Rightmove accelerates AI product delivery to surface more potential sellers and buyers for agents
The UK’s largest property platform Rightmove is today announcing a series of AI developments for consumers and partners, to help agents reach more potential sellers, buyers and renters.
There are currently 27 AI initiatives in development, as Rightmove makes AI technology central to its platform to benefit partners and home-movers.
Four new developments – two for consumers and two for partners are now live.
- AI Keywords: for more intuitive searching on Rightmove
‘AI Keywords’, which is beginning to roll out on the Rightmove app, helps people to more easily find a home which fits their exact requirements using select smart prompts, such as “exposed brick”, “river view” or “underfloor heating”. The AI technology, trained on Rightmove’s 25 years of data, goes beyond existing filters, scanning images and texts in property listings to deliver more relevant properties, and a more intuitive experience for home-movers.
The innovation will provide estate agents and developers with enhanced visibility for their listings, ensuring their homes are being surfaced to relevant and engaged potential buyers and renters looking for specific features, increasing conversion potential.
- Vendor Prediction Model: serving up more potential sellers to agents
Rightmove has developed a new AI-powered Vendor Prediction Model that uses predictive insights from billions of datapoints across the Rightmove platform to share valuation opportunities more confidently with agents.
The model now powers two agent valuation lead products: Rightmove Discover and Opportunity Manager.
Rightmove Discover sends targeted communications to potential sellers on behalf of agents before they’re active on Rightmove, while Opportunity Manager uses Rightmove data to flag and prioritise potential valuation leads to agents based on their behaviour.
- Online Agent Valuation: time efficiency through AI-powered writing tool
The recently launched Online Agent Valuation uses a built-in AI-powered writing tool that helps agents speed up the process of writing a personal note to a potential seller. Early data shows that more than a fifth of agents who are using the tool are already using the technology to assist them in connecting with valuation prospects more quickly.
Rightmove’s valuation products give agents an edge by providing valuation leads at the earliest stages of the home-moving journey.
- Style with AI: re-imagining a home
‘Style with AI’ helps potential buyers to emotionally connect with properties by visualising their potential and putting their own stamp on the property. People can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.
The new tool, initially available to a subset of Rightmove users, helps to alleviate some of the issues potential home-movers encounter when looking at property images, helping them to consider what the space might look and feel like as their own. It aims to prevent more future home-movers being put off by the current condition of a property and instead bolster confidence to contact an agent for a viewing.
Tarah Lourens, Rightmove’s Chief Technology and Operations Officer said: “We’re accelerating our delivery of AI-powered products and tools to enhance the search experience for home-movers, and provide our agent partners with more positive outcomes for their businesses. AI technology is something we’ve actively been using for a long time, and as the technology has evolved, we’ve ramped up the number of use cases across our platform. We’re constantly harnessing the huge data flowing through our platform every day to experiment with new tools and features that would add value to those using Rightmove.”
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