Rightmove launches autumn marketing campaign

August 28, 2024
Rightmove logo

 

  • The new national marketing campaign aims to capture the attention of home-movers considering their next move this autumn
  • It follows on from the recent announcement of the brand’s sponsorship of The Voice UK and features new creative, showcasing the variety of homes available on the UK’s largest property portal

 

Rightmove, the UK’s largest property website, is launching a new national marketing campaign to coincide with the busy autumn selling season, highlighting the extensive variety of homes for sale and rent on the platform.

The campaign continues to focus on Rightmove’s vision to give everyone the belief that they can make their move, driving even more people to agents’ brands and properties.

Rightmove will be returning to TV, kicking off with an updated version of the brand’s ‘Dunk’ TV ad, which will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, which runs from the 28th of August until the 8th of September.

The new campaign will also feature out-of-home placements across the UK from September until early November.

The posters will present fresh and playful creative designs that highlight the diverse range of home moves on the platform, such as a 7-bedroom thatched cottage in the woods or a Baker Street townhouse with a room to think.

Rightmove’s Chief Marketing Officer, Matt Bushby, commented: “Alongside our sponsorship of The Voice UK, Rightmove will be present across high-profile TV slots and outdoor nationwide this autumn, designed to capture the attention of potential home-movers considering their next move. We’ve already seen an uptick in moving activity since the first Bank Rate cut a few weeks ago, and our presence across various high-reaching channels aims to drive even more people to our agents’ brands and properties this autumn.” 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Estate Agent Talk

Essential Garage Storage Solutions for Small Spaces

Maximize your garage space with practical storage ideas that keep your items organized and accessible. If you’re dealing with a smaller garage, smart solutions can make a big difference in keeping your space neat and usable. 1.  Wall-Mounted Storage Wall-mounted storage is an excellent way to save space and keep your garage organized, especially in…
Read More →
Home and Living

How to Protect Your Property from Flooding and Water Damage

Flooding and water leaks can cause significant damage to your home or office. However, many issues can be prevented by taking proactive measures to protect your property. In this article, we’ll explain how to minimize risks and prepare for potential water-related threats. 1. Inspect and Maintain Your Plumbing System One of the most common causes…
Read More →
Breaking News

ONS House Price Index – November 2024

Headlines Average UK private rents increased by 8.7% in the 12 months to October 2024 (provisional estimate); this is up from 8.4% in the 12 months to September 2024. Average rents increased to £1,348 (8.8%) in England, £766 (7.9%) in Wales, and £976 (6.6%) in Scotland, in the 12 months to October 2024. In Northern…
Read More →
Breaking News

Foxtons Lettings Market Index October 2024

Headlines October saw the highest level of new stock entering the market, with an 8% increase from last year, the highest increase in four years October’s demand is marginally lower than last October and decreased 32% from September, as expected during this time of year Following a yearly high of £593 per week this September,…
Read More →
Breaking News

Breaking Property News 20/11/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Proptech powered lettings service for BTR developers needing pre-approved, quality tenants at speed gets funding A proptech-driven letting agent has secured close to £500,000 during its first equity investment raise. Property Sense, headquartered in Stockport but operating nationally, secured the half a million pounds in…
Read More →
Kerb appeal
Estate Agent Talk

Why November and December are the best and most affordable months to buy

Buyers and sellers looking for the right time to move can consider top reasons from property experts to start the process this November and December. The autumn and winter months may not be the first that come to mind when considering a move, but potential buyers and sellers can be reassured by the experts that…
Read More →