Remember that just like Rome, your blogging success can not be built up in one day:

I would not even attempt to share with you the amount of content that sits online today for us to find let alone guess what new content is hitting the internet daily from blogs to videos, news updates to photos… it is just filling up like endless stars in the galaxy. Just to give you an idea though on website and webpages,  there is approximately 1.2 billion websites on the internet and 300 Billion webpages which you can view.With this thought in mind, what do you need to do so to have the brightest shining star that gets all the attention when it comes to blogging?

Current trends and keyword focus: When you are writing a blog you must concentrate on keywords to increase SEO thus increasing the potential reach. There is little point in writing content without it containing relevant keywords that are likely to be found when people search online and when using keywords try and add links to them back to your website / webpages.

Write about what is current and in the news: As mentioned, we need to keep up to date with trends and a great way to insure good traffic to your blogs is to deal with whats happening in the industry at the time of writing especially if it is throwing up problems within the industry. Make your content a place that answers the problems the current trends in the news are posing as this will increase your reach and engagement with readers.

Bolster your blogging activities: In most occasions, just blogging alone will not guarantee readers. To reach wider audiences make sure you are sharing your blogs regularly on social media or via email marketing campaigns to increase chances of click-throughs otherwise you may be writing content that simply gets lost in space…

Use current data: To really engage readers of your blogs it is always a good thing to share current data and facts. By including stats / graphs / survey results you are enforcing the statements of your blogs and making them a more trusted source of information for the reader.

Practise and vary styles to get it right: Many top bloggers will have their own style of writing and delivering information online, in most cases this has comes with a long time committed to finding what works the best for them. It is advisable to try different styles of writing and themes for your blogging to see which get the better responses – Variations to include titles, themes, images used, length of blogs, quality and detailing of your writing. Are you trying to come across as the expert or should you write on the same level of the reader you are trying to engage with?

Be consistent: One blog a year, or a month and even once a week can sometimes be way to infrequent when it comes to blogging, especially if you have built up audiences relying on reading what you share as part of the daily / weekly routine. Many vloggers on Youtube know they have to vlog daily in order to maintain their high subscription numbers, bloggers also as if you take your foot off the peddle it only gives the opportunity for someone else to step in to your shoes…

Invest in good quality photos: Sometimes it is all about the photos of a blog just like it is for the cover of a book. Invest in good quality and eye catching images, stay away from the mundane and certainly do not use other peoples photos without permission. If you can, build up a library of your own photos that you take when you are out and about, you will be surprised about the amount of great photos you can take when you are walking around your home town.

 

Remember that just like Rome, your blogging success can not be built up in one day: Be patient and carry on regardless. You will not see thousands hitting your blogs daily unless you put in the effort, keep up with sharing unique blogging content daily and use all your channels of communications to share your work. Building a highly read blog can take months if not years, but the rewards can be great when you do – Many people I know earn £1,000’s monthly thanks to busy and well read blogs.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Top tips to make your home winter-ready for a successful sale

Following the festive period, many people turn their thoughts and attention to potential new year property aspirations. Traditionally, record numbers of people jump onto property-related websites after Christmas and into the New Year, so it’s a great time to consider marketing your home, knowing there are tens of thousands of extra people seriously considering a…
Read More
Breaking News

Propertymark Annual Sales Price Report 2025

With housing being a fundamental need and playing a vital role in the UK economy, a strong housing market is a vital factor, this report examines the strength of the housing market and looks at average prices year on year. Headline figures The entire of 2024 vs 2025 The number of properties placed for sale…
Read More
Breaking News

Lloyds reveals its 2025 housing hot spots

Plymouth property prices up +12.6% over the past year   Hull joins the top 10, up +6.5%, and fresh from being named a 2026 ‘Best of the World’ destination by National Geographic   Value of a London home dipped slightly (-0.1%) but remain the most expensive overall, averaging £574,514   Amanda Bryden, Head of Mortgages…
Read More
Breaking News

2025: A landmark year for UK renters and homebuyers – what consumers need to know

From major rental reforms to new powers tackling unsafe or empty buildings, 2025 has become one of the most transformative years for housing across the UK. Whether renting, buying, or managing a property, millions of people will feel the effects of the changes rolling out nation by nation. Propertymark has broken down what these changes…
Read More
Estate Agent Talk

Are ‘for sale’ boards becoming obsolete?

Earlier this year, Westminster Council announced that it would apply to ban estate agents from displaying sales boards outside residential properties in the local area; now, Epping Forest Council is the latest to follow suit. With this in mind, Jack Malnick, Property Expert and Managing Director at Sell House Fast has shared his thoughts on…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

A More Affordable Christmas for Homebuyers

The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that – despite the government failing to leave any affordability-focused initiatives under the tree in the recent Autumn Budget – this Christmas is shaping up to be a far more positive one for the nation’s homebuyers, as borrowers entering the market today are benefitting…
Read More