Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Letting Agent Talk

Spring clean drives high maintenance bill for landlord

The latest market insight from property management specialist, Rushbrook & Rathbone, suggests that property maintenance spend is set to surge in April, as the annual ‘spring clean’ by landlords saw the month account for the second highest proportion of total annual maintenance spend in 2025, as well as the largest average spend per work order. Rushbrook…
Read More →
Breaking News

65% of homebuyers blame slow process on conveyancers

The latest research from Lyons Bowe reveals that 65% of recent homebuyers say the conveyancing process was the slowest part of their buying process, with a quarter saying the legal back and forth took more than 16 weeks to complete. Lyons Bowe commissioned a survey of 1,000 UK homeowners who made a purchase in the past…
Read More →
Breaking News

UK Construction Activity Collapses

Glenigan’s April Construction Index uncovers an industry struggling to cushion the blows from ongoing international conflict and a persistently weak economy. Work starting on-site declined by 17% compared to Q4, remaining 18% below 2025 levels. Residential construction starts dropped by 13% during the Index period and fell by 30% against 2025 figures. Non-residential project-starts dipped…
Read More →
Breaking News

Homebuyer demand down in Q1 2026

Buyer demand slips in Q1 2026, with South of England outperformed by North and Midlands The latest Sales Demand Index from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q1 2026. The analysis also reveals a clear north-south divide with counties located in the midlands or north of the country recording…
Read More →
Letting Agent Talk

Check your rights now or risk being caught out by new rental laws

Renters have been urged to check their rights now or risk being caught out, as sweeping new laws prepare to transform the rental market from May. The warning comes ahead of the Renters’ Rights Act, with major reforms set to affect millions of tenants, fundamentally changing how tenancies are managed and challenged. Housing law expert…
Read More →
Breaking News

East London dominates on annual growth for property values over the last decade

The latest analysis by Foxtons has revealed that, alongside a consistent average annual rate of growth in property values of 1.3% across the capital over the last decade, the east of London dominates when it comes to stand out borough performance – with Redbridge, Havering and Barking and Dagenham topping the table for house price…
Read More →