Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Breaking Property News 16/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The Housing Market Does Not Need Saving: It Needs De-Risking   Thought leadership by Olivier Jauniaux, Founder of NestLink   “Everything starts with a good home,” Andy Burnham told a hall full of highly hopeful supporters at the People’s History Museum in Manchester in June 2026, in the…
Read More →
Breaking News

Why the postcode can make a big difference to your rebuild costs

93% of UK properties are insured for the wrong amount, according to research by RebuildCostASSESSMENT.com. The regional breakdown behind this figure shows why location still matters when calculating rebuild values. National figures demonstrate the scale of the issue and regional data helps show where inaccurate sums insured are more common. “Two similar properties in different…
Read More →
Rightmove logo
Breaking News

New record rents as rental supply falls for first time since 2022

The average advertised rent of homes outside London has risen by 1.9% this quarter to a new record of £1,397 per calendar month, the first quarterly rent record since Q3 2025: The average advertised rents outside London is now 2.3% higher than a year ago, an increase from 1.6% last quarter London also reaches a…
Read More →
Breaking News

Our predictions for the property market in the second half of 2026

Allison Thompson, Chief Lettings Officer, Leaders part of LRG. There is a lot going on right now that’s impacting the property market, both in terms of direct legislation and the wider economy: Global conflicts affecting consumer confidence and interest rates Ongoing cost of living issues challenging affordability for homeowners and renters The recent introduction of…
Read More →
Breaking News

Breaking Property News 14/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   REVIEW: The Future of Real Estate Education: From Pedagogy to Technology Author Mr. Hugh Kelly, Ph.D., CRE Emeritus   Edited by Karen M. McGrath, Elaine M. Worzala, and Pernille H. Christensen. (Routledge, New York and London, 2026). 330 pp. ISBN 9781032625041. Paperback $70.99; hardcover $170.00; ebook…
Read More →
Breaking News

Why 2026 is redefining responsibility in the private rented sector

The landlord rulebook has changed  Insurance experts warn that understanding where landlord obligations end and tenant responsibilities begin has never been more important, following the biggest legislative shake-up of the rental market in a generation. The implementation of the Renters’ Rights Act on 1st May 2026 has transformed the relationship between landlords and tenants, introducing…
Read More →