Rightmove launches summer campaign

May 25, 2023
Love or Hate Rightmove

Rightmove, the UK’s biggest property website, has launched a multi-channel advertising campaign that will reach potential home-movers across ITV, ITVX, SKY, Channel 4 and YouTube this summer.

 

Rightmove’s ‘This Is it’ advert will be played across key programmes including the remaining Premier League football fixtures, Gogglebox and Love Island, reaching a variety of potential movers at different stages of their buying, selling or renting journey.

 

‘This Is It’ shows a couple imagining what a new home and life could be like if rather than letting uncertainty and a search for the ‘perfect’ time get in the way, they took the leap now.

 

Rightmove’s campaign will run until the beginning of August and follows its headline sponsorship of the 19th series of Ant & Dec’s Saturday Night Takeaway during March and April.

 

The full ‘This Is It’ advert can be viewed here: https://www.youtube.com/watch?v=qbBJcN77R-0

 

Matt Bushby, Chief Marketing Officer at Rightmove commented: “Agents are approaching the end of what is typically a very active part of the year for the market in spring and will be busy planning the rest of their year. We want to reach different groups of potential home-movers this summer so that they turn to Rightmove to check what’s available and contact their local agent. The market is much more settled and resilient than many expected at the start of the year, so we hope to inspire more people to consider making a move.  

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More →
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More →
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More →
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More →
Breaking News

One year of Labour: Property market performance review

Investors left waiting for planning reform and incentives but majority plan to increase real estate allocation   Biggest failures: Lack of incentives for developers and investors, and ineffective planning reform Top priorities: Planning reform, tax incentives, and attracting international capital Where opportunities lie: Data centres, warehousing & logistics, and later-life housing Real estate debt is…
Read More →
Estate Agent Talk

Plumbing Red Flags Every Homebuyer Should Watch Out For

Buying a home is one of the most significant investments a person can make. While factors like location, square footage, and curb appeal often steal the spotlight, what’s hidden behind the walls is just as important—especially the plumbing. Overlooking plumbing issues during the home-buying process can lead to costly surprises down the road. That’s why…
Read More →