Rightmove launches new integrated creative campaign

September 15, 2023
Love or Hate Rightmove

Rightmove is launching an integrated creative campaign reaching 51 million people, to kick of its new brand communications and to capture the attention of would-be movers as we head into the Autumn home-moving season.

 

The evolution of its brand communications aims to help agents by highlighting to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

 

Kicking it off is an integrated campaign, including a brand-new TV ad that will air across high reach, prime-time TV spots. It will premiere tonight (Friday 15th September) on Channel 4’s Gogglebox.

 

The ad will appear during other key TV programmes throughout September and October across Channel 4, Sky and ITV, designed to reach a large and varied potential home-moving audience. This will include The Great British Bake Off and Rugby World Cup games.

 

The campaign will also feature outdoor media, alongside video-on-demand and social media activity, directing audiences across all platforms to explore agents’ listings on Rightmove.

 

Agents can watch the ad now: https://youtu.be/YawGi0q97Is

 

Matt Bushby, Chief Marketing Officer at Rightmove commented: “Our vision is to give everyone the belief that they can make their move. This new direction comes from insight that not all moves are linear, something that agents will be very familiar with. Many people have different challenges to overcome in their search for a home, and we want more people to know that with the help of agents and Rightmove they can maintain the belief that their move can happen. We also want to help prompt more people to take those first steps towards making it a reality. Our new creative campaign comes at a key time for agents after the summer holidays and before Christmas, and we aim to help by directing more people to their properties on Rightmove.”

 

The new brand platform has been created with Rightmove’s brand strategy and creative agency neverland, with media planning by agency Electric Glue.

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

New Build for Merseyside
Breaking News

First-time buyer demand falls sharply

First-time buyer demand falls sharply across Britain’s major cities, with Nottingham leading the decline The latest research by Yopa has shown that first-time buyer demand has dropped significantly across a number of major British cities, with Nottingham seeing the sharpest decline since the start of the year. Yopa analysed first-time buyer (FTB) demand based on…
Read More →
Breaking News

Families to save hundreds of pounds through major homebuying overhaul

·        Buying or selling a home to be faster, cheaper, and easier under common-sense reforms ·        First-time buyers to save £710 on average, putting money back into people’s pockets ·        Proposals will halve number failed transactions, preventing last minute fall throughs, slashing weeks off the process and driving up standards across the board Hundreds of thousands of first-time…
Read More →
Estate Agent Talk

Got a New Home in Nelson UK? Explore Stylish Furniture for Every Corner

Moving into a new home is always exciting, and if you’ve just settled down in Nelson, UK, now is the perfect time to furnish your space with stylish, functional, and long-lasting pieces. At AH Interiors Nelson, we bring you a wide range of modern and classic furniture that makes every corner of your home truly…
Read More →
Breaking News

Annual house price growth steady in September

Annual rate of house price growth of 2.2% in September, similar to 2.1% seen in August Northern Ireland remained the top performing area with annual house price growth of 9.6% Outer South East weakest performing region, with 0.3% year-on-year rise   Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “The annual pace of…
Read More →
Rightmove logo
Breaking News

Rightmove launches Online Agent Valuation to help agents connect with more vendors

Rightmove, the UK’s largest property platform, launches Online Agent Valuation, a new product for agents designed to give them more ways to reach prospective vendors. The consumer innovation delivers quality leads by connecting agents with home-owners who are serious about moving, but who would prefer to get a valuation from a local agent online. Rightmove…
Read More →
Breaking News

September sees highest number of homes listed this year

September brings post-summer surge in home seller activity, with highest number of homes listed so far in 2025 The latest internal data from eXp UK has shown that September has delivered a notable surge in market activity, with the firm recording an average of 81 new properties listed every day over the course of the…
Read More →