Rightmove launches autumn marketing campaign
- The new national marketing campaign aims to capture the attention of home-movers considering their next move this autumn
- It follows on from the recent announcement of the brand’s sponsorship of The Voice UK and features new creative, showcasing the variety of homes available on the UK’s largest property portal
Rightmove, the UK’s largest property website, is launching a new national marketing campaign to coincide with the busy autumn selling season, highlighting the extensive variety of homes for sale and rent on the platform.
The campaign continues to focus on Rightmove’s vision to give everyone the belief that they can make their move, driving even more people to agents’ brands and properties.
Rightmove will be returning to TV, kicking off with an updated version of the brand’s ‘Dunk’ TV ad, which will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, which runs from the 28th of August until the 8th of September.
The new campaign will also feature out-of-home placements across the UK from September until early November.
The posters will present fresh and playful creative designs that highlight the diverse range of home moves on the platform, such as a 7-bedroom thatched cottage in the woods or a Baker Street townhouse with a room to think.
Rightmove’s Chief Marketing Officer, Matt Bushby, commented: “Alongside our sponsorship of The Voice UK, Rightmove will be present across high-profile TV slots and outdoor nationwide this autumn, designed to capture the attention of potential home-movers considering their next move. We’ve already seen an uptick in moving activity since the first Bank Rate cut a few weeks ago, and our presence across various high-reaching channels aims to drive even more people to our agents’ brands and properties this autumn.”
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