Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

how to present your property for sale
Breaking News

Energy efficient upgrades now an essential home feature

Savers with student loans put away £2k less per year towards a house deposit than those without 44 per cent of those with student loans say the debt makes it harder to be financially stable, with 41 per cent saying their repayments make it harder to save for a home Barclays Mortgage data shows the…
Read More →
Breaking News

Inverclyde crowned Britain’s most affordable place for first-time buyers

Inverclyde, Burnley and Hartlepool amongst most affordable areas in Britain Kensington and Chelsea, Oxford and Cambridge least affordable North has smallest gap between least and most affordable areas in the region while London has largest Around 70% of local authorities have seen an improvement in affordability over the last year, with Islington seeing biggest improvement…
Read More →
Breaking News

Fewer than 3% of London rental homes available

The latest research from Benham and Reeves has found that fewer than 3% of London’s private rental homes are currently available to tenants, highlighting the severe lack of supply across the capital at a time when further legislative changes could place additional strain on supply within the sector. Benham and Reeves analysed current rental market…
Read More →
Adding second coat of varnish floor boards
Home and Living

Cottagecore Design

The term “cottagecore design” has risen by 100% since November 2025, with the term “cottagecore” itself now getting nearly 10,000 searches (9,900), according to Traditional Beams. Cottagecore refers to an aesthetic that romanticises simple, rural and sustainable living, popularised on platforms such as Instagram and Tiktok, and embraces a cosy and pastoral lifestyle. However, while…
Read More →
Estate Agent Talk

Property specialist predicts spike in traditional interiors after Bridgerton hit

With Bridgerton Season 4 debuting with an impressive 39.7 million views in its first week on Netflix, property specialist predicts that traditional interiors will be the biggest renovation trend of 2026. Mitchell Martyn, Property Finance Specialist at Pure Property Finance, predicts that the appetite for traditional, heritage-inspired interiors is set to surge once again. As…
Read More →
Breaking News

Reduced supply of homes to landlords selling up

2025 saw Westminster enact one of the biggest changes to England’s private rental sector in decades via the Renters’ Rights Act, and it has already triggered a mixed response from those working in the property industry alongside landlords. One of the biggest changes includes the retirement of section 21 ‘no-fault’ evictions. This is a move…
Read More →