Rightmove launches autumn marketing campaign

August 28, 2024
Rightmove logo

 

  • The new national marketing campaign aims to capture the attention of home-movers considering their next move this autumn
  • It follows on from the recent announcement of the brand’s sponsorship of The Voice UK and features new creative, showcasing the variety of homes available on the UK’s largest property portal

 

Rightmove, the UK’s largest property website, is launching a new national marketing campaign to coincide with the busy autumn selling season, highlighting the extensive variety of homes for sale and rent on the platform.

The campaign continues to focus on Rightmove’s vision to give everyone the belief that they can make their move, driving even more people to agents’ brands and properties.

Rightmove will be returning to TV, kicking off with an updated version of the brand’s ‘Dunk’ TV ad, which will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, which runs from the 28th of August until the 8th of September.

The new campaign will also feature out-of-home placements across the UK from September until early November.

The posters will present fresh and playful creative designs that highlight the diverse range of home moves on the platform, such as a 7-bedroom thatched cottage in the woods or a Baker Street townhouse with a room to think.

Rightmove’s Chief Marketing Officer, Matt Bushby, commented: “Alongside our sponsorship of The Voice UK, Rightmove will be present across high-profile TV slots and outdoor nationwide this autumn, designed to capture the attention of potential home-movers considering their next move. We’ve already seen an uptick in moving activity since the first Bank Rate cut a few weeks ago, and our presence across various high-reaching channels aims to drive even more people to our agents’ brands and properties this autumn.” 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Industry reacts as Landlords to be hit with N.I tax

The Government is considering a major change to the way landlords are taxed, with Chancellor Rachel Reeves weighing up plans to apply National Insurance (NI) contributions to rental income as part of her upcoming Autumn Budget. Currently, rental income is subject to income tax but not NI. However, by expanding NI to cover this additional…
Read More →
Overseas Property

Brits Are Flocking to Australia in 2025 

The end of summer is always a busy time for international moves, and 2025 is no exception. So far this year, the number of people planning to move abroad has risen by 11% compared to the first half of 2024, according to Compare My Move.  What’s changed is where Brits are choosing to go. Australia…
Read More →
Breaking News

UK reports rising property market momentum

eXp UK reports rising property market momentum as sellers return and more sales are agreed The latest internal data from eXp UK has revealed that housing market momentum is continuing to build, with more homes coming to market and a greater number of sales being agreed. eXp UK analysis is based on the firm’s own…
Read More →
Breaking News

Homes priced too high take twice as long to sell warns Zoopla

House price growth stabilises over summer months House price growth has slowed over recent months, although this slowdown looks to have stabilised with average house prices 1.3 per cent higher than a year ago Sales agreed are up five per cent on last year, although speculation on possible  tax changes may impact homes valued at…
Read More →
Estate Agent Talk

Why September is the Most Expensive Month for Your Boiler

As households prepare to switch their boilers back on after summer, heating engineers are warning that September is often the most expensive month of the year for boiler breakdowns, repairs, and inefficiency. Rob Jones, heating engineer at UK Radiators, explains: “After months of being idle, boilers are suddenly put under pressure when temperatures drop in…
Read More →
Estate Agent Talk

What AI Can and Can’t Fix in Block Management

By Robert Poole, Director – Block Management, Glide Property Management, part of LRG In an industry increasingly shaped by regulation, rising expectations and squeezed margins, the promise of AI and automation in block management is understandably appealing. The idea of freeing property managers from repetitive tasks, improving compliance, and streamlining communication offers significant operational value.…
Read More →