Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Annual house price growth slows in June

The latest Nationwide House Price Index for June 2026 shows that: House prices fell by -0.0% between May 2026 and June 2026. Annual house price growth increased to 2.2% in June 2026, up from 1.7% in May 2026. The average UK house price for June 2026 now stands at £277,484, down slightly from £278,024 in…
Read More →
Breaking News

Nationwide House Price Index May 2026

UK annual house price growth picked up to 3.0% in April, from 2.2% in March House prices were up 0.4% month on month Headlines Apr-26 Mar-26 Monthly Index* 554.8 552.7 Monthly Change* 0.4% 0.9% Annual Change 3.0% 2.2% Average Price (not seasonally adjusted) £278,880 £277,186 * Seasonally adjusted figure (note that monthly % changes are…
Read More →
Breaking News

Breaking Property News 30/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   8% of commercial real estate investors and owners have started AI pilots – the reasons why most fail Only 5% of CRE operators achieve most of their AI program goals According to JLL’s 2025 Global Real Estate Technology Survey of more than 1,500 senior…
Read More →
Rightmove logo
Breaking News

What the average asking price buys across Great Britain

New analysis from the UK’s largest property platform Rightmove reveals what buyers can get for the current average asking price of a home, at approximately £378,000 The analysis shows that in some areas, buyers can find five-bedroom homes for around the national average asking price, whereas in other areas it is only a flat or studio that buyers can afford There are clear…
Read More →
Breaking News

3 in 5 homes listed for sale since January are still on the market

Higher mortgage rates and political uncertainty hits housing sales with three in five homes since January still searching for a buyer   Three in five homes listed for sale since January are still on the market – with sales agreed over the last 4 weeks -7% lower than last year Buyer demand has also fallen…
Read More →
Breaking News

Mortgage approvals down 11% in May

The latest mortgage approval data from the Bank of England show that: –   Mortgage approvals on house purchases for May sat at 56,205 down (-14.9%) from 66,034 seen in April. Approvals are down (-10.8%) when compared to the 62,980 seen in May 2025. This annual decline was expected due to wider political and economic uncertainty;…
Read More →