Rightmove announces headline sponsorship of Saturday Night Takeaway
Rightmove, the UK’s biggest property website, will be the headline sponsors of the new series of Ant & Dec’s Saturday Night Takeaway which begins on Saturday 25th February at 7pm.
The ITV programme is one of the biggest and best-loved live entertainment shows on television reaching millions every episode and is returning for a 19th series.
The sponsorship comes at the beginning of the spring selling season, coinciding with two of the traditionally busiest months for home-moving activity on Rightmove in March and April.
Rightmove’s ‘This Is It’ advert will be used during the sponsorship to create a number of visuals (idents) for the programme. New, short branded Rightmove visuals will open and close each episode of Saturday Night Takeaway, as well as appear either side of each advert break, creating maximum impact with viewers.
The original ‘This Is It’ ad shows a couple imagining what their new home and life could be like if rather than letting uncertainty and a search for the ‘perfect’ time get in the way, they took the leap now, encouraging viewers at home who may be considering a move this year to take action.
As part of the sponsorship, Rightmove will feature in the famous ‘Win The Ads’ segment of the programme, and its branding will be available to see in both the live and streamed content of the show.
Ant & Dec’s Saturday Night Takeaway will air from 7pm – 8:30pm on ITV 1, and the full ‘This Is It’ advert can be viewed here: https://www.youtube.com/watch?v=qbBJcN77R-0
Matt Bushby, Chief Marketing Officer at Rightmove commented: “We want to encourage people to take action and get moving in 2023, particularly those who may have held back on their plans towards the end of last year because of uncertainty. Our headline sponsorship is timed to coincide with some of the busiest months of the year for agents, and as the UK’s number one property website, we hope to help stimulate activity further by reaching people on one of television’s most loved shows and getting more people contacting their local agent about a move this year.”
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