Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Rental price and average salary tracker – April 2026

Mixed Rental Trends Emerge Across UK as Regional Price Gaps Widen Scotland recorded one of the strongest monthly increases, with average rents rising from £1,123 to £1,167 (+3.9% month-on-month), reinforcing continued upward pressure in the Scottish rental market. Northern Ireland also saw significant growth, with rents increasing from £887 to £920 (+3.7%), alongside a fall…
Read More →
Breaking News

Seller over-expectation still impacting market

Home sellers still overpricing as just two regions see realistic price expectations The latest internal data analysis from House Buyer Bureau has found that just two regions, London and the South East, are currently seeing seller expectations align with market reality, whilst the rest of the country continues to price above market value, contributing to…
Read More →
Breaking News

Fledgling homeowners cut costs by taking on fixer-uppers to achieve dream home

66% of first-time buyers bought a cheaper home because it needed DIY or renovation work done Many choosing a ‘fixer-upper’ were able to buy in their preferred location, add value and put their stamp on it DIY almost mandatory among first-time buyers, with 93% completing at least one project since moving in But three quarters…
Read More →
Breaking News

House Price Index for April 2026 – Thoughts from the Indutry

The latest Halifax House Price Index for April 2026 shows that: – On a monthly basis, house prices remained largely static, down by just -0.1% between March and April 2026. Annually, house prices were up 0.4%, albeit this rate of annual growth had slowed from 0.8% the previous month. As a result, the average house…
Read More →
Breaking News

House prices remained broadly stable in April

• House prices edged down -0.1% in April, following a -0.5% fall in March • Average property price now £299,313, compared with £299,609 in March • Annual growth slowed to +0.4%, from +0.8% in March • Northern Ireland continues to record the strongest annual growth at +7.6%   Amanda Bryden, Head of Mortgages, Halifax, said:…
Read More →
Breaking News

Breaking Property News 7/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The Hidden Economics of AI Agents: Why Businesses May Spend More Than They Ever Did on SaaS AI agents are rapidly being positioned as the next evolution of enterprise software. The problem is that many companies are still evaluating them through a SaaS lens…
Read More →