Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Is it worth buying a fixer-upper property?

The latest research from eXp UK reveals that fixer-upper homes can be picked up for an average saving of more than £44,000, but when the cost of renovating the property is accounted for do homebuyers actually stand to make a saving? And what chance do buyers have of finding one on today’s market? Fixer-uppers are…
Read More →
Breaking News

Nottingham letting agents are the busiest in Britain

The latest research from Propoly reveals that across Britain’s major cities, there are an average of 13.5 rental listings for each single letting agency branch, with the nation’s busiest agents found in Nottingham where this figure climbs to 35 properties per professional. Propoly has analysed the estimated number of current rental listings in 21 of…
Read More →
Breaking News

The six protections every new-build buyer must check before signing

With 53% of homebuyers saying they would prefer a new build, demand remains high, but so do the risks if buyers fail to ask the right questions. Buying a new build often means committing to a property that is not yet finished, which makes the small print just as important. Without these protections, buyers risk…
Read More →
Breaking News

Rental price and average salary tracker – February 2026

Regional divergence replaces winter slowdown as rental market shows mixed February movement Month-on-month rental prices showed a mixed picture in February. Notable increases were recorded in the East Midlands (+3.4%), North West (+2.8%), Scotland (+2.7%) and South East (+2.0%), suggesting demand has firmed in several areas. However, Northern Ireland (−6.6%), West Midlands (−1.3%), East of…
Read More →
Breaking News

UK property sector gender pay gap keeps getting wider

UK property sector gender pay gap keeps getting wider and It now has the fourth largest gap across all UK industries The latest research from Yopa reveals that real estate remains one of the UK’s worst-performing industries when it comes to the gender pay gap, ranking as the fourth largest across all sectors after widening…
Read More →
Rightmove logo
Breaking News

Britain’s most expensive streets revealed

The latest edition of Rightmove’s Most Expensive Streets report reveals that Winnington Road in Barnet, London, retains its position as Great Britain’s most expensive street, with an average asking price of £12,538,095 Chester Square in Westminster is second, with an average asking price of £11,546,428 and The Bishops Avenue in Barnet is third, with a price tag of £8,930,650 East Road…
Read More →