models, often enhanced by tech-enabled management platforms. As investors seek resilient asset classes, co-living stands out for its ability to adapt to modern living trends, making it a lucrative, forward-thinking addition to real estate portfolios.
Hotels
The UK hotel sector is emerging as a standout real estate investment opportunity. Despite broader market caution, transaction volumes are rising, with developers and operators adapting creatively to shifting guest demands. The sector has rebounded strongly, nearing pre-pandemic performance levels, with £4.5 billion transacted so far and projections of £6 billion by year-end. London and Edinburgh lead growth, with regional demand for golf and spa retreats boosting revenues by 12.5%. Hotels’ dynamic nature, including flexible pricing that hedges against inflation, drives investor appeal, especially among wealthy individuals and family offices. Innovations like aparthotels and hybrid hospitality hubs cater to evolving corporate travel and lifestyle preferences. However, challenges remain, including rising costs, regulatory hurdles, and the cyclical nature of the market. Conversion projects and creative financing will play a key role in overcoming these obstacles. For savvy investors, the sector offers strong potential for returns amid this transformation.
Student living
Student living continues to thrive as a standout sector in real estate, offering resilience and strong growth potential in a challenging market and yields stable between 4.5% and 5.5%. University towns like Oxford, Cambridge, and Bristol lead the way, driven by consistent demand, double-digit rental growth post-COVID, and rising numbers of international students seeking high-quality accommodation. Investors who understand the cyclical dynamics of these cities, shaped by league table performance and regional factors, are well-placed to capitalise. New approaches are reshaping the market, with firms creating funds for forward-funded or joint-venture projects to bypass traditional private equity reliance. However, developers face headwinds, including rising refinancing costs and stricter lending criteria. Collaboration is growing, with calls for a special-purpose lobbying group to unite universities, councils, and developers in overcoming sector barriers. Amid strong demand, robust returns, and creative solutions, student living stands out as a compelling investment opportunity for 2025.
Offices
The office sector has reinvented itself post-COVID, adapting to hybrid working and new workforce expectations. After a challenging 2023 marked by declining values and hesitant decision-making, 2024 has brought stability. Experts suggest the market may have bottomed out, offering opportunities for patient investors. Rental growth is now driving value enhancement in prime assets, while refinancing challenges persist for distressed properties which don’t meet minimum EPC standards. Flexible and hybrid workspaces are particularly appealing, enabling landlords to meet diverse tenant needs and foster dynamic ecosystems. London’s office market is a global standout, with occupancy exceeding pre-pandemic levels and ranking third worldwide. Developments like Google’s King’s Cross headquarters showcase how innovative design can influence market trends. As demand grows for modern, sustainable, and flexible spaces, prime assets in the office market will remain a key component of long-term real estate strategies heading into 2025.
Conclusion
The UK real estate market in 2025 presents a landscape rich with opportunity but demands a nuanced and strategic approach to thrive amidst economic headwinds. Embracing innovative living concepts and integrating sustainable technologies will unlock new avenues for growth. Success in this dynamic environment will favour those who remain agile, forward-thinking, and well-informed, positioning themselves not just to adapt to the challenges but to capitalise on the opportunities of the year ahead.
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