Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Property auctions generate complaints at four times the rate of the wider housing market

Property auctions account for just 2% of home sales but generate more than four times their share of complaints, according to a new insight report by the Property Ombudsman. The report highlights that while auctions remain a relatively small part of the wider residential property market, they are generating a disproportionately high level of consumer…
Read More →
Breaking News

UK rents see upward trend in early 2026

Lomond’s report finds UK average rents rise to £1,384pcm in the first three months of 2026, compared to 2025. Average rent in London reaches £2,339pcm, 69% higher than the UK average. Kent records the network’s highest rental uptick of +9%, in early 2026. Tenant demand strengthens with a +28% increase in viewings activity in 2026.   Lomond observed the average rent across its network of lettings…
Read More →
Breaking News

Landlord repossessions rose 6% ahead of Renters’ Rights Act

Landlord possession claims rose by almost 6% in the first quarter of 2026 as property owners moved to regain control of homes before the Renters’ Rights Act came into force on 1 May, according to analysis by LegalforLandlords. LegalforLandlords analysed the latest repossession data* and found that during Q1 2026, a total of 22,733 possession…
Read More →
Letting Agent Talk

Tenant confidence in RRA compliance sits at just 32%

Barely a third of managed tenants believe their management company is compliant following RRA changes   The latest insight from property management specialist, Rushbrook & Rathbone, reveals that whilst managing agents had until 31st May to distribute new documentation following the latest RRA implementations, almost 60% of tenants living in managed properties have seen no changes…
Read More →
Breaking News

Six issues that make your property unmortgageable

The latest market insight from House Buyer Bureau has revealed six common issues that could see a homeowner’s property deemed unmortgageable by lenders, drastically reducing the pool of potential buyers and making it far harder to sell on the open market. House Buyer Bureau analysed some of the most common reasons properties fail lender criteria, alongside the…
Read More →
Breaking News

Homebuyers could make over £26,000 before completion

Buying off-plan: London homebuyers could make over £26,000 before completion The latest research from Foxtons has found that buying a home off-plan can deliver a significant financial uplift, with London buyers potentially making more than £26,000 in added value before they’ve even picked up the keys to their new home. Foxtons analysed average monthly new-build…
Read More →