Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Rental price and average salary tracker – May 2026

Scottish Rent Surge Drives Regional Growth as Affordability Pressures Persist Across UK Scotland recorded the strongest monthly rental growth of any UK region, with average rents rising from £1,167 in April to £1,257 in May (+7.7%), pushing the typical salary required to secure a home to £37,710. London average monthly costs increased from £2,259 to…
Read More →
Letting Agent Talk

Rental yields climb across London

Tower Hamlets and Newham deliver strongest buy-to-let returns as rental yields climb across London   The latest research from London lettings and estate agent, Benham and Reeves, reveals that Tower Hamlets and Newham currently offer the strongest rental yields for buy-to-let landlords, having also recorded the largest annual increases in rental yield across all London…
Read More →
Overseas Property

World Cup host cities have seen house prices climb by 44%

World Cup host cities have seen house prices climb by 44% since 2026 tournament announcement   The latest analysis from Enness Global has revealed that property values across the cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded in 2018, highlighting…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

Nearly Third of Homebuyers Choose Conveyancer Recommended by Estate Agent

New research from Lyons Bowe Solicitors has revealed that nearly a third of homebuyers choose a conveyancer recommended by their estate agent, while only 40% compare multiple firms before making a decision. The findings come at a challenging time for the UK housing market. According to the latest Zoopla House Price Index, annual homebuyer demand…
Read More →
Estate Agent Talk

FCA proposals to boost mortgages supply for underserved markets

Comments from Julian Sampson, Partner and Head of Lending Department at TWM Solicitors, a leading commercial law firm.   The FCA is announcing mortgage rule changes that should improve the supply of mortgages to underserved markets such as the self-employed, the elderly and borrowers with weak credit histories. Julian Sampson says, “There are still significant parts…
Read More →
Breaking News

Breaking Property News 9/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Why on earth is a tenant app exhibiting at an event for letting agents and landlords? Well known and respected lettings industry CEO Adam Pigott of Openbrix/tlyfe explains the logic behind showing a ‘tenant lifetime app’ at a premier agency event where there will be no tenants.…
Read More →