Fly on the Wall.

Being a fly on the wall these days in the boardrooms of either Rightmove or Zoopla would be very interesting indeed, I am sure the only subject that is being discussed by the directors at present is the effect that onthemarket.com will have on their business from Jan 26th 2015 onwards. Their major concern of course will be the reduction in revenue that may take place due to a lower number of advertisers signing up due to the conditions imposed on the clients with onthemarket.com , the sign up numbers as second agent to onthemarket.com will also be of great interest, which one will lose the most clients because of it? Rightmove or Zoopla, if and when those figures are disclosed it may have a further effect by causing clients to reflect on whether they have chosen the right portal, also shareholders may have a few words to say.

Clients signed up or signing up with onthemarket.com would have or will be making the decision who to choose as second agent very carefully, hopefully they would have kept good records of the source of their leads and the service each portal offered them, with that information they should to be able to make the right choice for them. Information such as this should be shared agent to agent on Twitter or as feedback on blogs, the more the discussion on this the better for all, this will assist others in making their decisions.
Some have already shown their cards, Strutt and Parker have announced they will be dropping Zoopla, however Chestertons have given Zoopla the thumbs up, Robert Bartlett, CEO of Chestertons and a founding director of Agents’ Mutual, said: “We’ve looked carefully at data collated over the past 12 months, the numbers clearly show that our properties get more views and our clients get more leads from the Zoopla and Primelocation websites compared to other property portals. Based on our analysis of the data, this has been as easy choice for us.”

Even more recently Jackson-Stops & Staff and Douglas & Gordon have informed us that they are choosing ‘green’ over ‘purple’ in their ‘other choice’… I am sure we’ll be seeing many more votes declared as we near the launch of onthemarketme.co.uk

Let’s hope the figures re portal choice for agents across the UK becomes available in 2015, they should make very interesting reading, and I expect will make agents reflect on their own choice of second portal to onthe market.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Weekly News Roundup – 19/04/24

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X Table of Contents Ascendix deep dives into the world of the AVM CEO Adam Pigott on tour in Norfolk with tlyfe App VTS Activate Multifamily launches   Ascendix deep dives into the world of the AVM This month Yana Yarotska from Ascendix…
Read More
Breaking News

Breaking Property News – 18/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Scotland to get to Net Zero by 2045 in stunning U-turn Because of its serious implications here in full is the Scottish ‘apology or explanation’ why it thinks it is OK to let the planet burn for the next two decades. Net Zero and…
Read More
Breaking News

Breaking Property News – 17/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   CEO Adam Pigott on tour in Norfolk with tlyfe App Full disclosure CEO Adam Pigott and his team are one of my earliest clients, so it is always a pleasure to hear what they have been getting up to. And this week they were…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.23%, up from 4.77% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.77%, up from 4.46% a year ago The average 60% LTV 5-year fixed mortgage…
Read More
Rightmove logo
Breaking News

Rightmove comment on inflation reducing to 3.2%

UK inflation slowed less than expected last month, making traders and economists more cautious about the likely pace of interest rate cuts. Matt Smith, Rightmove’s mortgage expert said: ‘It’s positive to see inflation continuing to fall this morning, albeit not by quite as much as expected, as the blocks continue to build towards the anticipated…
Read More
Estate Agent Talk

Multifaceted Rewards of Vineyard Estates: Investing in Vineyard Estates in Provence for a Fulfilling Lifestyle Business

Vineyard estates provide an exceptional opportunity to invest in a lifestyle business that aligns with a passion for crafting something unique, freedom for creativity, and business interests while harmonizing with the rhythms of nature. In Provence, you can invest in winemaking and foster authentic connections with the land and community while enjoying your returns. It’s…
Read More