Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Nationwide extends six times lending to home movers and remortgage

Nationwide enhances support for people looking to move up the property ladder or get a new mortgage deal Five-fold increase in Nationwide loans to first-time buyers at or above 5.5x income in 2025, compared to 2024 Increased first-time buyer support follows regulatory changes to improve affordability Nationwide is today announcing a major boost to the…
Read More →
Breaking News

Breaking Property News – 21/1/2026

Daily bite-sized proptech and property news in partnership with Proptech-X.   Jon Cooke steps down as Non-Executive Director at GPEA Jon Cooke will continue to focus on innovation within the property sector Jon Cooke has stepped down from his role as Non-Executive Director at GPEA, the business that owned Fine & Country and The Guild…
Read More →
Breaking News

UK Finance Buy-to-Let Mortgage Market Update

UK Finance today releases its buy-to-let (BTL) mortgage market update for Q3 2025, looking at trends in lending to borrowers accessing the market. In Q3 2025 there were 59,467 new buy-to-let loans advanced in the UK, worth £10.9 billion. This was up quite significantly compared with the same quarter in the previous year, 22.7 per…
Read More →
Breaking News

ONS Private Rent and House Prices Index

Average UK monthly private rents increased by 4.0%, to £1,368, in the 12 months to December 2025 (provisional estimate); this annual growth rate is down from 4.4% in the 12 months to November 2025. Average rents increased to £1,424 (3.9%) in England, £822 (5.7%) in Wales, and £1,018 (2.8%) in Scotland, in the 12 months…
Read More →
Breaking News

UK House Price Index November 2025

The latest index shows that: The average monthly rate of house price growth in November was +0.3%. Average UK house price annual inflation was 2.5% in the 12 months to November 2025, up from the revised estimate of 1.9% in the 12 months to October 2025. As a result, the average UK house price currently…
Read More →
Breaking News

Industry Comment on UK inflation rising to 3.4%

UK inflation rises for the first time in 5 months. Industry reactions on UK inflation rising to 3.4% Nathan Emerson, CEO of Propertymark: “To witness inflation creep back upwards again will no doubt be disappointing for many consumers who will have been hoping to see a drop as we move further into the first quarter…
Read More →