Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Property Redress reports Complaint enquiries rise 47%

Complaint enquiries rise 47% as Property Redress annual report shows faster resolutions and higher early settlements 47% increase in complaint enquiries in 2025 (4,220 vs 2,863 in 2024) 41% more cases accepted by December compared to the previous year Average resolution time reduced to 34 days (down from 39 days in 2024) 53% of cases resolved at early…
Read More →
Breaking News

Breaking Property News 2/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s CEO Johan Svanstrom … ‘is a man under pressure’ Rightmove’s ‘Unthinkable Event’ Thought Leadership by Mal McCallion CEO at ModelProp, guiding AI-driven growth in property. The #Rightmove CEO came out swinging on Friday when his company’s latest set of annual results, for 2025, showed that they…
Read More →
bank of england interest rate
Breaking News

Bank of England Money and Credit Report – January 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: et borrowing of mortgage debt by individuals decreased to £4.1 billion in January, from £4.5 billion…
Read More →
Breaking News

Nationwide house prices showing a 0.3% increase

Thoughts from the Industry Nathan Emerson, CEO of Propertymark comments: “Today’s figures from Nationwide show continued upward movement in house prices, reflecting resilient demand in many parts of the UK despite ongoing affordability constraints. “While rising prices may signal confidence in the market, they also reinforce the need for policies that support supply and improve…
Read More →
Breaking News

House price growth holds steady in February

Annual house price growth unchanged at 1.0% House prices were up 0.3% month on month Continued improvement in affordability helped drive first-time buyer activity in 2025 Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “Annual house price growth remained steady at 1.0% in February. Prices increased by 0.3% month on month, after taking…
Read More →
Home and Living

Domestic Fridge Recycling in the UK: Compliant, Convenient and Eco Friendly with Recycling4you

Every year thousands of fridges in the UK reach the end of their useful life and must be replaced. These appliances cannot simply be left out with general waste or dumped at the nearest tip. They contain hazardous materials such as refrigerant gases and insulating foam which require careful handling in accordance with strict legislation.…
Read More →