Why put fake furniture into a house you are trying to market? We all know presentation is key when trying to attract a buyer, so using CGI furniture (computer generated) is a cost-effective way to dress a property and really show the try potential of the space. There are many other great reasons to use virtual furnishing to enhance your marketing materials but these are our top 6 for this week:)
TIME: Save time marketing properties. Attract the right target market more quickly and increase the number of potential viewings.You will have more interest in a property that looks great online than an empty open space. People are attracted to images that are aesthetically pleasing so provide them with a photo where they think wow, I would love to see this property!
COST: You can save your client hundreds if not thousands of pounds by virtually staging and furnishing a property. No escalating budgets, no risk at the furniture being damaged, no time wasted waiting for delivery or set up and no risk of the wrong furniture being delivered. A simple, cost effect and headache free solution to ensuring that a property can be marketed at its full potential.
SPACE: Show how a room could be utilised and sell the lifestyle of a property. It can be hard for potential buyers to visualise what a room could be when they are faced with four white walls and a beige carpet. Enable them to connect emotionally to a property by showing them the possibilities. A living room where they can relax and see themselves on a Sunday afternoon reading the paper or watching a film, a bedroom with beautiful accessories and soft furnishings, that’s a sanctuary from a busy working life. Show how the space can be their new home.
ATTENTION: Capture online attention with stunning property images and stand out from your competitors. Show how your portfolio of properties is always presented beautifully. This will not only reflect in your marketing but in your reputation of knowing how to attract the right buyers and provide the best services.
TECHNOLOGY: Show your clients you’re up to date with the latest technology, trends and marketing techniques. They will appreciate that you are using the best tools to achieve the best return for them on their investments.
EXPECTATIONS: In today’s world people are expecting more and more from those who provide them with a professional service. The average standard is so much higher. Exceed your client’s expectations by providing them with a solution that’s convenient and non-time consuming by marketing their property with virtual furnishing.
Written by Shannon Sheridan – [email protected]
Author: Estate Agent Networking UK
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