Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

London rents outperform property values

The latest research by London lettings and estate agent, Benham and Reeves, has revealed that rental growth has outperformed house price growth across 26 of London’s 32 boroughs since the start of the year, with rents continuing to climb despite weaker property price performance across much of the capital. Benham and Reeves analysed the average…
Read More →
Breaking News

Rental property availability falls

The number of rental properties available across England fell by 12.1% during the third quarter of 2026, according to new analysis by Dwelly, highlighting an increasingly competitive rental market in many parts of the country. Dwelly is one of the UK’s largest rental property management groups, with more than 15,000 properties under management. The firm’s…
Read More →
Breaking News

Average advertised rents surpass £1,400 for the first time

The average advertised rent of homes outside London has risen to a new record of £1,418 per calendar month, up 1.5% this quarter: Despite a new record rent, annual rental growth has returned to a more stable level of +2.4% Number of available rental homes nationally is 2% lower than a year ago, while renter…
Read More →
Breaking News

Barclays unlocks wider mortgage access for company directors

Limited company directors who meet the income threshold can now have their Profit After Tax (PAT) considered in their affordability assessment regardless of property value The change means that, for a wider group of limited company directors, Barclays will consider a fuller view of the applicant’s income The update is the latest in a series…
Read More →
Breaking News

Homebuyer demand fall in Q3

The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q3 2026. The analysis shows that just five counties managed positive growth during the quarter, suggesting that buyers may be holding back, adopting a wait-and-see approach ahead of what promises to be a vital Autumn Budget –…
Read More →
Estate Agent Talk

Alterations can change a property’s rebuild cost

‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More →